Effortlessly Onboard TikTok Shop in Europe: 4seller Empowers Local Sellers

In today's vibrant e-commerce landscape within Europe, TikTok Shop has emerged as a lucrative platform for local sellers in countries like Germany, France, Italy, Spain, and Ireland. Its unique blend of social media and e-commerce offers a fresh avenue to reach a vast audience and drive business growth. However, the onboarding process can seem a bit daunting at first glance. That's where 4seller steps in, providing comprehensive support to make your journey onto TikTok Shop smooth and hassle-free.
I. A Step-by-Step Guide to TikTok Shop Onboarding in Europe
 


	
Account Registration

	As a local seller, you have three convenient options to register for a TikTok Shop account: via a phone number, an email address, or by linking your existing TikTok account. Head over to the TikTok Shop Seller Center's short link for registration (DE https://seller-de.tiktok.com/account/register?channel=isv_4seller_de     ES:https://seller-es.tiktok.com/account/register?channel=isv_4seller_es   FR: https://seller-fr.tiktok.com/account/register?channel=isv_4seller_fr     IT:   https://seller-it.tiktok.com/account/register?channel=isv_4seller_it ). When you choose to register with a phone number or email, you'll receive a one-time password to verify your identity and finalize the registration. If you opt to use your existing TikTok account, simply select "Use QR code" and follow the instructions. Keep in mind that each phone number or email address can only be used once for TikTok Shop account registration.
	
Business Type Selection

	Decide whether your business operates as a sole trader or a legal entity. This choice will shape the subsequent steps in the onboarding process.
	
Providing Accurate Business and Individual Information
	

		
Legal Entity: Ensure that the business address you provide aligns with the market you're applying in. The complaint address, which will be visible to the public, can be the same as your business address or a new one you specify. You'll also need to furnish the personal information of the business representative. Select your role within the business, such as Director, Owner, or Primary Authorized User (if you choose the latter, an authorization letter from the business owner is required for upload). If you're the ultimate beneficial owner, mark "Yes" in the relevant question. For identity verification, you can choose between a passport or a national ID. You'll be asked to provide a selfie video with the documents and scans of both sides of the ID. Once you see the green mark indicating successful identity verification, you can proceed to provide other personal details like your legal name, date of birth, ID number, ID expiration date, residential address, and proof of address (bank statement or utility bill). The proof of address should be dated within the last 3 months and match the market of your application.
		
Sole Trader: Similar to the legal entity process, you can choose between a passport or a national ID card for identity verification. Supply a selfie video with the documents and scans of both sides of the ID. After verification, provide your personal information, including your legal name, date of birth, ID number, ID expiration date, residential address, and proof of address (bank statement or utility bill). The address should correspond to the market you're applying in, and the proof of address should be recent, within the last 3 months.
	
	
	
Providing Business-related Information

	Enter your registered business name, which can be the same as your residential address or a new one. If applicable, fill in the name and registration number. If not, select "No" and move on. Provide a complaint address, which can be identical to your business address or a different one. This information will be visible to your customers.
	
Providing Shop Information

	Give your shop a name that will be directly shown to customers on TikTok Shop. It's also a great idea to add a shop logo, as it helps customers easily recognize your brand and boosts your brand's visibility on the platform.
	
Confirming Contact Email and Phone Number

	Verify your contact information so that you can receive important account notifications from TikTok Shop. You can use the same details as your Seller Center login, or click on "Use another" to provide different contact information.
	
Confirming Identity

	If you're conducting transactions on behalf of others (as an authorized user), select "Yes" and provide the legal name and business address of the company.
	
Reviewing and Submitting the Seller Application

	Go through all the information you've provided carefully to ensure its accuracy. Don't forget to tick the consent box before submitting your application. The review process may take about 2 to 3 days.
	
Ultimate Beneficial Owner (UBO) Information Collection

	For some sellers, this step might be optional. You may be asked to provide additional UBO information and, if needed, proof of address. The required information includes the legal name, ID number, date of birth, nationality, ID type, expiration date, and residential address.


II. 4seller's Invaluable Support in Product Listing


Once you've completed the onboarding steps and set up your TikTok Shop account, the next crucial step is adding your first product. This is where 4seller truly stands out and offers exceptional assistance tailored to local sellers.

If you're looking to transfer your product listings from other platforms (such as Shopify or Amazon, which are also popular among local businesses) to your new TikTok Shop, 4seller provides a seamless solution. It simplifies the entire process, allowing you to effortlessly synchronize product details like descriptions, images, prices, and inventory levels. With 4seller's user-friendly platform, you can manage and optimize your product information before importing it into TikTok Shop. This ensures that your product listings meet TikTok Shop's requirements and are presented in the best possible way to attract customers.

Furthermore, 4seller offers powerful tools for tracking and managing the product transfer process. You can rest assured that your products are being transferred accurately and efficiently. After setting up an account with 4seller and connecting it to your source platform (Shopify or Amazon) and your new TikTok Shop, you can follow the straightforward steps within the 4seller interface to complete the product addition. Even if you choose not to use 4seller for the initial product addition, its features can still be invaluable for future product management and optimization, helping you enhance your store's performance on TikTok Shop.
III. Conclusion


Whether you're a local entrepreneur looking to expand your business reach or a small business owner eager to explore new opportunities on TikTok Shop in Europe, 4seller is your trusted partner throughout the onboarding and operation process. With its comprehensive support and innovative tools, 4seller helps you overcome the challenges of setting up and managing your TikTok Shop, allowing you to focus on what you do best – growing your business and delighting your customers. So, take the plunge today and let 4seller help you unlock the full potential of TikTok Shop in your local market!
IV. Q&A
 


	
Do I need a TikTok account to register as a seller on TikTok Shop?

	No. You can register with a phone number or an email address. However, you will need a TikTok account to link with your TikTok Shop for posting content like shoppable videos or going LIVE.
	
Why is my phone number or email address shown as used?

	Our platform allows only one phone number or email address per unique seller account registration. Please try using a different phone number or email address that you haven't used for registration before.
	
Why can't I receive the email verification code?

	Check your Spam folder. If it's not there, it could be an internet issue. Try again later.
	
Why can't I receive the phone verification code for customer service?

	Currently, only mobile numbers are supported and can be verified through a verification code.
	
Where will the shop name be shown? Can I change it later?

	The shop name will be directly displayed to customers in TikTok Shop. Once you've completed onboarding, you can change your shop's name once per month. However, we don't recommend changing it frequently as it may confuse customers.
	
My application got rejected, what should I do?

	A detailed rejection reason will be sent to your email for rectification. You can re-submit your application on the Seller Centre homepage with the correct information/documents.
	
Can I amend my account type to 'Business entity' after being approved as an 'Sole trader'?

	Currently, TikTok Shop does not allow seller type amendments. If you still want to change, you'll need to submit a new application.