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I. What is an Amazon third-party seller?
In simple terms, an Amazon third-party seller is not directly operated by Amazon itself. Instead, it refers to an independent individual or enterprise. After completing the registration process on the Amazon platform, they can leverage the rich resources and extensive channels provided by the platform to carry out their online sales business. These sellers usually have their own brands and inventory, and they realize commercial value by displaying and selling products on the Amazon platform.
II. Characteristics of third-party sellers
Amazon third-party sellers have the following characteristics:
Autonomy: Third-party sellers can independently choose the types of products they sell, pricing strategies, and promotional activities. They have the right to decide how to manage their stores and inventory.
Flexibility: Third-party sellers can adjust their sales strategies and product portfolios according to market demand and changes. They can add or remove products at any time and manage their inventory based on demand.
Brand building: Third-party sellers can establish their own brand image and reputation on the Amazon platform. They can build a brand image by providing high-quality products and excellent customer service and establish a good relationship with customers.
Amazon platform support: As third-party sellers, they can enjoy a series of sales tools and services provided by the Amazon platform. This includes Amazon's logistics and distribution services, advertising promotion tools, sales data and analysis, etc.
III. Advantages of third-party sellers
Amazon third-party sellers have the following advantages:
Market size and traffic: Amazon is one of the largest e-commerce platforms globally, with a huge user base and growing sales traffic. Third-party sellers can benefit from this large market size and traffic, thus expanding sales and increasing exposure.
Focus on core business: As third-party sellers, they can focus more on product development, brand building, and sales strategies without having to worry about operational details such as logistics and order fulfillment.
Flexible inventory management: Third-party sellers can manage their inventory according to demand and market changes. They can decide on the purchase quantity and inventory level based on the sales situation and trends of products, avoiding situations of overstocking or out-of-stock.
Low cost and risk: Compared with traditional physical stores, becoming an Amazon third-party seller can greatly reduce the cost of opening a store and operational risks. There is no need to bear expenses such as rent, personnel costs, and inventory risks in traditional retail.
Global sales opportunities: The Amazon platform provides global sales opportunities for third-party sellers. Through Amazon's international market and cross-border sales tools, third-party sellers can expand the sales of their products globally and open up more markets.
Data-driven decision-making: The Amazon platform provides rich sales data and analysis tools to help third-party sellers gain in-depth insights into product sales situations, customer behaviors, and market trends. These data can help sellers make more informed decisions and optimize product pricing, promotional strategies, and inventory management.
IV. Differences between Amazon's self-operated products and third-party sellers
Source of goods: Amazon's self-operated products are directly sold and shipped by Amazon. These products are called "Amazon Basics" products, usually developed and manufactured by Amazon or its partners. Third-party sellers sell their own products on the Amazon platform. These products are called "marketplace" products and are directly shipped by third-party sellers.
Quality assurance and service: Amazon's self-operated products enjoy Amazon's quality assurance, fast delivery speed, and comprehensive after-sales service provided by Amazon. The products of third-party sellers are shipped by different merchants, so the quality of the products depends on the operational status and supply chain management of the third-party sellers.
Delivery method: Amazon supports FBA (Fulfilled by Amazon) and FBM (Fulfilled by Merchants). Amazon's self-operated products are usually shipped uniformly by Amazon, that is, the FBA model. Third-party sellers can choose to use Amazon's delivery service (Fulfilled by Amazon) or handle the delivery of products by themselves (Fulfilled by Merchants).
For this situation, we usually recommend that sellers use erp tools to handle the delivery. Currently, erp systems in the market support Amazon sellers to use these two different delivery methods.
Taking 4Seller as an example, when using Amazon's delivery service, sellers only need to authorize their Amazon stores and warehouses to 4Seller. When using self-delivery service, in addition to authorizing the Amazon store, they also need to have their own logistics provider accounts.
4Seller supports the authorization of logistics providers such as USPS, UPS, DHL, and DPD, covering the main logistics channels in Europe and the United States to meet the needs of users in different regions of Europe and the United States. In addition, it also supports users to set logistics rules, automatically purchase shipping labels, and operate the store efficiently.
Product display: Amazon's self-operated products usually clearly display the label of "Amazon self-operated" or "Amazon-owned" on the product page. The product pages of third-party sellers generally do not display the label of "Amazon self-operated".
After-sales service: Amazon's self-operated products provide after-sales service by Amazon. The products of third-party sellers require consumers to rely on the after-sales service provided by third-party sellers.
V. How to become an Amazon third-party seller
Becoming an Amazon seller allows you to sell products on the Amazon platform and gain a broader customer base and sales opportunities. The following are some steps to help you start becoming an Amazon seller:
Register a seller account: First, visit the Amazon website, select the "Seller Central" and register a seller account. You need to provide necessary information, such as the business name, contact information, etc.
Choose a sales plan: Amazon offers two sales plans: the individual seller plan and the professional seller plan. The individual seller plan is free, but a certain fee needs to be paid for each sale; while the professional seller plan requires paying a monthly subscription fee but can enjoy more benefits and functions.
Prepare a product list: Prepare a list of products you want to sell and ensure that the list includes detailed product descriptions, prices, inventory quantities, and shipping fees. In addition, you also need to set product categories, images, and other information according to Amazon's standards.
Publish products: Log in to your Seller Central account, select "Add a new product", and then fill in the product information and upload images. After publishing the products, you can manage inventory, orders, and shipping and other related matters through the Seller Central.
Receive payments and arrange shipments: When a customer places an order and makes a payment, you need to prepare the products and arrange express or postal services.
It should be noted that to become an Amazon seller, you need to comply with the platform's policies and regulations and ensure the quality of the products sold and the service quality. At the same time, you may also need to bear certain operating costs, taxes, and other expenses. If you encounter problems during the registration, product publishing, or order processing, you can obtain support and assistance through Amazon's customer service channels.
VI. Conclusion
In summary, Amazon third-party sellers refer to independent sellers who register and sell products on the Amazon platform. By utilizing the sales tools and services of the Amazon platform, they can obtain advantages such as market size and traffic, flexible inventory management, low cost and risk, global sales opportunities, and data-driven decision-making.
As third-party sellers on the Amazon platform, they can leverage these advantages to achieve business growth, improve sales efficiency, and expand brand influence.
Amelia - 09 May,2025
Amazon remains one of the most promising online sales platforms globally in 2025. With over 300 million active users shopping on Amazon every month, individuals, small businesses, and established brands with retail experience are all leveraging this platform to expand their online sales channels.
For sellers based in Europe and North America, the simple registration process, mature logistics system, and high platform trust make entering Amazon easier than ever. Whether you're planning to start from your garage or hoping to digitalize your offline business, Amazon provides a clear and actionable path.
This article will provide you with a comprehensive beginner’s guide—from registering an account, selecting products, setting up logistics, to managing sales and improving conversion rates. We will also introduce key tools, such as 4Seller, to help you make data-driven decisions, avoid pitfalls, and get started more efficiently.
Step 1: Register Your Amazon Seller Account (Detailed Process)
Whether you're in the US, UK, Germany, or other European countries, the process of registering an Amazon seller account is generally the same. Below is the standard procedure for the US marketplace, with only slight differences in tax and bank information for other regions.
Information You Will Need to Prepare:
Before you begin the registration, make sure you have the following information ready:
A valid email address
Government-issued identification (passport or driver’s license)
A valid credit card (for platform fees)
Local bank account information (for receiving payments)
Tax identity information (individual or company EIN / VAT number)
Detailed Registration Steps:
Visit the Amazon Seller Registration page
https://sellercentral.amazon.com (for the US marketplace)
Click on "Sign up" to start the registration process
You can choose between an Individual account or a Professional account:
Individual Account: No monthly fee, but a $0.99 fee per item sold.
Professional Account: $39.99 per month, no per-item fees. This is ideal for sellers planning to sell more than 40 items per month.
Fill in basic information
This includes your name, email, country, and contact information. You will receive an email with a verification code to confirm your email address.
Verify your identity
Upload a scanned copy of your passport or driver’s license. Amazon will conduct a video or image verification to confirm your identity.
Enter bank and credit card information
This is used for receiving sales revenue and paying platform service fees. The bank account should match the registered country.
Submit tax information
US sellers need to fill out the W-9 form. UK/EU sellers need to provide VAT information or apply for an exemption. This process is done online and takes about 5 minutes to complete.
Wait for account approval (1–3 business days)
Amazon will notify you via email once your account is activated.
Tips:
Try to use the same name and address as on your bank account to reduce the chances of issues during verification.
You can initially choose a professional account trial (Amazon sometimes offers the first 30 days for free).
During the account review process, keep your phone and email available, as some users may be asked to verify their identity via video.
Step 2: How to Choose High-Selling Categories and Hot Products (2025 Key Industry Recommendations)
For local sellers, selecting the right category is more important than just chasing hot products. In 2025, consumers demand higher quality, faster delivery, and stronger brand perception, which presents an excellent opportunity for sellers with strong local fulfillment capabilities. Here are the top three categories on Amazon that continue to gain popularity, along with product selection suggestions:
1. Home & Kitchen
Market Trends:
The growing home economy ensures stable demand for home goods.
Home products that are aesthetic, practical, and reusable are especially popular among European and American consumers.
Popular Products Examples:
Foldable storage boxes, drawer organizers, multifunctional kitchen tools (such as vegetable slicers)
Scandinavian-style or minimalist decorative items
Advantages for Local Sellers:
Ability to partner with local suppliers for fast shipping (1-2 days delivery)
Better understanding of local home style preferences (e.g., American farmhouse style vs. modern minimalist)
2. Health & Fitness
Market Trends:
Rising health consciousness and home fitness trends are becoming the norm.
"Lifestyle" products are increasingly popular, especially portable, stylish, and socially engaging fitness tools.
Popular Products Examples:
Resistance bands, yoga mats, portable massage rollers
Nutritional tools (e.g., water bottles, measuring containers that don't involve food)
Advantages for Local Sellers:
Avoid compliance issues in international shipping (such as items with magnets or packaging with chemical ingredients)
Easier collaboration with local fitness influencers or micro-influencers for marketing
3. Pet Supplies
Market Trends:
The trend toward humanizing pets is evident, with pet owners willing to spend on their "pet family."
In 2025, per capita spending on pets is expected to grow by 6%, with dog and cat-related products having the highest share.
Popular Products Examples:
Pet toys, portable feeders, travel accessories
Pet beds, automatic water dispensers
Advantages for Local Sellers:
Ability to use FBA or local fulfillment to meet "urgent need" orders
Better understanding of local regulations (e.g., specific materials that meet safety standards)
Step 3: FBA vs FBM – Which Fulfillment Model is Right for You?
Choosing the right fulfillment method is one of the key decisions in Amazon operations. Amazon offers two main fulfillment options: FBA (Fulfillment by Amazon) and FBM (Fulfillment by Merchant). Each method has its own advantages and disadvantages, and is suitable for sellers with different scales, resources, and goals.
What is FBA?
FBA means you send your products to Amazon’s warehouses in advance, and Amazon takes care of storage, packaging, shipping, and customer service.
Advantages:
Enjoy Prime badge, which gives access to millions of Prime members, improving conversion rates
Amazon handles customer service and returns, saving time and effort
Easier to win the Buy Box
Disadvantages:
Higher storage fees and long-term storage fees
Products must comply with Amazon’s inventory requirements, making the process a bit more complex
Multiple fee structures, requiring you to calculate profits in advance
Suitable for:
Sellers with certain sales expectations
Beginners who want to save on labor and automate fulfillment
Brands selling small, lightweight, high-turnover products
What is FBM?
FBM means the seller fulfills the orders themselves or uses a third-party logistics company to handle the shipping process.
Advantages:
More control, allowing flexible order handling based on customer needs
No FBA storage costs in the beginning
More suitable for customized or large items (e.g., furniture)
Disadvantages:
No Prime badge, which may result in lower conversion rates
Seller is responsible for returns and customer service, increasing operational pressure
Slower shipping speed, which can affect account performance metrics
Suitable for:
Sellers with their own warehouse or local logistics resources
Sellers dealing with special packaging, customization, or large items
Startups looking to test the market and start with lower costs
Professional Advice: Beginners are advised to choose FBA first to quickly establish sales and ratings. If you have local warehousing or third-party logistics partnerships, consider trying FBM for higher-margin products. Using tools like 4Seller can help you track the profit performance and operational data of both FBA and FBM products, allowing you to switch or combine fulfillment strategies flexibly.
Helping tutorial: How to Automatically Fulfill Your Orders with Amazon FBA?
Helping tutorial: How to Automatically Fulfill Your Orders with Amazon FBM?
Step 4: Create High-Converting Product Pages (Listing Optimization Tips)
On Amazon, your product page (Listing) is your salesperson. Even if you choose a popular product, a poorly organized or unconvincing page will struggle to convert. Here are the key elements and practical tips for creating a professional, high-converting product page:
Product Title Recommended format
Brand + Core Keyword + Product Features + Use Case (within 200 characters)
Example (Home category): Minimal Nest Foldable Storage Box – Collapsible, Stackable Organizer for Closet or Bedroom – 3 Pack, Grey
Tips: Place the most important keywords within the first 50 characters to help with SEO Avoid keyword stuffing; unnatural phrasing can reduce click-through rates
Bullet Points
Each bullet point should answer a question like: What are the features? Why is it better? Who is it for?
Recommended structure:
Functional selling point (e.g., “【Durable Structure】Made of thickened PP material, can hold up to 20kg”)
User experience (e.g., “【Easy to Use】No tools required, folds/unfolds in 5 seconds”)
Use case (e.g., “【Versatile】Ideal for bedroom, bathroom, garage storage”)
Safety/Environmental/Quality certifications (e.g., “BPA-free, eco-friendly, CE certified”)
Local shipping advantages (e.g., “Fast delivery, shipped from US warehouse, arrives in 2 days”)
Product Images
Images are the first visual factor that influences conversion. It’s recommended to have 6–9 high-quality images:
Image suggestions:
Main image: Pure white background, no borders, no text
Image 2-5: Show product features and size comparisons
Image 6: Show lifestyle image in use
Image 7: Comparison image (showing advantages over similar products)
Image 8: Local shipping/packaging image (builds trust)
Tip: You can use Canva or Figma to design additional images; you can also analyze competitor images using tools like 4Seller for optimization ideas.
Helping tutorial: AI-Generated Listing Content via 4Seller × DeepSeek R1!
Product Description / A+ Content
For Brand Registered sellers, you can use the A+ Content module to add rich, branded content and usage instructions.
Description suggestions: Use simple, natural language, avoid jargon Highlight the product’s core value and brand ethos Include an FAQ-style section (beneficial for SEO and increasing trust)
Keyword Optimization (Search Terms)
When setting Search Terms in the backend:
Do not repeat words already in the title or bullet points
Use long-tail keywords (e.g., “portable storage for kids room”)
Limit to 250 bytes, avoid commas, repetition, and spelling errors
Bonus: Use 4Seller for intelligent optimization: 4Seller automatically identifies missing high-search keywords, analyzes competitor image styles and pricing, and provides insights into which A+ content layouts result in higher conversions.
Step 5: Master Core Amazon Metrics & Recommended Tools
Many new sellers think that once their products are listed, they can just “wait for sales,” but real growth comes from ongoing data monitoring and fine-tuning. Amazon provides a lot of backend data, and here we focus on the top 5 key performance indicators, along with practical tools, to help you systematically boost sales and profits.
1. Conversion Rate (Unit Session Percentage) Metric meaning: How many visitors actually make a purchase?
This is the core metric to assess whether your Listing is effective. Low conversion rates may indicate unappealing images, unclear titles, or a non-competitive price.
Target benchmarks:
New product phase: 10%–15%
Stable sales phase: 15%–25%
Tool recommendations:
4Seller Listing Diagnostics: Detect title, image, and keyword mismatches
Amazon A/B Testing (Manage Your Experiments): Test main image or title effectiveness
2. ACOS (Advertising Cost of Sales) Metric meaning: How much ad spend do you need to generate $1 in sales?
This is the key metric to evaluate whether your ads are profitable. If ACOS exceeds your profit margin, you need to adjust your keywords or bidding strategy.
Ideal value:
20%–35% (depending on category profit margins)
Tool recommendations:
Amazon Ads Backend + 4Seller Ad Tracking: Integrate organic + ad sales trends, discover inefficient keywords
Automatic vs. Manual Ads Data Comparison: Optimize budget allocation
3. Buy Box Share Metric meaning: What is the likelihood that your product will appear in the “Add to Cart” button?
This button affects over 90% of order attribution. If you don’t win the Buy Box, even if customers add your product to the cart, they might check out a competitor’s product.
Improvement strategies:
Use FBA for fulfillment
Maintain good order fulfillment and customer service records
Set reasonable pricing (not necessarily the lowest, but stable)
4. Reviews & Ratings Metric meaning: Social trust + search ranking impact
User reviews accelerate conversions. For new products, it’s recommended to actively gather 5–10 high-quality reviews using compliant methods.
Tool recommendations:
Amazon Early Reviewer Program / Vine Program (available on some sites)
4Seller Review Monitoring: Spot negative feedback keywords and optimize products or respond to users
5. Inventory Turnover Metric meaning: How fast are your products selling? Are you experiencing overstocking?
Inventory buildup leads to high FBA storage fees and can impact Listing ranking.
Ideal benchmarks:
Fast-moving items: 1–2 turnovers per month
Home/pet products: Inventory refresh every 2–3 months
Tool recommendations:
4Seller Inventory Alert System: Forecast stockout risks and optimize restocking pace
Helping tutorial: How to Enable Inventory Sync for TikTok Shop, Amazon and Shopify via 4Seller?
Amazon Inventory Performance Index (IPI): Official measure of inventory health
Step 6: Avoid Common New Seller Mistakes and Learn from Successful Sellers
When starting as an Amazon local seller, many people fall into “seemingly obvious” traps that can waste time and money. Here are the most common mistakes and practical advice from successful sellers for you to consider.
Common New Seller Mistakes
Listing dozens of products from the start Many new sellers hope to “win by volume,” only to find their resources spread thin and ad budgets diluted, making it hard to drive sales for any product. Advice: Focus on 1–3 core products in the beginning, prioritize gathering reviews and sales.
Ignoring Listing optimization and focusing only on ads If the product page is poorly written or the images are unattractive, boosting ad spend won’t help. It only leads to high ACOS and low conversions. Advice: Optimization of both ads and listings must go hand in hand; if clicks don’t convert, you’re burning through your budget.
Not monitoring inventory, leading to stockouts after a surge in sales Some new products suddenly gain volume, but sellers fail to restock in time, leading to stockouts → ranking drops → recovery becomes difficult. Advice: Use inventory alert tools or set minimum stock reminders to plan your restocking cycle at least 3 weeks in advance.
Trying to target the national market right away without starting locally Many local sellers aim for nationwide shipping in the beginning, neglecting the advantages of local delivery speed, review accumulation, and ad testing. Advice: Focus on precise delivery and ads within local states or major cities first, then expand nationally after accumulating ratings.
5 Operational Tips from Successful Local Sellers
“Product selection is more important than marketing” Let data guide your decisions, not gut feeling. Products with high click-through rates and low return rates are the best products.
“Listing optimization is always the starting point” Review your main images, keyword coverage, and descriptions every month. Competitors are changing, and so should you.
“Cash flow management is critical” Do not blindly purchase inventory. Clearly define your turnover cycle and inventory costs before each purchase.
“Reviews = social currency” Without reviews, conversion relies on luck. Gaining early positive reviews through compliant methods is more effective than price slashing.
“Tools are not luxury; they are your moat” The sooner you use professional tools like 4Seller, the sooner you can avoid guesswork in operations and let data drive your decisions.
Start with Local Advantages and Build Your Amazon Business with Systematic Thinking
Whether you’re transitioning from Etsy or eBay, or entering online sales for the first time, if you leverage your local advantages and use data-driven product selection and operations, you can stand out on a massive platform like Amazon.
4Seller will continue to provide comprehensive data support, product insights, ad optimization advice, and operational tools to help you transition from zero to one, from side hustle to brand.
Validated Customer Outcomes
Verified User Testimonial: “Connecting our Shopify store with Temu using 4Seller was incredibly straightforward. We migrated 400 + SKUs in less than 90 minutes, and the automated inventory sync reduced manual errors by 75%. Our sales on Temu have seen a remarkable increase since the integration!” —Amy Evangeline, Multichannel Retailer
For more detailed performance metrics and case studies, check verified customer reviews on Trustpilot. You can also visit the 4Seller Shopify App Store profile.
Irene - 08 May,2025
When running a store on Germany's major e-commerce platform OTTO, sellers must strictly adhere to the platform's return policy requirements. This is especially crucial for sellers shipping through DHL, as OTTO explicitly requires sellers to provide free return labels (Retourenlabel) for buyers. Failure to comply not only negatively impacts customer experience but can also result in fines, account score deductions, or even account suspension.
So, why is uploading return labels necessary? How can you efficiently generate and upload them in bulk? Here’s a professional and systematic summary for you.
Why OTTO Sellers Must Upload Return Labels for Returns?
Platform Requirement
OTTO explicitly requires sellers to provide free and convenient return services for consumers. This is a crucial standard to enhance buyer experience and maintain overall competitiveness on the platform.
Compliance with German/EU Law
Under the German Distance Selling Act (Fernabsatzgesetz), consumers have the right to return items within 14 days without providing a reason. Sellers must offer an easy return channel to comply with the law and avoid legal risks.
Improve Store Ratings and Conversion Rates
An efficient return process directly impacts your store’s ratings (Verkäuferbewertung). High ratings bring more exposure and traffic, while reducing complaints and negative reviews related to returns.
Avoid Potential Penalties
Failing to provide return labels may result in account score deductions, fines (starting from €50), or even suspension of cooperation with OTTO. This can severely impact normal business operations.
What are Consequences of Not Uploading Return Labels?
Account Score Deduction (Lower Verkäuferbewertung)
OTTO evaluates sellers based on service quality, including shipping speed and return convenience. Failing to provide return labels harms customer experience, leading to complaints or negative reviews, which lowers your store’s score. ➔ Low ratings affect product rankings, visibility, and may cause you to lose the "Best Seller" badge.
Fines (Vertragsstrafe)
OTTO may fine sellers who violate platform policies, such as not offering the required return service. The fine typically starts at €50 and can accumulate for repeated offenses.
Suspension of Seller Account (Suspendierung)
Repeated violations, like customer complaints about returns or OTTO’s inspections showing non-compliant return processes, can result in OTTO suspending or terminating your seller account. This includes:
Suspension of new product listings
Removal of existing products
Complete contract termination
Damaged brand image and customer loss
Legal Risks (Abmahnung / Klage)
In Germany, consumer rights are highly protected. If a seller fails to provide an easy return process, consumers can file complaints with external agencies (e.g., Verbraucherzentrale, law firms), leading to official warning letters (Abmahnung) or even lawsuits. This can result in:
Lawyer fees
Court litigation costs
Compensation for consumer losses
Customer Loss and Damaged Brand Image
Even without platform penalties, poor customer experience can lead to reduced repurchase rates and harm your brand image. OTTO buyers expect high service quality, and failing to provide a smooth return process can easily cause you to lose a significant number of long-term customers.
How to Efficiently Generate and Upload DHL Return Labels?
Method 1: Bulk Generation via DHL Geschäftskundenportal
Suitable for: Small to medium-sized sellers looking for an intuitive process.
Steps for Efficient Return Label Generation:
Log in to your DHL Geschäftskundenportal (Business Customer Portal).
In the main menu, select:
"Retouren / Rücksendeetiketten erstellen" (Generate Return Labels)
Choose "Massenauftrag hochladen" (Bulk Order Upload) (Some systems might refer to it as Massenverarbeitung)
Upload an Excel or CSV file containing the following details:
Buyer’s Name
Buyer’s Address (Street, Postal Code, City, Country)
Order Number (Optional but recommended)
Shipping Weight (OTTO usually defaults to the 0.5kg - 2kg range)
Email (Optional, if you want to notify the customer via email)
Click "Upload." The system will automatically process the data and generate the corresponding return labels.
Download the generated PDF files. (Usually, each label is a separate PDF or bundled into a ZIP file.)
Note:
Ensure the CSV file format is correctly structured, as incorrect formatting will result in upload failure.
The bulk upload limit is 10,000 orders per batch.
For large quantities (e.g., over 1,000 orders), processing might take a few minutes, so please be patient.
Method 2: Automatically Generate Return Labels via 4Seller ERP System
4Seller can use the official DHL API to automatically generate return labels at the time of order shipment, which are then automatically pushed to the OTTO backend, eliminating the need for manual intervention.
Suitable for: Large and medium-sized sellers with high daily shipping volumes.
Steps for Automatic Return Label Generation:
Step 1: Connect OTTO Shop with 4Seller
Here is the detailed helping tutorial you could follow to check.
If you are a new user, in the setup wizard template on the 4Seller homepage, you can choose to connect your platform store, and click the OTTO icon to enter the authorized OTTO store page.
On the store management page, you can authorize a store regardless of whether you have authorized a store before. Click Store Manage in Settings, and then click the OTTO icon to enter the page to authorize the OTTO store.
Enter the OTTO authorize page, fill in the custom name, click connect.
After clicking connect, you will turn to the OTTO log in page, fill in the OTTO account and password information to log in. (4Seller only supports OTTO main account to integrate)
After log in pls follow the below steps to complete the authorization：
Once authorized successfully, will show the tips as below:
Step 2: Connect DHL with 4Seller
Here is the detailed helping tutorial you could follow to check.
Click Settings-Order&Shipping-Shipping Carriers-Major Parcel Carriers, find the DHL icon and click add.
Fill in the information and click Connect
Step 3: Set up Return Label for OTTO Orders in 4Seller
Here is the detailed helping tutorial you could follow to check.
Open the Process Settings page and fill in the required information. After that, you can click confirm.
Once you have finished the setting, when you buy the OTTO label, it will automatically purchase the return label through the carriers you set and send back the return tracking No. to OTTO platform, click the order details can check the return tracking No.
Note: If do not set the OTTO return label setting first, it will show an error when buying OTTO order labels, then it will guide you to set it up!
Step 4: Fulfill OTTO Orders via DHL via 4Seller
Here is the detailed helping tutorial you could follow to check.
Any problems pls contact 4Seller Support team: support@4seller.com
Advantages:
Fully Automated Process
Prevents Missing or Incorrect Orders
Significantly Reduces Labor Costs
Method 3: Manually Upload on OTTO Partner Connect Backend Suitable for: Sellers with fewer orders or those in the early stages of operation.
Steps for Automatic Return Label Generation:
Log in to the OTTO Partner Connect backend.
Find the corresponding order.
Manually upload the return label PDF file.
Save and confirm.
Disadvantages: The process is cumbersome and prone to errors, making it unsuitable for large-scale operations.
What Should a Standard DHL Return Label Template Include?
A valid return label should include the following information:
Sender (Buyer) information
Recipient (Seller's return address) information
A unique Sendungsnummer (tracking number)
A clear barcode
Return operation instructions
The standard format is as follows:
In conclusion
Selling on the OTTO platform requires proper management of DHL return labels, not only for compliance but also as a crucial factor in enhancing customer satisfaction and reducing operational risks.
The return experience has become a key competitive advantage for e-commerce sellers in Europe to achieve long-term success. For sellers with high daily order volumes, it is recommended to adopt the 4Seller ERP system early to implement bulk automation, improving overall operational efficiency.
Validated Customer Outcomes
Verified User Testimonial: “Connecting our Shopify store with Temu using 4Seller was incredibly straightforward. We migrated 400 + SKUs in less than 90 minutes, and the automated inventory sync reduced manual errors by 75%. Our sales on Temu have seen a remarkable increase since the integration!” —Amy Evangeline, Multichannel Retailer
For more detailed performance metrics and case studies, check verified customer reviews on Trustpilot. You can also visit the 4Seller Shopify App Store profile.
Last but not least, follow our YouTube Channel and join our Facebook community today for more insightful eCommerce news and tips!
Irene - 29 Apr,2025
TikTok’s algorithm is a double-edged sword: it can catapult your content to millions or leave it buried in the abyss of “For You” page oblivion. But here’s the secret: you don’t need a fat ad budget to crack the code.
From viral audio clips to strategic duets, the platform rewards creators who master its trends and algorithms. Yet, one game-changing strategy often flies under the radar: partnering with the right influencers to amplify your reach. But how do you find them? Negotiate? Scale collaborations?
Enter 4Seller ERP’s One-Click Creator Invitation Extension—a tool designed to turn influencer outreach from a headache into a high-ROI strategy. Let’s dive into 12 proven tricks to skyrocket your TikTok views without paid ads, with a spotlight on how 4Seller can supercharge your creator partnerships.
How to Get More Views on TikTok Without Paying
1. Incorporate Relevant Hashtags
Hashtags are ubiquitous across social media platforms for categorizing, tagging, and discovering content—and TikTok is no exception. While their core function remains similar, TikTok hashtags also tap into trends and challenges, offering unique opportunities for visibility.
Strategic hashtag use helps more TikTok users discover your content and boosts your view count. Here are key tactics to identify the most effective hashtags:
Monitor Competitor Hashtags: Analyze which hashtags your competitors or niche leaders use to align with proven trends.
Leverage Hashtag Tools: Use platforms like TikTok Hashtags or third-party analytics tools to uncover trending and niche-specific options.
Utilize TikTok’s Autocomplete: Start typing a hashtag in your caption and let TikTok suggest popular or related variations.
Explore the “For You” Feed: Scour trending videos and challenges in your feed to spot emerging hashtags before they peak.
2. Develop Multi-Part Content Series
If a video performs exceptionally well, double down on strategic planning by creating multi-part content series. Expand on the winning formula to build anticipation and engagement.
TikTok’s Playlist feature now allows creators to group related videos into curated lists. This enables viewers to binge-watch your series in a single feed, enhancing retention and cross-promotion. For example:
Turn a “10-Minute Morning Routine” hit into a “7-Day Wellness Challenge” series.
Break down a complex topic (e.g., “Budgeting 101”) into bite-sized episodes like “Day 1: Tracking Expenses” and “Day 7: Saving Hacks.”
3. Incorporate Trending Audio Clips
Use popular songs, soundbites, or viral audio snippets in your videos. When users enjoy the audio, they can tap the spinning record icon in the bottom-right corner to explore more videos using the same sound—potentially directing traffic to your content.
While you don’t need to perform trending TikTok dances, integrating viral audio links your content to broader trends, maximizing discoverability. For example:
Ride the Wave of Viral Sounds: If a catchy soundbite (e.g., a comedic quote, movie line, or meme audio) is trending, weave it into your video organically.
Leverage Sound-Driven Engagement: Even non-dance creators can benefit—a cooking tutorial using a viral meme sound might attract users seeking humor and recipes.
4. Ride TikTok’s Viral Trends
Similarly, tapping into trending challenges, memes, or formats is a surefire way to gain attention. Trends span genres:
Dances/Challenges: TikTok’s staple (e.g., the “Renegade” dance).
Meme Formats: Reaction videos, relatable skits, or viral jokes (e.g., the Jennifer Lawrence “What do you mean?” meme).
Audio-Driven Content: Sound effects, voiceovers, or dialogue clips that users remix endlessly.
To stay ahead:
Immerse Yourself in the App: Spend time scrolling TikTok’s “For You” page to spot emerging trends organically.
Monitor Competitors and Brands: Analyze how peers or industry leaders adapt trends to their niche.
Set Weekly Check-Ins: Dedicate 15–30 minutes weekly to browse new sounds, effects, or challenges to keep your content fresh.
5. Know Your Target Audience
Who are you creating for? Understanding your ideal customers and the TikTok community you want to engage helps you craft content they genuinely want to see. When you align with their interests, they’re more likely to share your videos, boosting views organically.
Strategies to Define Your Audience:
Develop Audience Personas: Outline key demographics (age, location, interests), pain points, and content preferences. Use this to refine your account’s niche and tone.
Competitor Analysis: Study competitors’ content strategies, follower demographics, and top-performing posts (e.g., highest views, shares, or comments). Identify gaps or untapped angles in your niche.
Create Audience-Centric Content: Tailor videos to address your personas’ needs, humor, or aspirations. Use engagement metrics (e.g., saves, comments) to refine your approach iteratively.
6. Optimize Posting Times
Posting at the right moments increases the likelihood your audience sees your content. While general best practices exist, they vary by industry and audience behavior.
General Peak Times (Based on Aggregated Data):
Tuesdays: 2–6 PM
Wednesdays: 2–5 PM
Thursdays: 3–5 PM
How to Find Your Ideal Timing:
Review TikTok Analytics: Check your account’s “Follower Activity” tab to see when your audience is most active.
Test and Iterate: Experiment with posting at different times and track view velocity (e.g., how quickly videos gain traction in the first hour).
Align with Audience Habits: If your audience skews younger, prioritize evenings or weekends. For professionals, weekday afternoons might work better.
7. Cross-Promote Your Videos
Extend your reach by sharing TikTok content across other platforms. Strategies include:
Instagram Stories/Reels: Repurpose TikTok videos with a “Swipe Up” (if eligible) or “Link in Bio” call-to-action.
YouTube Shorts: Upload vertical videos with optimized titles/tags to capture YouTube’s short-form audience.
X (Formerly Twitter): Share TikTok links with concise captions and relevant hashtags (e.g., #TikTokMadeMeBuyIt).
Email/Newsletters: Embed TikTok videos in campaigns to drive traffic and showcase behind-the-scenes content.
8. Create Videos Based on Comments
If someone leaves a comment on your video and asks a question, you can respond either in the form of a text comment or by creating a new TikTok video in reply. The latter approach involves creating a link from the new video back to the original one. Those who are interested in finding out where the comment originated from will go watch the original video, thereby generating more views for you.
9. Duet/Stitch Popular Videos
Another way to create new TikTok videos is by dueting or stitching existing videos. Stitching involves playing a portion of an existing video and then seamlessly transitioning to your own recorded content. It's a great way to add extra context or commentary to someone else's video.
As illustrated in the example of a duet below, your video is placed side by side with an existing one. This is particularly suitable for responding to another video, such as a recipe video where OREO cookies are used as the main ingredient in an ice - cream sandwich.
Incorporating duet and stitch videos into your strategy can be an excellent way to boost your view counts — especially when you utilize videos from well - known creators.
10. Collaborate with Key Opinion Leaders (KOLs)
Speaking of well-known creators, partnering with them as part of an influencer marketing strategy is an effective way to expand your TikTok audience. When users see familiar faces—such as social media influencers, athletes, or celebrities—they are more likely to stay engaged, share your content, and follow your account.
Similarly, if you have influencers create content featuring your brand on their own channels, their followers may click through to your profile and start exploring some of your videos.
Now, how exactly can you identify the right creators to promote your brand?
Partnering with the right TikTok creators can amplify your reach without paid ads. To streamline this process, use tools like 4Seller ERP, which automates creator discovery and outreach. Here’s how its key features work:
Smart Creator Filtering After installing the 4Seller ERP plugin, dive into a data-driven creator database. Filter potential partners by:
Creator Type: Distinguish between individual creators (nano/micro-influencers) and agency-managed accounts (MCNs) to align with your campaign scale.
Video Performance Metrics: Prioritize creators with consistent high-view videos, viral potential (based on engagement-to-view ratios), and niche relevance.
Audience Demographics: Match creators whose followers align with your target market (e.g., age 18–24, gender, location) to ensure authenticity and conversion potential.
Batch Invitation & Quick-Reply Templates Save time with bulk outreach automation:
One-Click Invitations: Select multiple creators and send personalized collaboration requests in seconds, eliminating repetitive manual work.
Customizable Templates: Pre-set reply templates for common scenarios (e.g., product gifting, affiliate terms) and adapt them with dynamic fields (e.g., {CreatorName}, {CampaignDeadline}) for a professional touch.
Here are the helping tutorial you could follow to check.
By combining targeted filtering with efficient communication, 4Seller ERP helps you scale creator partnerships while maintaining control over quality and brand alignment.
11. Participate in TikTok Challenges
There are various types of TikTok challenges, but they mainly fall into two categories: branded challenges and community challenges. Branded challenges are centered around your products or services; they are challenges created by your brand to engage your audience. Community challenges, on the other hand, are initiated by creators and users.
Try to launch a unique branded challenge that invites your audience to participate and see how much impact you can generate. Alternatively, keep an eye out for community challenges that are relevant to your brand or products.
12. Maintain Consistency
Account weight (or authority) is best built on the premise of consistent updates and the creation of a large volume of content. TikTok recommends posting 1–4 times a day. If you want to maintain momentum and truly grow your account, share content as frequently as possible while keeping a steady rhythm. Creating a social media content calendar can be extremely helpful, as it allows you to plan your content in advance.
In conclusion
TikTok’s algorithm doesn’t care about your brand’s size—it cares about engagement, relevance, and momentum. By leveraging the 12 strategies outlined above (from hashtag hacks to duet magic), you’re already ahead of the curve. But here’s the kicker: none of these tactics work in a vacuum.
To truly scale, you need a network of creators who amplify your content, a system to streamline partnerships, and a data-driven approach to ensure every collaboration hits the mark. That’s where 4Seller ERP’s One-Click Creator Invitation Plugin shines.
No more manual outreach. Batch-invite influencers with personalized templates.
No more guesswork. Filter creators by niche, engagement rates, and audience demographics.
No more wasted time. Turn hours of outreach into seconds with automation.
Whether you’re a solo creator, a DTC brand, or an agency, 4Seller ERP is your secret weapon to unlock TikTok’s organic reach without breaking the bank.
Validated Customer Outcomes
Verified User Testimonial: “Connecting our Shopify store with Temu using 4Seller was incredibly straightforward. We migrated 400 + SKUs in less than 90 minutes, and the automated inventory sync reduced manual errors by 75%. Our sales on Temu have seen a remarkable increase since the integration!” —Amy Evangeline, Multichannel Retailer
For more in - depth performance metrics and additional case studies, explore verified customer reviews on Trustpilot or visit the 4Seller Shopify App Store profile.
Final Words
Integrating Shopify with Temu using 4Seller not only broadens your customer reach but also significantly boosts your profitability. If you’re on the lookout for a reliable multichannel selling solution to propel your e - commerce journey, give 4Seller a try. It’s 100% free for all sellers, and our team is always available to assist you with any queries. Follow our YouTube Channel and join our Facebook community for the latest e-commerce insights and tips.
👉 Ready to turn influencer partnerships into a view-boosting machine?
Click here to install 4Seller ERP's extension now and start scaling your TikTok game—one strategic collaboration at a time.
Your audience is waiting. Don’t keep them scrolling. 🚀
Irene - 28 Apr,2025
In the ever-evolving world of TikTok creator marketing, brands are constantly seeking innovative ways to collaborate with influencers and maximize their return on investment. Amidst the sea of creators, each with their unique strengths and niches, the challenge lies not only in finding the right partners but also in evaluating their true potential to drive meaningful engagement and conversions. Enter 4Seller ERP – the revolutionary one-click creator screening plugin designed to empower brands with data-driven insights, streamline their creator discovery process, and unlock unprecedented growth opportunities.
In this article, we’ll delve into the most popular TikTok collaboration models, explore strategies for finding top-tier creators, and reveal how 4Seller ERP can be your ultimate ally in navigating the creator economy landscape.
What is the Popular Collaboration Models in TikTok Creator Marketing?
1. Content Marketing Collaboration with Creators
Inviting creators to engage in short-video content marketing collaborations is the most common approach. Brand merchants can identify suitable creators based on their product categories and specific needs.
There are numerous creative formats to explore, such as skits, lifestyle vlogs, product reviews, talent showcases, and unboxing/try-on sessions.
2. Hashtag Challenges & Creator Collaboration
On TikTok, 80% of users enjoy participating in challenges! These challenges are characterized by their low entry barriers, high replicability, catchy music, and strong viral potential, making them highly effective at sparking trends.
The mainstream strategy involves brand merchants selecting KOLs (Key Opinion Leaders) aligned with their brand identity as the initial challengers, then leveraging mid-tier and micro-influencers to amplify the campaign. This approach utilizes the creators' influence to attract a wider audience to join the challenge.
3. Ad Placement & Creator Collaboration
On TikTok, brands can not only harness creators' organic reach but also supplement it with paid advertising.
The most prevalent collaboration method involves integrating creators with In-feed ads, which appear as users scroll through their "For You" feeds. This approach offers significant exposure and drives effective traffic and conversion benefits.
4. TikTok Creator Live Streaming for Product Sales
Compared to short-video content marketing, live streaming by creators offers enhanced interactivity, a stronger focus on stimulating consumer purchases, and a better way to gauge audience demand.
The key to successful TikTok creator marketing lies in finding creators who align with your target market. Brands need to collaborate with creators to devise creative strategies that not only pique their audience's interest in your brand and products but also foster brand loyalty and strengthen fan engagement.
How to Find TikTok Creators Who Can Bring Sales?
The process of finding creators is somewhat similar to finding customers, but creators differ from customers in key ways. While customers purchase products based on interest or need, creators prioritize whether a product aligns with their video style and resonates with their audience. They also consider the product's quality, as they must maintain their reputation and protect their fan base. So, specifically, through which channels can we locate them?
1. Social Media Platforms
Sellers can search for creators on platforms like YouTube, Twitter, Facebook (though note that direct creator outreach on Facebook may be limited compared to others), Instagram, etc., by entering product-related keywords. Review their profiles to gather information. If you can't find their contact details on these platforms, conduct a broader web search using their names.
2. Purchasing Creator Information from Peers
Sellers can utilize third-party software available in the market to purchase creator information from competitors or peers within the industry.
3. Industry Referrals
Every profession has its own circles where information is shared and resources are exchanged. The creator community is no exception. Once you establish stable cooperative relationships with some creators, you can ask them to recommend familiar creator friends. Similarly, you can introduce other sellers to creators, fostering a mutually beneficial and supportive environment.
4. Sending In-Platform Messages
Sending in-platform messages is a fundamental yet delicate approach. Care must be taken to avoid violating platform policies, which could result in warnings, account restrictions, or even suspension. The key is to engage in natural, user-focused communication, gradually nurturing interest and rapport. When the creator shows genuine interest and affinity for your product, a collaboration becomes more likely.
5. Searching via Google or Blogs
Use blog search engines like Blog Search Engine.org or directly search keywords on Google to find relevant creators or their content.
6. Waiting for Creators to Approach You
Well-known brands like Anker provide collaboration channels on their self-built websites for creators. They leave information such as name, address, email, follower count, blog links, social media profiles, product descriptions, and preferred contact methods for collaboration inquiries. However, this approach typically requires sellers to have a strong brand presence.
When seeking creators, sellers should also be mindful of several considerations:
Selecting Suitable Creators for Product Promotion: It's a common pitfall to judge collaboration potential solely based on a creator's follower count. Instead, prioritize creators whose content and audience align with your product. This alignment often yields better promotional results.
Clarifying Product Promotion Objectives: Define clear goals for your creator collaborations, such as driving traffic to your website, enhancing brand awareness, or reaching specific consumer demographics. Having these objectives in mind will guide your efforts effectively.
Identifying Target Consumer Groups: Understanding your target audience is crucial for successful creator marketing. This knowledge ensures that your collaborations resonate with the right people and achieve your desired outcomes.
Finding creators is the first step in launching a creator marketing campaign. However, with the rapid growth of social media and the internet in recent years, the creator landscape has become increasingly diverse, with varying levels of quality. Many creators may have inflated follower counts that don't accurately reflect their true influence, often resorting to artificial means to boost numbers. Choosing the wrong creator or conveying inaccurate messages can harm your brand. Therefore, thorough research and due diligence are essential when selecting creators for your campaigns.
How to Evaluate TikTok Creator Quality?
To achieve the best results in creator marketing, it's crucial to select creators who are the most suitable for your products and brand from a vast pool of options. So, how exactly can we evaluate the quality of a creator?
1. Influence
When assessing a creator, the first metric many people look at is follower count. Based on this, creators can be categorized into three levels: micro, macro, and mega.
Micro-influencers (1,000 - 100,000 followers): Although their follower count may not be as high, they typically have high engagement rates and a loyal, trusting fan base. They often specialize in a specific niche, resulting in a higher return on investment (ROI). They are also more willing to invest time in interacting with their followers. Micro-influencers are relatively easy to find, and many offer product reviews free of charge.
Macro-influencers (100,000 - 1,000,000 followers): They have a large reach but generally lower engagement rates. They prioritize content quality and often charge higher fees. Collaborating with macro-influencers can be more challenging, and it usually involves a cost.
Mega-influencers (over 1,000,000 followers): These creators have an enormous following and generate significant traffic.
2. Sponsorship Status
If you frequently watch YouTube videos, you may have noticed creators disclosing sponsorships at the beginning, end, or in the description, stating, "This video is sponsored by xxx brand." This is in compliance with the Federal Trade Commission (FTC) regulations in the United States, which require creators to disclose any paid promotions to avoid misleading the audience.
The choice between sponsored and non-sponsored creators depends on your marketing objectives or content type. If your goal is to generate short-term brand exposure through simple product placements, sponsored creators might be suitable. You can discuss specific requirements with them in advance. However, if you aim to obtain a creator's endorsement to validate product functionality, especially for reviews, non-sponsored creators are preferable. They typically only require a free sample, which they may even return. They may also earn through affiliate marketing without additional fees, allowing them to present the product authentically without being influenced by the brand.
3. Relevance of Published Content
It's essential to review a creator's past product reviews, competitor collaborations, and channel consistency to determine if their content aligns with your product positioning. Thematic relevance directly impacts content conversion rates.
4. Audience Engagement
A large follower count doesn't necessarily mean genuine likability or trust. Some creators may purchase fake followers, so audience engagement is a better indicator of a creator's influence.
Three common metrics used in YouTube marketing to evaluate video performance can also be applied to assess a creator's audience engagement:
Average views per 100 followers: For instance, if a creator has 100 followers and an average of 20 views per video, the engagement rate is 20%. Generally, mega-influencers may have around 10%, macro-influencers 20%-30%, and micro-influencers over 30%, sometimes even exceeding 100%. A higher percentage indicates greater video popularity. However, this metric alone doesn't guarantee authenticity, as views can also be artificially inflated. Therefore, sellers can also focus on:
Likes per 100 views
Comments per 100 views
These two metrics best reflect video quality, content value, and audience affection for the creator. Building genuine interaction takes time, and comment fraud is costly.
5. Audience Reception to Creator's Recommendations
The authenticity and authority of a creator's statements can significantly influence fans' purchasing decisions. To gauge this, read the comments under their videos to see if there are more endorsements or criticisms. If your brand is well-known and receives numerous collaboration inquiries from creators, ensure they provide relevant data and past collaboration cases for your review, using the criteria mentioned above.
6. Utilizing Official Third-Party Applications - 4Seller ERP (One-Click Creator Screening Plugin)
By installing the 4Seller ERP plugin, you can filter creators suitable for your business growth based on creator type, video performance, and audience demographics.
How to Use 4Seller ERP to Screen Creators？
Here is the detailed helping tutorial you could follow to check.
1. Creator Type Screening
Individual vs. Agency Accounts
Individual Accounts: Ideal for small to medium-sized brands, especially in niche verticals (e.g., beauty, 3C accessories) due to high fan loyalty and content specialization. For example, a home decor brand achieved a 30% month-over-month GMV growth by collaborating with individual home decor bloggers with 50,000-200,000 followers and an engagement rate of ≥8%.
Agency Accounts: Suitable for promotional campaigns during major sales events or new product launches due to their strong resource integration capabilities and multi-domain creator reach. For instance, a 3C brand collaborated with an MCN agency, selecting its top 10 digital product influencers based on GMV, resulting in over $1 million in first-day sales for a new product.
Sample Conditions:
Niche Alignment: Choose creators with >80% audience match in the relevant vertical (e.g., a maternal and child brand selects creators in the maternal and child niche).
Historical Collaboration Data: Exclude creators without Amazon sales history and prioritize those with a conversion rate of ≥15%.
2. Video Performance Screening
Key Metrics:
Views: Screen for an average of ≥100,000 views in the last 30 days (with >30% of videos being viral).
Engagement Rate: ≥4% (likes, comments, shares), indicating strong audience participation.
Conversion Rate: CTR (click-through rate) >8%, CR (conversion rate) >15% (benchmark for the apparel category).
Dynamic Commission Strategy:
Increase commission by 3% for creators with CTR <5%; allocate an additional budget of 500forthosewithCTR>102.05 million in sales by selecting high-engagement creators.
3. Audience Demographics Screening
Basic Attributes:
Age: Align with product positioning. For instance, a beauty brand selects creators with ≥70% female followers aged 18-35.
Gender: Prioritize accounts with ≥85% female followers for maternal and child products.
Location: For cross-border brands, select creators with a high percentage of followers from target markets (e.g., ≥60% North American followers for the US market).
Behavioral Tags:
Active Hours: Optimize release times based on audience activity peaks. For example, a clothing brand discovered that its audience is most active between 8-10 PM and requested creators to post during this window.
Spending Preferences: Use historical sales data to identify creators with followers who prefer high-ticket items. For instance, a 3C brand selects creators with ≥40% of followers having purchased products priced at $50+.
Industry-Specific Screening Examples
1. Beauty Brands
Screening Conditions:
Creator Type: Individual beauty bloggers with 100,000-500,000 followers.
Video Performance: ≥200,000 average views in the last 30 days, ≥6% engagement rate.
Audience Demographics: ≥85% female, ≥70% aged 18-35, ≥50% with a history of purchasing beauty products.
Results: A domestic beauty brand achieved a 45% month-over-month increase in video-driven GMV by collaborating with creators meeting these criteria.
2. Home Decor Brands
Screening Conditions:
Creator Type: Home decor vertical agency accounts with top 20 GMV-generating influencers.
Video Performance: Single video with ≥500,000 views, CTR ≥10%.
Audience Demographics: ≥60% aged 25-40, ≥40% homemakers/renovators.
Results: A home decor brand sold over 2,000 mattresses in its initial launch by collaborating with high-conversion creators.
3.3C Brands
Screening Conditions:
Creator Type: Tech vertical individual accounts with 200,000-1,000,000 followers.
Video Performance: ≥300,000 average views in the last 30 days, ≥15% of comments mentioning keywords like "tech-savvy" or "cost-effective."
Audience Demographics: ≥70% male, ≥60% aged 18-30, ≥55% with a history of purchasing 3C products.
Results: An earphone brand achieved over $100,000 in GMV in its first month by collaborating with high-engagement creators.
In conlusion
In the fast-paced world of TikTok creator marketing, the key to success lies in precision, authenticity, and scalability. By leveraging the most popular collaboration models—from content marketing and hashtag challenges to live streaming and ad placements—brands can create impactful campaigns that resonate with their target audiences. However, the true game-changer is 4Seller ERP – the one-click creator screening plugin that transforms the way brands discover, evaluate, and collaborate with influencers.
With its advanced analytics, audience demographics filtering, and dynamic commission optimization, 4Seller ERP ensures that brands partner with creators who not only align with their product positioning but also deliver measurable ROI. Whether you’re a beauty brand seeking niche influencers, a 3C brand targeting tech enthusiasts, or a home decor brand aiming for homemakers, 4Seller ERP’s industry-specific screening criteria empower you to make data-backed decisions.
In an era where creator quality often outweighs follower count, 4Seller ERP stands as the ultimate guardian of brand reputation and marketing efficiency. By harnessing its power, brands can navigate the creator economy with confidence, turning collaborations into conversions and influencers into long-term brand advocates.
Ready to elevate your TikTok creator marketing strategy? Install 4Seller ERP today and unlock a world of high-quality, high-performing creators tailored to your business needs. Your next big campaign starts here!
Irene - 25 Apr,2025
Recent Blog
I. What is an Amazon third-party seller?
In simple terms, an Amazon third-party seller is not directly operated by Amazon itself. Instead, it refers to an independent individual or enterprise. After completing the registration process on the Amazon platform, they can leverage the rich resources and extensive channels provided by the platform to carry out their online sales business. These sellers usually have their own brands and inventory, and they realize commercial value by displaying and selling products on the Amazon platform.
II. Characteristics of third-party sellers
Amazon third-party sellers have the following characteristics:
Autonomy: Third-party sellers can independently choose the types of products they sell, pricing strategies, and promotional activities. They have the right to decide how to manage their stores and inventory.
Flexibility: Third-party sellers can adjust their sales strategies and product portfolios according to market demand and changes. They can add or remove products at any time and manage their inventory based on demand.
Brand building: Third-party sellers can establish their own brand image and reputation on the Amazon platform. They can build a brand image by providing high-quality products and excellent customer service and establish a good relationship with customers.
Amazon platform support: As third-party sellers, they can enjoy a series of sales tools and services provided by the Amazon platform. This includes Amazon's logistics and distribution services, advertising promotion tools, sales data and analysis, etc.
III. Advantages of third-party sellers
Amazon third-party sellers have the following advantages:
Market size and traffic: Amazon is one of the largest e-commerce platforms globally, with a huge user base and growing sales traffic. Third-party sellers can benefit from this large market size and traffic, thus expanding sales and increasing exposure.
Focus on core business: As third-party sellers, they can focus more on product development, brand building, and sales strategies without having to worry about operational details such as logistics and order fulfillment.
Flexible inventory management: Third-party sellers can manage their inventory according to demand and market changes. They can decide on the purchase quantity and inventory level based on the sales situation and trends of products, avoiding situations of overstocking or out-of-stock.
Low cost and risk: Compared with traditional physical stores, becoming an Amazon third-party seller can greatly reduce the cost of opening a store and operational risks. There is no need to bear expenses such as rent, personnel costs, and inventory risks in traditional retail.
Global sales opportunities: The Amazon platform provides global sales opportunities for third-party sellers. Through Amazon's international market and cross-border sales tools, third-party sellers can expand the sales of their products globally and open up more markets.
Data-driven decision-making: The Amazon platform provides rich sales data and analysis tools to help third-party sellers gain in-depth insights into product sales situations, customer behaviors, and market trends. These data can help sellers make more informed decisions and optimize product pricing, promotional strategies, and inventory management.
IV. Differences between Amazon's self-operated products and third-party sellers
Source of goods: Amazon's self-operated products are directly sold and shipped by Amazon. These products are called "Amazon Basics" products, usually developed and manufactured by Amazon or its partners. Third-party sellers sell their own products on the Amazon platform. These products are called "marketplace" products and are directly shipped by third-party sellers.
Quality assurance and service: Amazon's self-operated products enjoy Amazon's quality assurance, fast delivery speed, and comprehensive after-sales service provided by Amazon. The products of third-party sellers are shipped by different merchants, so the quality of the products depends on the operational status and supply chain management of the third-party sellers.
Delivery method: Amazon supports FBA (Fulfilled by Amazon) and FBM (Fulfilled by Merchants). Amazon's self-operated products are usually shipped uniformly by Amazon, that is, the FBA model. Third-party sellers can choose to use Amazon's delivery service (Fulfilled by Amazon) or handle the delivery of products by themselves (Fulfilled by Merchants).
For this situation, we usually recommend that sellers use erp tools to handle the delivery. Currently, erp systems in the market support Amazon sellers to use these two different delivery methods.
Taking 4Seller as an example, when using Amazon's delivery service, sellers only need to authorize their Amazon stores and warehouses to 4Seller. When using self-delivery service, in addition to authorizing the Amazon store, they also need to have their own logistics provider accounts.
4Seller supports the authorization of logistics providers such as USPS, UPS, DHL, and DPD, covering the main logistics channels in Europe and the United States to meet the needs of users in different regions of Europe and the United States. In addition, it also supports users to set logistics rules, automatically purchase shipping labels, and operate the store efficiently.
Product display: Amazon's self-operated products usually clearly display the label of "Amazon self-operated" or "Amazon-owned" on the product page. The product pages of third-party sellers generally do not display the label of "Amazon self-operated".
After-sales service: Amazon's self-operated products provide after-sales service by Amazon. The products of third-party sellers require consumers to rely on the after-sales service provided by third-party sellers.
V. How to become an Amazon third-party seller
Becoming an Amazon seller allows you to sell products on the Amazon platform and gain a broader customer base and sales opportunities. The following are some steps to help you start becoming an Amazon seller:
Register a seller account: First, visit the Amazon website, select the "Seller Central" and register a seller account. You need to provide necessary information, such as the business name, contact information, etc.
Choose a sales plan: Amazon offers two sales plans: the individual seller plan and the professional seller plan. The individual seller plan is free, but a certain fee needs to be paid for each sale; while the professional seller plan requires paying a monthly subscription fee but can enjoy more benefits and functions.
Prepare a product list: Prepare a list of products you want to sell and ensure that the list includes detailed product descriptions, prices, inventory quantities, and shipping fees. In addition, you also need to set product categories, images, and other information according to Amazon's standards.
Publish products: Log in to your Seller Central account, select "Add a new product", and then fill in the product information and upload images. After publishing the products, you can manage inventory, orders, and shipping and other related matters through the Seller Central.
Receive payments and arrange shipments: When a customer places an order and makes a payment, you need to prepare the products and arrange express or postal services.
It should be noted that to become an Amazon seller, you need to comply with the platform's policies and regulations and ensure the quality of the products sold and the service quality. At the same time, you may also need to bear certain operating costs, taxes, and other expenses. If you encounter problems during the registration, product publishing, or order processing, you can obtain support and assistance through Amazon's customer service channels.
VI. Conclusion
In summary, Amazon third-party sellers refer to independent sellers who register and sell products on the Amazon platform. By utilizing the sales tools and services of the Amazon platform, they can obtain advantages such as market size and traffic, flexible inventory management, low cost and risk, global sales opportunities, and data-driven decision-making.
As third-party sellers on the Amazon platform, they can leverage these advantages to achieve business growth, improve sales efficiency, and expand brand influence.
Amelia - 09 May,2025
Amazon remains one of the most promising online sales platforms globally in 2025. With over 300 million active users shopping on Amazon every month, individuals, small businesses, and established brands with retail experience are all leveraging this platform to expand their online sales channels.
For sellers based in Europe and North America, the simple registration process, mature logistics system, and high platform trust make entering Amazon easier than ever. Whether you're planning to start from your garage or hoping to digitalize your offline business, Amazon provides a clear and actionable path.
This article will provide you with a comprehensive beginner’s guide—from registering an account, selecting products, setting up logistics, to managing sales and improving conversion rates. We will also introduce key tools, such as 4Seller, to help you make data-driven decisions, avoid pitfalls, and get started more efficiently.
Step 1: Register Your Amazon Seller Account (Detailed Process)
Whether you're in the US, UK, Germany, or other European countries, the process of registering an Amazon seller account is generally the same. Below is the standard procedure for the US marketplace, with only slight differences in tax and bank information for other regions.
Information You Will Need to Prepare:
Before you begin the registration, make sure you have the following information ready:
A valid email address
Government-issued identification (passport or driver’s license)
A valid credit card (for platform fees)
Local bank account information (for receiving payments)
Tax identity information (individual or company EIN / VAT number)
Detailed Registration Steps:
Visit the Amazon Seller Registration page
https://sellercentral.amazon.com (for the US marketplace)
Click on "Sign up" to start the registration process
You can choose between an Individual account or a Professional account:
Individual Account: No monthly fee, but a $0.99 fee per item sold.
Professional Account: $39.99 per month, no per-item fees. This is ideal for sellers planning to sell more than 40 items per month.
Fill in basic information
This includes your name, email, country, and contact information. You will receive an email with a verification code to confirm your email address.
Verify your identity
Upload a scanned copy of your passport or driver’s license. Amazon will conduct a video or image verification to confirm your identity.
Enter bank and credit card information
This is used for receiving sales revenue and paying platform service fees. The bank account should match the registered country.
Submit tax information
US sellers need to fill out the W-9 form. UK/EU sellers need to provide VAT information or apply for an exemption. This process is done online and takes about 5 minutes to complete.
Wait for account approval (1–3 business days)
Amazon will notify you via email once your account is activated.
Tips:
Try to use the same name and address as on your bank account to reduce the chances of issues during verification.
You can initially choose a professional account trial (Amazon sometimes offers the first 30 days for free).
During the account review process, keep your phone and email available, as some users may be asked to verify their identity via video.
Step 2: How to Choose High-Selling Categories and Hot Products (2025 Key Industry Recommendations)
For local sellers, selecting the right category is more important than just chasing hot products. In 2025, consumers demand higher quality, faster delivery, and stronger brand perception, which presents an excellent opportunity for sellers with strong local fulfillment capabilities. Here are the top three categories on Amazon that continue to gain popularity, along with product selection suggestions:
1. Home & Kitchen
Market Trends:
The growing home economy ensures stable demand for home goods.
Home products that are aesthetic, practical, and reusable are especially popular among European and American consumers.
Popular Products Examples:
Foldable storage boxes, drawer organizers, multifunctional kitchen tools (such as vegetable slicers)
Scandinavian-style or minimalist decorative items
Advantages for Local Sellers:
Ability to partner with local suppliers for fast shipping (1-2 days delivery)
Better understanding of local home style preferences (e.g., American farmhouse style vs. modern minimalist)
2. Health & Fitness
Market Trends:
Rising health consciousness and home fitness trends are becoming the norm.
"Lifestyle" products are increasingly popular, especially portable, stylish, and socially engaging fitness tools.
Popular Products Examples:
Resistance bands, yoga mats, portable massage rollers
Nutritional tools (e.g., water bottles, measuring containers that don't involve food)
Advantages for Local Sellers:
Avoid compliance issues in international shipping (such as items with magnets or packaging with chemical ingredients)
Easier collaboration with local fitness influencers or micro-influencers for marketing
3. Pet Supplies
Market Trends:
The trend toward humanizing pets is evident, with pet owners willing to spend on their "pet family."
In 2025, per capita spending on pets is expected to grow by 6%, with dog and cat-related products having the highest share.
Popular Products Examples:
Pet toys, portable feeders, travel accessories
Pet beds, automatic water dispensers
Advantages for Local Sellers:
Ability to use FBA or local fulfillment to meet "urgent need" orders
Better understanding of local regulations (e.g., specific materials that meet safety standards)
Step 3: FBA vs FBM – Which Fulfillment Model is Right for You?
Choosing the right fulfillment method is one of the key decisions in Amazon operations. Amazon offers two main fulfillment options: FBA (Fulfillment by Amazon) and FBM (Fulfillment by Merchant). Each method has its own advantages and disadvantages, and is suitable for sellers with different scales, resources, and goals.
What is FBA?
FBA means you send your products to Amazon’s warehouses in advance, and Amazon takes care of storage, packaging, shipping, and customer service.
Advantages:
Enjoy Prime badge, which gives access to millions of Prime members, improving conversion rates
Amazon handles customer service and returns, saving time and effort
Easier to win the Buy Box
Disadvantages:
Higher storage fees and long-term storage fees
Products must comply with Amazon’s inventory requirements, making the process a bit more complex
Multiple fee structures, requiring you to calculate profits in advance
Suitable for:
Sellers with certain sales expectations
Beginners who want to save on labor and automate fulfillment
Brands selling small, lightweight, high-turnover products
What is FBM?
FBM means the seller fulfills the orders themselves or uses a third-party logistics company to handle the shipping process.
Advantages:
More control, allowing flexible order handling based on customer needs
No FBA storage costs in the beginning
More suitable for customized or large items (e.g., furniture)
Disadvantages:
No Prime badge, which may result in lower conversion rates
Seller is responsible for returns and customer service, increasing operational pressure
Slower shipping speed, which can affect account performance metrics
Suitable for:
Sellers with their own warehouse or local logistics resources
Sellers dealing with special packaging, customization, or large items
Startups looking to test the market and start with lower costs
Professional Advice: Beginners are advised to choose FBA first to quickly establish sales and ratings. If you have local warehousing or third-party logistics partnerships, consider trying FBM for higher-margin products. Using tools like 4Seller can help you track the profit performance and operational data of both FBA and FBM products, allowing you to switch or combine fulfillment strategies flexibly.
Helping tutorial: How to Automatically Fulfill Your Orders with Amazon FBA?
Helping tutorial: How to Automatically Fulfill Your Orders with Amazon FBM?
Step 4: Create High-Converting Product Pages (Listing Optimization Tips)
On Amazon, your product page (Listing) is your salesperson. Even if you choose a popular product, a poorly organized or unconvincing page will struggle to convert. Here are the key elements and practical tips for creating a professional, high-converting product page:
Product Title Recommended format
Brand + Core Keyword + Product Features + Use Case (within 200 characters)
Example (Home category): Minimal Nest Foldable Storage Box – Collapsible, Stackable Organizer for Closet or Bedroom – 3 Pack, Grey
Tips: Place the most important keywords within the first 50 characters to help with SEO Avoid keyword stuffing; unnatural phrasing can reduce click-through rates
Bullet Points
Each bullet point should answer a question like: What are the features? Why is it better? Who is it for?
Recommended structure:
Functional selling point (e.g., “【Durable Structure】Made of thickened PP material, can hold up to 20kg”)
User experience (e.g., “【Easy to Use】No tools required, folds/unfolds in 5 seconds”)
Use case (e.g., “【Versatile】Ideal for bedroom, bathroom, garage storage”)
Safety/Environmental/Quality certifications (e.g., “BPA-free, eco-friendly, CE certified”)
Local shipping advantages (e.g., “Fast delivery, shipped from US warehouse, arrives in 2 days”)
Product Images
Images are the first visual factor that influences conversion. It’s recommended to have 6–9 high-quality images:
Image suggestions:
Main image: Pure white background, no borders, no text
Image 2-5: Show product features and size comparisons
Image 6: Show lifestyle image in use
Image 7: Comparison image (showing advantages over similar products)
Image 8: Local shipping/packaging image (builds trust)
Tip: You can use Canva or Figma to design additional images; you can also analyze competitor images using tools like 4Seller for optimization ideas.
Helping tutorial: AI-Generated Listing Content via 4Seller × DeepSeek R1!
Product Description / A+ Content
For Brand Registered sellers, you can use the A+ Content module to add rich, branded content and usage instructions.
Description suggestions: Use simple, natural language, avoid jargon Highlight the product’s core value and brand ethos Include an FAQ-style section (beneficial for SEO and increasing trust)
Keyword Optimization (Search Terms)
When setting Search Terms in the backend:
Do not repeat words already in the title or bullet points
Use long-tail keywords (e.g., “portable storage for kids room”)
Limit to 250 bytes, avoid commas, repetition, and spelling errors
Bonus: Use 4Seller for intelligent optimization: 4Seller automatically identifies missing high-search keywords, analyzes competitor image styles and pricing, and provides insights into which A+ content layouts result in higher conversions.
Step 5: Master Core Amazon Metrics & Recommended Tools
Many new sellers think that once their products are listed, they can just “wait for sales,” but real growth comes from ongoing data monitoring and fine-tuning. Amazon provides a lot of backend data, and here we focus on the top 5 key performance indicators, along with practical tools, to help you systematically boost sales and profits.
1. Conversion Rate (Unit Session Percentage) Metric meaning: How many visitors actually make a purchase?
This is the core metric to assess whether your Listing is effective. Low conversion rates may indicate unappealing images, unclear titles, or a non-competitive price.
Target benchmarks:
New product phase: 10%–15%
Stable sales phase: 15%–25%
Tool recommendations:
4Seller Listing Diagnostics: Detect title, image, and keyword mismatches
Amazon A/B Testing (Manage Your Experiments): Test main image or title effectiveness
2. ACOS (Advertising Cost of Sales) Metric meaning: How much ad spend do you need to generate $1 in sales?
This is the key metric to evaluate whether your ads are profitable. If ACOS exceeds your profit margin, you need to adjust your keywords or bidding strategy.
Ideal value:
20%–35% (depending on category profit margins)
Tool recommendations:
Amazon Ads Backend + 4Seller Ad Tracking: Integrate organic + ad sales trends, discover inefficient keywords
Automatic vs. Manual Ads Data Comparison: Optimize budget allocation
3. Buy Box Share Metric meaning: What is the likelihood that your product will appear in the “Add to Cart” button?
This button affects over 90% of order attribution. If you don’t win the Buy Box, even if customers add your product to the cart, they might check out a competitor’s product.
Improvement strategies:
Use FBA for fulfillment
Maintain good order fulfillment and customer service records
Set reasonable pricing (not necessarily the lowest, but stable)
4. Reviews & Ratings Metric meaning: Social trust + search ranking impact
User reviews accelerate conversions. For new products, it’s recommended to actively gather 5–10 high-quality reviews using compliant methods.
Tool recommendations:
Amazon Early Reviewer Program / Vine Program (available on some sites)
4Seller Review Monitoring: Spot negative feedback keywords and optimize products or respond to users
5. Inventory Turnover Metric meaning: How fast are your products selling? Are you experiencing overstocking?
Inventory buildup leads to high FBA storage fees and can impact Listing ranking.
Ideal benchmarks:
Fast-moving items: 1–2 turnovers per month
Home/pet products: Inventory refresh every 2–3 months
Tool recommendations:
4Seller Inventory Alert System: Forecast stockout risks and optimize restocking pace
Helping tutorial: How to Enable Inventory Sync for TikTok Shop, Amazon and Shopify via 4Seller?
Amazon Inventory Performance Index (IPI): Official measure of inventory health
Step 6: Avoid Common New Seller Mistakes and Learn from Successful Sellers
When starting as an Amazon local seller, many people fall into “seemingly obvious” traps that can waste time and money. Here are the most common mistakes and practical advice from successful sellers for you to consider.
Common New Seller Mistakes
Listing dozens of products from the start Many new sellers hope to “win by volume,” only to find their resources spread thin and ad budgets diluted, making it hard to drive sales for any product. Advice: Focus on 1–3 core products in the beginning, prioritize gathering reviews and sales.
Ignoring Listing optimization and focusing only on ads If the product page is poorly written or the images are unattractive, boosting ad spend won’t help. It only leads to high ACOS and low conversions. Advice: Optimization of both ads and listings must go hand in hand; if clicks don’t convert, you’re burning through your budget.
Not monitoring inventory, leading to stockouts after a surge in sales Some new products suddenly gain volume, but sellers fail to restock in time, leading to stockouts → ranking drops → recovery becomes difficult. Advice: Use inventory alert tools or set minimum stock reminders to plan your restocking cycle at least 3 weeks in advance.
Trying to target the national market right away without starting locally Many local sellers aim for nationwide shipping in the beginning, neglecting the advantages of local delivery speed, review accumulation, and ad testing. Advice: Focus on precise delivery and ads within local states or major cities first, then expand nationally after accumulating ratings.
5 Operational Tips from Successful Local Sellers
“Product selection is more important than marketing” Let data guide your decisions, not gut feeling. Products with high click-through rates and low return rates are the best products.
“Listing optimization is always the starting point” Review your main images, keyword coverage, and descriptions every month. Competitors are changing, and so should you.
“Cash flow management is critical” Do not blindly purchase inventory. Clearly define your turnover cycle and inventory costs before each purchase.
“Reviews = social currency” Without reviews, conversion relies on luck. Gaining early positive reviews through compliant methods is more effective than price slashing.
“Tools are not luxury; they are your moat” The sooner you use professional tools like 4Seller, the sooner you can avoid guesswork in operations and let data drive your decisions.
Start with Local Advantages and Build Your Amazon Business with Systematic Thinking
Whether you’re transitioning from Etsy or eBay, or entering online sales for the first time, if you leverage your local advantages and use data-driven product selection and operations, you can stand out on a massive platform like Amazon.
4Seller will continue to provide comprehensive data support, product insights, ad optimization advice, and operational tools to help you transition from zero to one, from side hustle to brand.
Validated Customer Outcomes
Verified User Testimonial: “Connecting our Shopify store with Temu using 4Seller was incredibly straightforward. We migrated 400 + SKUs in less than 90 minutes, and the automated inventory sync reduced manual errors by 75%. Our sales on Temu have seen a remarkable increase since the integration!” —Amy Evangeline, Multichannel Retailer
For more detailed performance metrics and case studies, check verified customer reviews on Trustpilot. You can also visit the 4Seller Shopify App Store profile.
Irene - 08 May,2025
When running a store on Germany's major e-commerce platform OTTO, sellers must strictly adhere to the platform's return policy requirements. This is especially crucial for sellers shipping through DHL, as OTTO explicitly requires sellers to provide free return labels (Retourenlabel) for buyers. Failure to comply not only negatively impacts customer experience but can also result in fines, account score deductions, or even account suspension.
So, why is uploading return labels necessary? How can you efficiently generate and upload them in bulk? Here’s a professional and systematic summary for you.
Why OTTO Sellers Must Upload Return Labels for Returns?
Platform Requirement
OTTO explicitly requires sellers to provide free and convenient return services for consumers. This is a crucial standard to enhance buyer experience and maintain overall competitiveness on the platform.
Compliance with German/EU Law
Under the German Distance Selling Act (Fernabsatzgesetz), consumers have the right to return items within 14 days without providing a reason. Sellers must offer an easy return channel to comply with the law and avoid legal risks.
Improve Store Ratings and Conversion Rates
An efficient return process directly impacts your store’s ratings (Verkäuferbewertung). High ratings bring more exposure and traffic, while reducing complaints and negative reviews related to returns.
Avoid Potential Penalties
Failing to provide return labels may result in account score deductions, fines (starting from €50), or even suspension of cooperation with OTTO. This can severely impact normal business operations.
What are Consequences of Not Uploading Return Labels?
Account Score Deduction (Lower Verkäuferbewertung)
OTTO evaluates sellers based on service quality, including shipping speed and return convenience. Failing to provide return labels harms customer experience, leading to complaints or negative reviews, which lowers your store’s score. ➔ Low ratings affect product rankings, visibility, and may cause you to lose the "Best Seller" badge.
Fines (Vertragsstrafe)
OTTO may fine sellers who violate platform policies, such as not offering the required return service. The fine typically starts at €50 and can accumulate for repeated offenses.
Suspension of Seller Account (Suspendierung)
Repeated violations, like customer complaints about returns or OTTO’s inspections showing non-compliant return processes, can result in OTTO suspending or terminating your seller account. This includes:
Suspension of new product listings
Removal of existing products
Complete contract termination
Damaged brand image and customer loss
Legal Risks (Abmahnung / Klage)
In Germany, consumer rights are highly protected. If a seller fails to provide an easy return process, consumers can file complaints with external agencies (e.g., Verbraucherzentrale, law firms), leading to official warning letters (Abmahnung) or even lawsuits. This can result in:
Lawyer fees
Court litigation costs
Compensation for consumer losses
Customer Loss and Damaged Brand Image
Even without platform penalties, poor customer experience can lead to reduced repurchase rates and harm your brand image. OTTO buyers expect high service quality, and failing to provide a smooth return process can easily cause you to lose a significant number of long-term customers.
How to Efficiently Generate and Upload DHL Return Labels?
Method 1: Bulk Generation via DHL Geschäftskundenportal
Suitable for: Small to medium-sized sellers looking for an intuitive process.
Steps for Efficient Return Label Generation:
Log in to your DHL Geschäftskundenportal (Business Customer Portal).
In the main menu, select:
"Retouren / Rücksendeetiketten erstellen" (Generate Return Labels)
Choose "Massenauftrag hochladen" (Bulk Order Upload) (Some systems might refer to it as Massenverarbeitung)
Upload an Excel or CSV file containing the following details:
Buyer’s Name
Buyer’s Address (Street, Postal Code, City, Country)
Order Number (Optional but recommended)
Shipping Weight (OTTO usually defaults to the 0.5kg - 2kg range)
Email (Optional, if you want to notify the customer via email)
Click "Upload." The system will automatically process the data and generate the corresponding return labels.
Download the generated PDF files. (Usually, each label is a separate PDF or bundled into a ZIP file.)
Note:
Ensure the CSV file format is correctly structured, as incorrect formatting will result in upload failure.
The bulk upload limit is 10,000 orders per batch.
For large quantities (e.g., over 1,000 orders), processing might take a few minutes, so please be patient.
Method 2: Automatically Generate Return Labels via 4Seller ERP System
4Seller can use the official DHL API to automatically generate return labels at the time of order shipment, which are then automatically pushed to the OTTO backend, eliminating the need for manual intervention.
Suitable for: Large and medium-sized sellers with high daily shipping volumes.
Steps for Automatic Return Label Generation:
Step 1: Connect OTTO Shop with 4Seller
Here is the detailed helping tutorial you could follow to check.
If you are a new user, in the setup wizard template on the 4Seller homepage, you can choose to connect your platform store, and click the OTTO icon to enter the authorized OTTO store page.
On the store management page, you can authorize a store regardless of whether you have authorized a store before. Click Store Manage in Settings, and then click the OTTO icon to enter the page to authorize the OTTO store.
Enter the OTTO authorize page, fill in the custom name, click connect.
After clicking connect, you will turn to the OTTO log in page, fill in the OTTO account and password information to log in. (4Seller only supports OTTO main account to integrate)
After log in pls follow the below steps to complete the authorization：
Once authorized successfully, will show the tips as below:
Step 2: Connect DHL with 4Seller
Here is the detailed helping tutorial you could follow to check.
Click Settings-Order&Shipping-Shipping Carriers-Major Parcel Carriers, find the DHL icon and click add.
Fill in the information and click Connect
Step 3: Set up Return Label for OTTO Orders in 4Seller
Here is the detailed helping tutorial you could follow to check.
Open the Process Settings page and fill in the required information. After that, you can click confirm.
Once you have finished the setting, when you buy the OTTO label, it will automatically purchase the return label through the carriers you set and send back the return tracking No. to OTTO platform, click the order details can check the return tracking No.
Note: If do not set the OTTO return label setting first, it will show an error when buying OTTO order labels, then it will guide you to set it up!
Step 4: Fulfill OTTO Orders via DHL via 4Seller
Here is the detailed helping tutorial you could follow to check.
Any problems pls contact 4Seller Support team: support@4seller.com
Advantages:
Fully Automated Process
Prevents Missing or Incorrect Orders
Significantly Reduces Labor Costs
Method 3: Manually Upload on OTTO Partner Connect Backend Suitable for: Sellers with fewer orders or those in the early stages of operation.
Steps for Automatic Return Label Generation:
Log in to the OTTO Partner Connect backend.
Find the corresponding order.
Manually upload the return label PDF file.
Save and confirm.
Disadvantages: The process is cumbersome and prone to errors, making it unsuitable for large-scale operations.
What Should a Standard DHL Return Label Template Include?
A valid return label should include the following information:
Sender (Buyer) information
Recipient (Seller's return address) information
A unique Sendungsnummer (tracking number)
A clear barcode
Return operation instructions
The standard format is as follows:
In conclusion
Selling on the OTTO platform requires proper management of DHL return labels, not only for compliance but also as a crucial factor in enhancing customer satisfaction and reducing operational risks.
The return experience has become a key competitive advantage for e-commerce sellers in Europe to achieve long-term success. For sellers with high daily order volumes, it is recommended to adopt the 4Seller ERP system early to implement bulk automation, improving overall operational efficiency.
Validated Customer Outcomes
Verified User Testimonial: “Connecting our Shopify store with Temu using 4Seller was incredibly straightforward. We migrated 400 + SKUs in less than 90 minutes, and the automated inventory sync reduced manual errors by 75%. Our sales on Temu have seen a remarkable increase since the integration!” —Amy Evangeline, Multichannel Retailer
For more detailed performance metrics and case studies, check verified customer reviews on Trustpilot. You can also visit the 4Seller Shopify App Store profile.
Last but not least, follow our YouTube Channel and join our Facebook community today for more insightful eCommerce news and tips!
Irene - 29 Apr,2025
TikTok’s algorithm is a double-edged sword: it can catapult your content to millions or leave it buried in the abyss of “For You” page oblivion. But here’s the secret: you don’t need a fat ad budget to crack the code.
From viral audio clips to strategic duets, the platform rewards creators who master its trends and algorithms. Yet, one game-changing strategy often flies under the radar: partnering with the right influencers to amplify your reach. But how do you find them? Negotiate? Scale collaborations?
Enter 4Seller ERP’s One-Click Creator Invitation Extension—a tool designed to turn influencer outreach from a headache into a high-ROI strategy. Let’s dive into 12 proven tricks to skyrocket your TikTok views without paid ads, with a spotlight on how 4Seller can supercharge your creator partnerships.
How to Get More Views on TikTok Without Paying
1. Incorporate Relevant Hashtags
Hashtags are ubiquitous across social media platforms for categorizing, tagging, and discovering content—and TikTok is no exception. While their core function remains similar, TikTok hashtags also tap into trends and challenges, offering unique opportunities for visibility.
Strategic hashtag use helps more TikTok users discover your content and boosts your view count. Here are key tactics to identify the most effective hashtags:
Monitor Competitor Hashtags: Analyze which hashtags your competitors or niche leaders use to align with proven trends.
Leverage Hashtag Tools: Use platforms like TikTok Hashtags or third-party analytics tools to uncover trending and niche-specific options.
Utilize TikTok’s Autocomplete: Start typing a hashtag in your caption and let TikTok suggest popular or related variations.
Explore the “For You” Feed: Scour trending videos and challenges in your feed to spot emerging hashtags before they peak.
2. Develop Multi-Part Content Series
If a video performs exceptionally well, double down on strategic planning by creating multi-part content series. Expand on the winning formula to build anticipation and engagement.
TikTok’s Playlist feature now allows creators to group related videos into curated lists. This enables viewers to binge-watch your series in a single feed, enhancing retention and cross-promotion. For example:
Turn a “10-Minute Morning Routine” hit into a “7-Day Wellness Challenge” series.
Break down a complex topic (e.g., “Budgeting 101”) into bite-sized episodes like “Day 1: Tracking Expenses” and “Day 7: Saving Hacks.”
3. Incorporate Trending Audio Clips
Use popular songs, soundbites, or viral audio snippets in your videos. When users enjoy the audio, they can tap the spinning record icon in the bottom-right corner to explore more videos using the same sound—potentially directing traffic to your content.
While you don’t need to perform trending TikTok dances, integrating viral audio links your content to broader trends, maximizing discoverability. For example:
Ride the Wave of Viral Sounds: If a catchy soundbite (e.g., a comedic quote, movie line, or meme audio) is trending, weave it into your video organically.
Leverage Sound-Driven Engagement: Even non-dance creators can benefit—a cooking tutorial using a viral meme sound might attract users seeking humor and recipes.
4. Ride TikTok’s Viral Trends
Similarly, tapping into trending challenges, memes, or formats is a surefire way to gain attention. Trends span genres:
Dances/Challenges: TikTok’s staple (e.g., the “Renegade” dance).
Meme Formats: Reaction videos, relatable skits, or viral jokes (e.g., the Jennifer Lawrence “What do you mean?” meme).
Audio-Driven Content: Sound effects, voiceovers, or dialogue clips that users remix endlessly.
To stay ahead:
Immerse Yourself in the App: Spend time scrolling TikTok’s “For You” page to spot emerging trends organically.
Monitor Competitors and Brands: Analyze how peers or industry leaders adapt trends to their niche.
Set Weekly Check-Ins: Dedicate 15–30 minutes weekly to browse new sounds, effects, or challenges to keep your content fresh.
5. Know Your Target Audience
Who are you creating for? Understanding your ideal customers and the TikTok community you want to engage helps you craft content they genuinely want to see. When you align with their interests, they’re more likely to share your videos, boosting views organically.
Strategies to Define Your Audience:
Develop Audience Personas: Outline key demographics (age, location, interests), pain points, and content preferences. Use this to refine your account’s niche and tone.
Competitor Analysis: Study competitors’ content strategies, follower demographics, and top-performing posts (e.g., highest views, shares, or comments). Identify gaps or untapped angles in your niche.
Create Audience-Centric Content: Tailor videos to address your personas’ needs, humor, or aspirations. Use engagement metrics (e.g., saves, comments) to refine your approach iteratively.
6. Optimize Posting Times
Posting at the right moments increases the likelihood your audience sees your content. While general best practices exist, they vary by industry and audience behavior.
General Peak Times (Based on Aggregated Data):
Tuesdays: 2–6 PM
Wednesdays: 2–5 PM
Thursdays: 3–5 PM
How to Find Your Ideal Timing:
Review TikTok Analytics: Check your account’s “Follower Activity” tab to see when your audience is most active.
Test and Iterate: Experiment with posting at different times and track view velocity (e.g., how quickly videos gain traction in the first hour).
Align with Audience Habits: If your audience skews younger, prioritize evenings or weekends. For professionals, weekday afternoons might work better.
7. Cross-Promote Your Videos
Extend your reach by sharing TikTok content across other platforms. Strategies include:
Instagram Stories/Reels: Repurpose TikTok videos with a “Swipe Up” (if eligible) or “Link in Bio” call-to-action.
YouTube Shorts: Upload vertical videos with optimized titles/tags to capture YouTube’s short-form audience.
X (Formerly Twitter): Share TikTok links with concise captions and relevant hashtags (e.g., #TikTokMadeMeBuyIt).
Email/Newsletters: Embed TikTok videos in campaigns to drive traffic and showcase behind-the-scenes content.
8. Create Videos Based on Comments
If someone leaves a comment on your video and asks a question, you can respond either in the form of a text comment or by creating a new TikTok video in reply. The latter approach involves creating a link from the new video back to the original one. Those who are interested in finding out where the comment originated from will go watch the original video, thereby generating more views for you.
9. Duet/Stitch Popular Videos
Another way to create new TikTok videos is by dueting or stitching existing videos. Stitching involves playing a portion of an existing video and then seamlessly transitioning to your own recorded content. It's a great way to add extra context or commentary to someone else's video.
As illustrated in the example of a duet below, your video is placed side by side with an existing one. This is particularly suitable for responding to another video, such as a recipe video where OREO cookies are used as the main ingredient in an ice - cream sandwich.
Incorporating duet and stitch videos into your strategy can be an excellent way to boost your view counts — especially when you utilize videos from well - known creators.
10. Collaborate with Key Opinion Leaders (KOLs)
Speaking of well-known creators, partnering with them as part of an influencer marketing strategy is an effective way to expand your TikTok audience. When users see familiar faces—such as social media influencers, athletes, or celebrities—they are more likely to stay engaged, share your content, and follow your account.
Similarly, if you have influencers create content featuring your brand on their own channels, their followers may click through to your profile and start exploring some of your videos.
Now, how exactly can you identify the right creators to promote your brand?
Partnering with the right TikTok creators can amplify your reach without paid ads. To streamline this process, use tools like 4Seller ERP, which automates creator discovery and outreach. Here’s how its key features work:
Smart Creator Filtering After installing the 4Seller ERP plugin, dive into a data-driven creator database. Filter potential partners by:
Creator Type: Distinguish between individual creators (nano/micro-influencers) and agency-managed accounts (MCNs) to align with your campaign scale.
Video Performance Metrics: Prioritize creators with consistent high-view videos, viral potential (based on engagement-to-view ratios), and niche relevance.
Audience Demographics: Match creators whose followers align with your target market (e.g., age 18–24, gender, location) to ensure authenticity and conversion potential.
Batch Invitation & Quick-Reply Templates Save time with bulk outreach automation:
One-Click Invitations: Select multiple creators and send personalized collaboration requests in seconds, eliminating repetitive manual work.
Customizable Templates: Pre-set reply templates for common scenarios (e.g., product gifting, affiliate terms) and adapt them with dynamic fields (e.g., {CreatorName}, {CampaignDeadline}) for a professional touch.
Here are the helping tutorial you could follow to check.
By combining targeted filtering with efficient communication, 4Seller ERP helps you scale creator partnerships while maintaining control over quality and brand alignment.
11. Participate in TikTok Challenges
There are various types of TikTok challenges, but they mainly fall into two categories: branded challenges and community challenges. Branded challenges are centered around your products or services; they are challenges created by your brand to engage your audience. Community challenges, on the other hand, are initiated by creators and users.
Try to launch a unique branded challenge that invites your audience to participate and see how much impact you can generate. Alternatively, keep an eye out for community challenges that are relevant to your brand or products.
12. Maintain Consistency
Account weight (or authority) is best built on the premise of consistent updates and the creation of a large volume of content. TikTok recommends posting 1–4 times a day. If you want to maintain momentum and truly grow your account, share content as frequently as possible while keeping a steady rhythm. Creating a social media content calendar can be extremely helpful, as it allows you to plan your content in advance.
In conclusion
TikTok’s algorithm doesn’t care about your brand’s size—it cares about engagement, relevance, and momentum. By leveraging the 12 strategies outlined above (from hashtag hacks to duet magic), you’re already ahead of the curve. But here’s the kicker: none of these tactics work in a vacuum.
To truly scale, you need a network of creators who amplify your content, a system to streamline partnerships, and a data-driven approach to ensure every collaboration hits the mark. That’s where 4Seller ERP’s One-Click Creator Invitation Plugin shines.
No more manual outreach. Batch-invite influencers with personalized templates.
No more guesswork. Filter creators by niche, engagement rates, and audience demographics.
No more wasted time. Turn hours of outreach into seconds with automation.
Whether you’re a solo creator, a DTC brand, or an agency, 4Seller ERP is your secret weapon to unlock TikTok’s organic reach without breaking the bank.
Validated Customer Outcomes
Verified User Testimonial: “Connecting our Shopify store with Temu using 4Seller was incredibly straightforward. We migrated 400 + SKUs in less than 90 minutes, and the automated inventory sync reduced manual errors by 75%. Our sales on Temu have seen a remarkable increase since the integration!” —Amy Evangeline, Multichannel Retailer
For more in - depth performance metrics and additional case studies, explore verified customer reviews on Trustpilot or visit the 4Seller Shopify App Store profile.
Final Words
Integrating Shopify with Temu using 4Seller not only broadens your customer reach but also significantly boosts your profitability. If you’re on the lookout for a reliable multichannel selling solution to propel your e - commerce journey, give 4Seller a try. It’s 100% free for all sellers, and our team is always available to assist you with any queries. Follow our YouTube Channel and join our Facebook community for the latest e-commerce insights and tips.
👉 Ready to turn influencer partnerships into a view-boosting machine?
Click here to install 4Seller ERP's extension now and start scaling your TikTok game—one strategic collaboration at a time.
Your audience is waiting. Don’t keep them scrolling. 🚀
Irene - 28 Apr,2025
In the ever-evolving world of TikTok creator marketing, brands are constantly seeking innovative ways to collaborate with influencers and maximize their return on investment. Amidst the sea of creators, each with their unique strengths and niches, the challenge lies not only in finding the right partners but also in evaluating their true potential to drive meaningful engagement and conversions. Enter 4Seller ERP – the revolutionary one-click creator screening plugin designed to empower brands with data-driven insights, streamline their creator discovery process, and unlock unprecedented growth opportunities.
In this article, we’ll delve into the most popular TikTok collaboration models, explore strategies for finding top-tier creators, and reveal how 4Seller ERP can be your ultimate ally in navigating the creator economy landscape.
What is the Popular Collaboration Models in TikTok Creator Marketing?
1. Content Marketing Collaboration with Creators
Inviting creators to engage in short-video content marketing collaborations is the most common approach. Brand merchants can identify suitable creators based on their product categories and specific needs.
There are numerous creative formats to explore, such as skits, lifestyle vlogs, product reviews, talent showcases, and unboxing/try-on sessions.
2. Hashtag Challenges & Creator Collaboration
On TikTok, 80% of users enjoy participating in challenges! These challenges are characterized by their low entry barriers, high replicability, catchy music, and strong viral potential, making them highly effective at sparking trends.
The mainstream strategy involves brand merchants selecting KOLs (Key Opinion Leaders) aligned with their brand identity as the initial challengers, then leveraging mid-tier and micro-influencers to amplify the campaign. This approach utilizes the creators' influence to attract a wider audience to join the challenge.
3. Ad Placement & Creator Collaboration
On TikTok, brands can not only harness creators' organic reach but also supplement it with paid advertising.
The most prevalent collaboration method involves integrating creators with In-feed ads, which appear as users scroll through their "For You" feeds. This approach offers significant exposure and drives effective traffic and conversion benefits.
4. TikTok Creator Live Streaming for Product Sales
Compared to short-video content marketing, live streaming by creators offers enhanced interactivity, a stronger focus on stimulating consumer purchases, and a better way to gauge audience demand.
The key to successful TikTok creator marketing lies in finding creators who align with your target market. Brands need to collaborate with creators to devise creative strategies that not only pique their audience's interest in your brand and products but also foster brand loyalty and strengthen fan engagement.
How to Find TikTok Creators Who Can Bring Sales?
The process of finding creators is somewhat similar to finding customers, but creators differ from customers in key ways. While customers purchase products based on interest or need, creators prioritize whether a product aligns with their video style and resonates with their audience. They also consider the product's quality, as they must maintain their reputation and protect their fan base. So, specifically, through which channels can we locate them?
1. Social Media Platforms
Sellers can search for creators on platforms like YouTube, Twitter, Facebook (though note that direct creator outreach on Facebook may be limited compared to others), Instagram, etc., by entering product-related keywords. Review their profiles to gather information. If you can't find their contact details on these platforms, conduct a broader web search using their names.
2. Purchasing Creator Information from Peers
Sellers can utilize third-party software available in the market to purchase creator information from competitors or peers within the industry.
3. Industry Referrals
Every profession has its own circles where information is shared and resources are exchanged. The creator community is no exception. Once you establish stable cooperative relationships with some creators, you can ask them to recommend familiar creator friends. Similarly, you can introduce other sellers to creators, fostering a mutually beneficial and supportive environment.
4. Sending In-Platform Messages
Sending in-platform messages is a fundamental yet delicate approach. Care must be taken to avoid violating platform policies, which could result in warnings, account restrictions, or even suspension. The key is to engage in natural, user-focused communication, gradually nurturing interest and rapport. When the creator shows genuine interest and affinity for your product, a collaboration becomes more likely.
5. Searching via Google or Blogs
Use blog search engines like Blog Search Engine.org or directly search keywords on Google to find relevant creators or their content.
6. Waiting for Creators to Approach You
Well-known brands like Anker provide collaboration channels on their self-built websites for creators. They leave information such as name, address, email, follower count, blog links, social media profiles, product descriptions, and preferred contact methods for collaboration inquiries. However, this approach typically requires sellers to have a strong brand presence.
When seeking creators, sellers should also be mindful of several considerations:
Selecting Suitable Creators for Product Promotion: It's a common pitfall to judge collaboration potential solely based on a creator's follower count. Instead, prioritize creators whose content and audience align with your product. This alignment often yields better promotional results.
Clarifying Product Promotion Objectives: Define clear goals for your creator collaborations, such as driving traffic to your website, enhancing brand awareness, or reaching specific consumer demographics. Having these objectives in mind will guide your efforts effectively.
Identifying Target Consumer Groups: Understanding your target audience is crucial for successful creator marketing. This knowledge ensures that your collaborations resonate with the right people and achieve your desired outcomes.
Finding creators is the first step in launching a creator marketing campaign. However, with the rapid growth of social media and the internet in recent years, the creator landscape has become increasingly diverse, with varying levels of quality. Many creators may have inflated follower counts that don't accurately reflect their true influence, often resorting to artificial means to boost numbers. Choosing the wrong creator or conveying inaccurate messages can harm your brand. Therefore, thorough research and due diligence are essential when selecting creators for your campaigns.
How to Evaluate TikTok Creator Quality?
To achieve the best results in creator marketing, it's crucial to select creators who are the most suitable for your products and brand from a vast pool of options. So, how exactly can we evaluate the quality of a creator?
1. Influence
When assessing a creator, the first metric many people look at is follower count. Based on this, creators can be categorized into three levels: micro, macro, and mega.
Micro-influencers (1,000 - 100,000 followers): Although their follower count may not be as high, they typically have high engagement rates and a loyal, trusting fan base. They often specialize in a specific niche, resulting in a higher return on investment (ROI). They are also more willing to invest time in interacting with their followers. Micro-influencers are relatively easy to find, and many offer product reviews free of charge.
Macro-influencers (100,000 - 1,000,000 followers): They have a large reach but generally lower engagement rates. They prioritize content quality and often charge higher fees. Collaborating with macro-influencers can be more challenging, and it usually involves a cost.
Mega-influencers (over 1,000,000 followers): These creators have an enormous following and generate significant traffic.
2. Sponsorship Status
If you frequently watch YouTube videos, you may have noticed creators disclosing sponsorships at the beginning, end, or in the description, stating, "This video is sponsored by xxx brand." This is in compliance with the Federal Trade Commission (FTC) regulations in the United States, which require creators to disclose any paid promotions to avoid misleading the audience.
The choice between sponsored and non-sponsored creators depends on your marketing objectives or content type. If your goal is to generate short-term brand exposure through simple product placements, sponsored creators might be suitable. You can discuss specific requirements with them in advance. However, if you aim to obtain a creator's endorsement to validate product functionality, especially for reviews, non-sponsored creators are preferable. They typically only require a free sample, which they may even return. They may also earn through affiliate marketing without additional fees, allowing them to present the product authentically without being influenced by the brand.
3. Relevance of Published Content
It's essential to review a creator's past product reviews, competitor collaborations, and channel consistency to determine if their content aligns with your product positioning. Thematic relevance directly impacts content conversion rates.
4. Audience Engagement
A large follower count doesn't necessarily mean genuine likability or trust. Some creators may purchase fake followers, so audience engagement is a better indicator of a creator's influence.
Three common metrics used in YouTube marketing to evaluate video performance can also be applied to assess a creator's audience engagement:
Average views per 100 followers: For instance, if a creator has 100 followers and an average of 20 views per video, the engagement rate is 20%. Generally, mega-influencers may have around 10%, macro-influencers 20%-30%, and micro-influencers over 30%, sometimes even exceeding 100%. A higher percentage indicates greater video popularity. However, this metric alone doesn't guarantee authenticity, as views can also be artificially inflated. Therefore, sellers can also focus on:
Likes per 100 views
Comments per 100 views
These two metrics best reflect video quality, content value, and audience affection for the creator. Building genuine interaction takes time, and comment fraud is costly.
5. Audience Reception to Creator's Recommendations
The authenticity and authority of a creator's statements can significantly influence fans' purchasing decisions. To gauge this, read the comments under their videos to see if there are more endorsements or criticisms. If your brand is well-known and receives numerous collaboration inquiries from creators, ensure they provide relevant data and past collaboration cases for your review, using the criteria mentioned above.
6. Utilizing Official Third-Party Applications - 4Seller ERP (One-Click Creator Screening Plugin)
By installing the 4Seller ERP plugin, you can filter creators suitable for your business growth based on creator type, video performance, and audience demographics.
How to Use 4Seller ERP to Screen Creators？
Here is the detailed helping tutorial you could follow to check.
1. Creator Type Screening
Individual vs. Agency Accounts
Individual Accounts: Ideal for small to medium-sized brands, especially in niche verticals (e.g., beauty, 3C accessories) due to high fan loyalty and content specialization. For example, a home decor brand achieved a 30% month-over-month GMV growth by collaborating with individual home decor bloggers with 50,000-200,000 followers and an engagement rate of ≥8%.
Agency Accounts: Suitable for promotional campaigns during major sales events or new product launches due to their strong resource integration capabilities and multi-domain creator reach. For instance, a 3C brand collaborated with an MCN agency, selecting its top 10 digital product influencers based on GMV, resulting in over $1 million in first-day sales for a new product.
Sample Conditions:
Niche Alignment: Choose creators with >80% audience match in the relevant vertical (e.g., a maternal and child brand selects creators in the maternal and child niche).
Historical Collaboration Data: Exclude creators without Amazon sales history and prioritize those with a conversion rate of ≥15%.
2. Video Performance Screening
Key Metrics:
Views: Screen for an average of ≥100,000 views in the last 30 days (with >30% of videos being viral).
Engagement Rate: ≥4% (likes, comments, shares), indicating strong audience participation.
Conversion Rate: CTR (click-through rate) >8%, CR (conversion rate) >15% (benchmark for the apparel category).
Dynamic Commission Strategy:
Increase commission by 3% for creators with CTR <5%; allocate an additional budget of 500forthosewithCTR>102.05 million in sales by selecting high-engagement creators.
3. Audience Demographics Screening
Basic Attributes:
Age: Align with product positioning. For instance, a beauty brand selects creators with ≥70% female followers aged 18-35.
Gender: Prioritize accounts with ≥85% female followers for maternal and child products.
Location: For cross-border brands, select creators with a high percentage of followers from target markets (e.g., ≥60% North American followers for the US market).
Behavioral Tags:
Active Hours: Optimize release times based on audience activity peaks. For example, a clothing brand discovered that its audience is most active between 8-10 PM and requested creators to post during this window.
Spending Preferences: Use historical sales data to identify creators with followers who prefer high-ticket items. For instance, a 3C brand selects creators with ≥40% of followers having purchased products priced at $50+.
Industry-Specific Screening Examples
1. Beauty Brands
Screening Conditions:
Creator Type: Individual beauty bloggers with 100,000-500,000 followers.
Video Performance: ≥200,000 average views in the last 30 days, ≥6% engagement rate.
Audience Demographics: ≥85% female, ≥70% aged 18-35, ≥50% with a history of purchasing beauty products.
Results: A domestic beauty brand achieved a 45% month-over-month increase in video-driven GMV by collaborating with creators meeting these criteria.
2. Home Decor Brands
Screening Conditions:
Creator Type: Home decor vertical agency accounts with top 20 GMV-generating influencers.
Video Performance: Single video with ≥500,000 views, CTR ≥10%.
Audience Demographics: ≥60% aged 25-40, ≥40% homemakers/renovators.
Results: A home decor brand sold over 2,000 mattresses in its initial launch by collaborating with high-conversion creators.
3.3C Brands
Screening Conditions:
Creator Type: Tech vertical individual accounts with 200,000-1,000,000 followers.
Video Performance: ≥300,000 average views in the last 30 days, ≥15% of comments mentioning keywords like "tech-savvy" or "cost-effective."
Audience Demographics: ≥70% male, ≥60% aged 18-30, ≥55% with a history of purchasing 3C products.
Results: An earphone brand achieved over $100,000 in GMV in its first month by collaborating with high-engagement creators.
In conlusion
In the fast-paced world of TikTok creator marketing, the key to success lies in precision, authenticity, and scalability. By leveraging the most popular collaboration models—from content marketing and hashtag challenges to live streaming and ad placements—brands can create impactful campaigns that resonate with their target audiences. However, the true game-changer is 4Seller ERP – the one-click creator screening plugin that transforms the way brands discover, evaluate, and collaborate with influencers.
With its advanced analytics, audience demographics filtering, and dynamic commission optimization, 4Seller ERP ensures that brands partner with creators who not only align with their product positioning but also deliver measurable ROI. Whether you’re a beauty brand seeking niche influencers, a 3C brand targeting tech enthusiasts, or a home decor brand aiming for homemakers, 4Seller ERP’s industry-specific screening criteria empower you to make data-backed decisions.
In an era where creator quality often outweighs follower count, 4Seller ERP stands as the ultimate guardian of brand reputation and marketing efficiency. By harnessing its power, brands can navigate the creator economy with confidence, turning collaborations into conversions and influencers into long-term brand advocates.
Ready to elevate your TikTok creator marketing strategy? Install 4Seller ERP today and unlock a world of high-quality, high-performing creators tailored to your business needs. Your next big campaign starts here!
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