10 Tips for New Sellers to Increase Sales on TikTok for 2024

By Karen28 Apr,2024

TikTok is a thriving business that continues to gain more users each day. Despite starting out as an entertainment platform, it has become capable of generating substantial revenue with thousands of orders on a daily or monthly basis. To increase sales, it's vital to adopt effective marketing strategies. Here are 10 highly detailed ways to increase your sales on your TikTok Shop:

1. Plan ahead and prepare

To ensure a successful holiday season, you must start planning early. From now on, you have ample time to develop and execute marketing campaigns, optimize your website, and stock up on inventory. Starting early can help you stay ahead in the competition and establish a strong presence in the minds of your target audience before the holiday peak.

2. Optimize the user experience

Optimize the website: for a seamless shopping experience

A user-friendly and well-optimized website is crucial for increasing e-commerce sales. Ensure that your website is visually appealing, loads fast, and has mobile responsiveness. Simplify navigation and checkout processes to minimize friction and maximize conversion rates. Additionally, optimize product pages with detailed descriptions, high-quality images, and customer reviews to enhance consumer confidence.

Optimize mobile shopping

Mobile shopping continues to be popular, particularly during the holiday season. Ensure that your e-commerce website is fully optimized for mobile devices, providing a seamless and intuitive shopping experience. Then use TikTok to drive user growth and increase sales. One way to achieve this is through shoppable video ads, which are videos that allow users to seamlessly navigate from the "recommended for you" page to checkout.

3. Implement personalized recommendations

Use the power of personalization to enhance the shopping experience and drive sales. Utilize data and analytics to recommend products based on customers' behaviors and purchase history. A good way to do this is to advertise on TikTok. Personalized product recommendations can significantly improve conversion rates by showcasing related products and encouraging upsells or cross-sells.

4. Create irresistible offers and promotions

Develop eye-catching offers and promotions that resonate with your target audience. Consider limited-time discounts, bundle deals, free shipping, or exclusive holiday-themed products. Communicate these promotions through your marketing channels (including TikTok, email communications, and your website) to create a sense of urgency and excitement among shoppers.

5. Utilize TikTok advertising

Digital advertising is a powerful tool for driving targeted traffic and increasing e-commerce sales, and sellers can allocate part of their budget to TikTok to reach a wider audience.

Functions of using TikTok ads

1) Use automated placement* dynamic optimization to potentially reduce cost per conversion while increasing conversion rates.

2) Utilize audience interests, viewing behaviors, and creator interactions to place relevant ads that suit your industry and target.

3) Push to users actively searching for products.

4) Implement retargeting campaigns: offer special discounts or incentives to lure them back and convert.

5) Measure impact:

You can measure the effectiveness of your TikTok marketing using tools that provide insights on content performance. This allows you to optimize and increase conversion rates to achieve your e-commerce sales goals.

You can track visitor behavior, segment audiences, retarget previous visitors, and find new customers.

You can also track the return on advertising spend, track conversions, evaluate the effectiveness of digital advertising, and evaluate ad performance data analytics.

Steps for creating an advertisement using TikTok

1. Register or log in to your TikTok Ads Manager and select an advertising objective.

2. Set your own advertising budget and target audience.

3. Choose your video, add text, and call-to-action.

4. Submit your advertisement and get ready to capture your audience's attention.

6. Unleash your creativity on TikTok

TikTok presents a significant opportunity for e-commerce businesses to attract new audiences through creative content. A great way is to create captivating short-form video content that showcases your products in a unique way.

Utilize customizable video template library

The platform offers over 100 customizable, ready-to-use template libraries, using creative tools such as video editing and video templates to create high-quality videos. Customize your content with the TikTok video editor to produce genuine native content. Add music, text, creative effects, transitions, and more to create content that looks, feels, and sounds like TikTok videos.

Leverage popular tags and trends

For sellers hoping to increase TikTok sales, consistently posting content that includes popular tags, audio, emojis, and trends is one of the easiest ways to ensure your video reaches a wider audience. It will appeal to Gen Z, 65% of whom say they go online primarily for entertainment. Incorporating social media marketing to entertain your audience is a simple way to increase interest, clicks, and ultimately sales.

7. Increase Organic Followers and Video Views

Use TikTok ads

This is the fastest way to attract a large number of views and followers. Advertising is suitable for large-scale brand promotion activities or attracting traffic to websites or other sales channels.

Interact with potential customers

Don't wait for customers to come to you. Sales on TikTok require actively seeking out customers and following them or leaving comments on their videos, to help them quickly notice you and visit your page.

Develop potential customers

Based on the previous step, develop potential customers on TikTok, collect their contact information, and use it to:

- Build an email list for product releases or early sales.

- Share product samples or discount codes and re-target users who participate in your marketing campaign.

- Encourage subscription or account registration.

8. Collaborate with TikTok Creators

Collaborating with TikTok influencers is an effective strategy for businesses to attract their target audience. Influencers are creators on TikTok who are trusted by their followers, with almost half of Gen Z making purchases based on their recommendations. Given the lack of trust in traditional advertising, connecting with the right influencers can help businesses reach and engage with their target audience. This can increase sales and build brand awareness.

If you want to increase the sales of your TikTok store through this method but don't know how to quickly and in bulk connect with TikTok influencers, here is a useful tool recommended for you - 4Seller. With it, you can easily collaborate with influencers and improve your sales.

4Seller offers a Creator batch invitation function using an Extension tool that can save filtering templates, send bulk messages and invitations, add notes and groups, and simplify the invitation process. It also includes commission rate editing and sample features for an easier experience.

Step 1: Download the Extension

To use 4Seller's inviting TikTok creator function, you must first download 4Seller's E-Commerce Assistant extension. Click this link to download the extension.

Step 2: Filter Creators

Click Batch message or Batch invite, if you have not logged in to your 4Seller account, you will be prompted to log in to your 4Seller account first. Click Log in in the prompt box to log in to your 4Seller account.

After logging in to your 4Seller account, return to the Find creators page and click Batch message or Batch invite again. The invitation interface of creators will pop up.

Step 3: Filter Templates

Save the Filter Template
Quick Filtering

Step 4: Send Messages in Batches

Click Batch message to send messages to creators in batches.

Step 5: Send Invitations in Batches

After saving the invitation template, click Batch invite on the Creators page, then select the invitation template, and click Batch invite again to use the template to batch invite creators.

Step 6: Quickly Send Message

Step 7: Add Creator Group

Step 8: Add Creator note

9. Choose the right product category