TikTok Ads Account Get Suspended and How to Resolve?

Many marketers may experience the suspension of their TikTok ads account, even those who are experienced in running ad campaigns. It can be frustrating to have your account rejected despite having great ad performance. 



However, there are solutions to this problem. This article provides tips to help you overcome this issue.




What is TikTok ads account suspension warning?

An account suspension warning is a notification you receive when you violate advertising policies, which can result in your account's health status being rejected. In the warning notification, you will find the link to the advertising activity that violated the rules in the TikTok Ad Manager.

 



 

The primary purpose of an account suspension warning is to provide you with educational information and opportunities to take appropriate measures to prevent your account from being suspended.



Why is your TikTok ads account suspended?

When your TikTok ad account is suspended, it is typically due to multiple violations. TikTok Ads Manager will inform you of the suspension with a message or a status change. This will cause all of your active advertisements, regardless of how well they are performing, to be halted. This can occur for a few reasons:


	
Ads policy violations
	
Users' reports
	
Intellectual property violations
	
Unusual behaviors
	
Payment issues




Ads policy violations 

Before posting content on TikTok, it's important to be aware that it goes through a strict review process to ensure compliance with the platform's guidelines. If your content violates the guidelines, it will be banned or reviewed further. If you have a TikTok Ads account, there is a review checklist to help ensure your ads get approved quickly. Additionally, there are certain types of content to avoid to prevent rejection.

 



Source: TikTok Business Center



Ad creative and landing page violations

Here are some situations that may cause ads policy violations.


	
Display elements related to TikTok without TikTok’s permission
	
Display third-party names, personal information, and apps or security cameras or any software/equipment without their permission
	
Display fake products or unauthorized  replicas
	
Contain an exaggerated description or effect
	
Contain a negative comparison with other brands
	
Contain an invalid click or unsupported functionality
	
Contain mismatching or inconsistent information
	
Contain a pop-up window that cannot be closed or skipped
	
Contain misleading behaviors
	
Contain sensational, shocking, unsuitable, inaccurate content
	
Collect the prohibited data without TikTok's prior written consent
	
Promote excessive purchasing




 
Users' reports

TikTok, like other social media platforms, provides its users with the option to report videos containing inappropriate content for a better user experience. Additionally, all reports made on TikTok are confidential, and the person who filed the report cannot be identified. However, if your ad account receives multiple reports, you may receive a shadowban, which reduces account visibility. On the other hand, if your ad video receives a significant number of complaints, your account may be blocked instantly or subject to a review process.



Intellectual property violations

On TikTok, it is not allowed to post or share any content that violates someone else's copyright, trademark or other intellectual property rights. 

If TikTok identifies the copyright violation, it’ll remove the content from the platform and notify both the reporter and the reported person of the action taken.


	
Copyright

Copyright protects creative works like music and videos from being copied without the author's consent. It doesn't protect ideas, only the specific way they are expressed.


	
Trademark

A trademark is a symbol, word or design that identifies and distinguishes a product or service from others.



Unusual behaviors

Spamming platform like creating many ads in a short time

Clicking own ads so many times

Fake interaction

Unsuitable target consumers



Payment issues

Your TikTok ads account might get suspended because of payment issues. In such cases, TikTok usually suspends advertising accounts until payment problems are sorted out. There are several commonly-occurring payment issues that can result in the suspension of your TikTok account.


	
Continuous declined payments
	
Insufficient funds
	
Poor network connection
	
Incorrect or expired payment information
	
Suspicious activities




 
What happens when your TikTok ads account was suspended?

If an ad account is suspended, all ads stop running, but will start again once the suspension is lifted. Those in charge of the account can still control the individual ads, but cannot make other changes. Agencies cannot use suspended accounts to create new ones or add funds.

 


 
How to resolve TikTok ads account suspension?

If your TikTok account is suspended, it can hurt your business and reputation. Here are 2 ways for you to fix it:


	
Option 1. Raise a ticket in customer support

Step 1. Log in your TikTok Ads Manager account. 

Step 2: Enter the Question Mark Page on the navigation menu. Select Customer Support.

Step 3. Click Contact Us, then click Account Review and Appeals category

Step 4. Click Suspended Ads Manager Appeal.

Step 5. Fill in all of the required information including ticket title, ad group ID, and details.

Step 6. Submit your appeal.

 

After sending your ticket, you can expect to receive a response within two business days regarding your appeal.


	
Option 2. Raise a ticket in account setup

Step 1. Click your Avatar on TikTok Ads Manager.

Step 2. Select Account Info.

Step 3. Go to Account Setup and click Appeal.

Step 4. To create a support ticket, follow the directions below based on your scenario.



Scenario 1. TikTok Ads Manager needs you to verify your identification. Scan the QR code and finish the identity verification.

 




Scenario 2. Raise a ticket via Account Reviews & Appeals as shown in the image below.

 





You now have knowledge of the different methods to reinstate your suspended TikTok ads account. However, it is important to keep in mind some key points when submitting your request:

1. TikTok will reply within 3 working days after you submit your request.

2. It is advised to submit your appeal within 180 days of receiving the ban, but TikTok may shorten or prolong this time period so follow any instructions closely.

3. Creating a new ad account during the suspension appeal process is not recommended as it can negatively affect the review process.

 
How to prevent TikTok ads account suspension?

It is important to follow TikTok's rules to avoid getting your account suspended and maintain its safety. Following the guidelines will prevent any possible suspension.


	
Follow the TikTok advertising terms, policies, and guidelines
	
Avoid the prohibited and misleading content
	
Avoid using the copyrights and trademarks without permission
	
Track your TikTok ads account performance and data
	
Use valid payment methods



Final word

To avoid getting in trouble with TikTok, advertisers should follow their rules and change their ads frequently to get better results. Don't let these issues ruin your project.