How to improve your Amazon listing impressions?

In the highly competitive e-commerce market, optimizing the drainage efficiency of listing is a very important part of e-commerce exposure. In particular, by optimizing keywords, the products and content of a store can obtain a higher ranking in the search results of search engines and e-commerce platforms, thereby increasing the exposure rate, attracting more customers and realizing store profits. Optimizing Amazon listings is a key skill that every seller must master. So how do you use a valid listing? Let me show you how to quickly increase the exposure of your listing!



1.Selection of Listing Keywords



1.Core keywords: First of all, you need to clarify what your core keyword is, the core keyword is usually the main name or features of the product, such as "basketball shoes" "sweatpants". These core keywords can directly reflect the core attributes of your product and its selling points, such as what it is used for, or under what circumstances.

2. Long tail keywords: Long tail keywords are more specific words, such as changing "sports pants" into "sports pants suitable for sleeping". This step is to improve the accuracy of listings, so that customers can have a higher conversion rate when searching for this listing.

3.Auxiliary keywords: you can add related words or additional words, such as "comfortable", "portable", "durable", etc., use these words as a supplementary description of the product, when the customer is not clear about the product they want to find, they will choose to enter additional words to search, which can also help them match more products.



2.The Layout of the Title



An eye-catching title is the first step to attracting buyers, and the title should be concise and clear, including the brand, product type, key features and purpose

1.Try to use simple and powerful words, including the main keywords and key features of the product (such as brand, type, color, size), to "brand name + product type + main features + application scenarios", such as a Adidas coat can be named "Adidas outdoor sports spring coat".

2. Key points and description: The long-tail keywords are distributed in the key points of the product to highlight the core functions and advantages of the product. You can also insert auxiliary keywords in the product details to keep the text readable.



3.Listing Optimization Strategy and Monitoring



1. Natural search: Search these listings in Amazon to see whether the products will appear in the search results and how many search results there are, which can evaluate the ranking and exposure of listing, so as to optimize and modify unsuitable keywords.
2.Advertising report analysis: Review the Amazon search term report, analyze which search terms bring clicks and conversions, adjust keywords to help optimize keyword strategy.
3.Third-party tools: Use third-party tools to monitor the ranking of keywords, you can view real-time market data and analysis, there are many software on the market have monitoring functions for different platforms. Now 4seller has a data report on tiktok. You can use 4seller to check the keywords of TikTok's best-selling products and the data of this product to help sellers better understand their competitors and market demand.





4.Use High-quality Pictures



Images are an important factor in sellers' purchase decisions. Use high resolution pictures to show different angles and details of the product. Consider adding life scene diagrams to help consumers imagine what the product will look like in actual use. So we need to make sure that the images meet Amazon's requirements, such as white background and appropriate size.

Write detailed product descriptions

In the product description, the features, advantages, and usage of the product are described in detail. Use concise paragraphs and bullet points to make information easy to read. Make sure to include relevant keywords in the description to improve search engine recognition.

Example:

Waterproof material suitable for all weather conditions

Multiple pockets are designed for easy storage

The breathable back design provides a comfortable wearing experience



5.Show Customer Reviews



Customer reviews have a great influence on potential buyers. Encourage satisfied customers to leave positive reviews and respond to customer feedback in a timely manner. High quality evaluation can enhance the credibility of the product and increase the possibility of purchase.



6.Set Reasonable Prices



Research your competitors' pricing strategies to make sure your prices are competitive, and consider using promotions, discounts, and coupons to attract buyers. Here's a promotion feature that 4seller erp has set up for TikTok sellers. There are two kinds of promotions here, product discounts and flash deal.

Product Discount: It can last up to 30 days, and the seller can adjust the target product price according to the need to sell to consumers





Flash Deal: It can last up to 72 hours, and sellers can limit the number of goods purchased or limit the identity of consumers in a specific period of time, and sell goods at low prices to stimulate consumer consumption.





Note: Both activities can be conducted together, but only the limited time purchase price will be displayed



7.Avoid Making Drastic Changes to Listing



Some sellers responded: "In order to impact sales and ranking, we added more competitive titles to the listing." But after changing the title, sales fell off a cliff, and now the listing is completely dead. How can we save it?"

According to Amazon's A9 Algorithm, after listing is published, every modification to listing will mean reordering of listing ranking weights, that is, Amazon will recalculate the weights of links.

Therefore, once there is a big change in listing, it will be judged that this listing is a new product, and the previously maintained weight and ranking may be reduced due to the change.

Therefore, based on various feedback from sellers, we have the following suggestions:

1. When the sales volume and ranking of listings are stable, do not make any modification. If the order can be stable, it proves that the weight ratio of this listing is very balanced; if you adjust it, it will affect its ranking

2. When the sales volume of listing drops significantly, and the product does have problems and deficiencies, and has no advantage compared with competitive products, targeted optimization can be made. Or when the sales volume of this listing has not been sold for a long time, or the sales volume has completely failed to meet their expectations, modifications can be made according to the actual situation, and the reason of long-term no sales can be hesitated. The weight of listing itself has been reduced to a very low level by Amazon system, so it is recommended to fully optimize the copy and revitalize the link.



8.In Conclusion



Optimizing Amazon lisitng is an ongoing process that requires constant learning and adjustments. With the above tips, you can increase the visibility and conversion rate of your products, thereby driving sales growth. Successful e-commerce operations depend not only on product quality, but also on effective operational marketing and optimization strategies. I wish you all success in selling on Amazon.