How to Use TikTok Shop to Sell Your Products on Amazon?

TikTok has become incredibly popular because of  its global success in recent years. If you are looking for a way to increase the visibility of your online store outside of Amazon, we suggest using TikTok, allowing you to reach a wider audience with its captivating interactive short videos and target specific demographics.

In this article, we will show you how to create original content on TikTok to drive Amazon store sales.

 


What Is TikTok Shop?



TikTok is a social media platform primarily used for creating and sharing short videos. With over 1 billion active users worldwide, TikTok is quickly becoming one of the most popular social media platforms. Users can create and share videos of themselves dancing, singing, doing comedy, and more. 


TikTok has also launched an e-commerce feature called TikTok Shop. This feature allows sellers to create stores within the app itself. Products sold through TikTok Shop can be linked to their website or any other preferred URL on the internet.

 


Why Is TikTok Shop The Best Way?


	
TikTok Downloads

TikTok was the most downloaded app in the App Store in the second quarter of 2022 with over 60 million downloads. TikTok users typically open the app 8 to 19 times a day. The average amount of time spent on TikTok per user per month is 23.6 hours.

TikTok quarterly downloads 2017 to 2023 (mm)



                                                                                                  Source:Sensor Tower
 

TikTok is a rapidly growing social media platform that is currently developing marketing tools to allow for more interactive user engagement. With a wide range of services and resources available, its advertising formats are particularly impressive. TikTok fosters creativity of all types, offering users the freedom to create content that appeals to a wide range of audience interests.

 


	
TikTok Age Demographics


The majority of individuals using TikTok are below the age of 30, while the most considerable group falls within the 20-29 age range. TikTok is the favorite social network of 11.1% of female internet users aged 16 to 24.

 

TikTok worldwide age demographics 2023 (%)



                                                                                                                               Source: App Ape

 

 
Shopping Options of TikTok Shop



TikTok Shop offers 3 convenient shopping options for customers:


	
Live streaming

During live broadcasts, content creators can showcase products on screen. This allows customers to easily click and explore the products being featured in real time.

 


	
Shoppable videos


Content creators can seamlessly integrate products into their feed videos. This user-friendly approach enables customers to click on the products within the video and easily make purchases.

 


	
Product displays


Once your shop is set up, customers can access it directly from your profile. This allows them to browse and purchase products from your brand or creator account at their convenience.

 


How to Use TikTok Shop to Boost Amazon Sales?

 

There are over 30,000 search results for "TikTok" on Amazon, and 48% of Amazon Prime members use the app every week. If your brand hasn't yet used TikTok to attract traffic to your Amazon detail pages, you may want to try the following steps:

 

Step 1: Create an account for your brand

With TikTok Shop, users can browse catalogs, explore featured collections, and make purchases without leaving the app. If you're afraid of creating videos for your brand due to budget constraints, this app is perfect for you. We recommend sharing demos and educating users about your product.

 



Step 2: Optimize your TikTok store product list

It is important for Amazon sellers to optimize their product listings on TikTok Shop in order to increase sales. This can be done by creating concise and engaging product descriptions, using high-quality visuals, incorporating relevant keywords for searchability, and taking advantage of the trend of TikTok users purchasing products. By doing so, sellers can attract new customers and encourage conversions. Amazon sellers can also link back to their Amazon Store.





Step 3: Run TikTok ad campaigns

TikTok ads allow you to target potential shoppers who are already interested in your niche market at the top of the funnel. If you want to interact with and connect with more audiences, TikTok ads are a more direct communication method, targeting potential clients based on keyword and demographic data. Pro tip: make sure to track your campaign results. TikTok has its own reporting tool, but you should still use Amazon tracking, set attribution windows to reflect your TikTok activity.

 

Step 4: Partner with TikTok influencers

Gen Z consumers are twice as likely to purchase based on an influencer's recommendation. Over half of Gen Z uses TikTok, so working with influential people to advertise your product is a natural fit. Pro tip: use Google, influencer platforms that support TikTok, and TikTok itself to find high-engagement influencers who can promote your products on Amazon and generate potential customers.



 


 

How to Sync Amazon Listings to TikTok Shop?

After mentioning the steps above, you want to use TikTok Shop to sell your products on Amazon. The tool of importing listings, syncing listings, and managing listings is in need. Here I suggest a useful multi-channel ERP, 4Seller. It can help you do all the things above efficiently.

 

Using 4Seller to Sync Amazon Listings to TikTok shop:

Enter the Amazon product migration page through the Amazon product quick migration portal under Listings. Click Amazon To Tiktok to enter Amazon's Published page. Products listed under "Active, Inactive and Remove" section can be moved to TikTok shops by either “Import to shops” or "Copy by Shop" in 4Seller.





	
Import to shops:


1. Click “Active” button, you will see the list of products to be moved.

2. Check the blank grid to select the items you want to move.

3. Click “Import to shops” button in the action bar or “import to shops” in the action column of the list.

 



 

4. Check the store you want to move, and you can customize whether to synchronize the SKU mapping relations in the original store.

5. Click the “import” button.

 



 

6. Click "View the generated draft” to view the products that have been moved, and the corresponding drafts have been generated in the TikTok draft list.

 



 

7. Click “Edit” in the action column of the list. you can match the product category and variant attributes of the moved goods (the information such as variant and picture will be brought in automatically); After matching, you will enter the editing page to add other unfilled fields.

 



 

8. Add or delete the product information you want to change under “Product info”, “Photo & Video”, “Specifics”, “Description”, “Pricing”, "Shipping” section.

 



 

9. Click “Save & Publish” to publish to TikTok store and complete the update.

 


	
Copy by Shop:



1. Click “Copy by shop” button.

 



2. In the "Copy from" column, select the commodities that need to be moved in bulk according to the three types of "Active, Inactive and Removed".

3. In the "Copy to" column, select the target store platform and store name; Choose “Copy” or “Skip” to decide whether to skip the product (including deleted product in this shop) which has already been copied to the target shop or not.

 





4. Click "Import" .

5. Add or delete the product information you want to change, the same steps as "Import to shops".

 



 


 

Conclusion

TikTok is a great platform to experiment with different marketing strategies to drive sales and increase brand awareness. You can come up with engaging and entertaining ways to see what works effectively for your brand and shoppers.