How to Find Trending TikTok Influencers for My Brand?

In the ever-evolving world of TikTok creator marketing, brands are constantly seeking innovative ways to collaborate with influencers and maximize their return on investment. Amidst the sea of creators, each with their unique strengths and niches, the challenge lies not only in finding the right partners but also in evaluating their true potential to drive meaningful engagement and conversions. Enter 4Seller ERP – the revolutionary one-click creator screening plugin designed to empower brands with data-driven insights, streamline their creator discovery process, and unlock unprecedented growth opportunities.



In this article, we’ll delve into the most popular TikTok collaboration models, explore strategies for finding top-tier creators, and reveal how 4Seller ERP can be your ultimate ally in navigating the creator economy landscape.

What is the Popular Collaboration Models in TikTok Creator Marketing?

1. Content Marketing Collaboration with Creators

Inviting creators to engage in short-video content marketing collaborations is the most common approach. Brand merchants can identify suitable creators based on their product categories and specific needs.



There are numerous creative formats to explore, such as skits, lifestyle vlogs, product reviews, talent showcases, and unboxing/try-on sessions.

2. Hashtag Challenges & Creator Collaboration

On TikTok, 80% of users enjoy participating in challenges! These challenges are characterized by their low entry barriers, high replicability, catchy music, and strong viral potential, making them highly effective at sparking trends.



The mainstream strategy involves brand merchants selecting KOLs (Key Opinion Leaders) aligned with their brand identity as the initial challengers, then leveraging mid-tier and micro-influencers to amplify the campaign. This approach utilizes the creators' influence to attract a wider audience to join the challenge.

3. Ad Placement & Creator Collaboration

On TikTok, brands can not only harness creators' organic reach but also supplement it with paid advertising.



The most prevalent collaboration method involves integrating creators with In-feed ads, which appear as users scroll through their "For You" feeds. This approach offers significant exposure and drives effective traffic and conversion benefits.

4. TikTok Creator Live Streaming for Product Sales

Compared to short-video content marketing, live streaming by creators offers enhanced interactivity, a stronger focus on stimulating consumer purchases, and a better way to gauge audience demand.



The key to successful TikTok creator marketing lies in finding creators who align with your target market. Brands need to collaborate with creators to devise creative strategies that not only pique their audience's interest in your brand and products but also foster brand loyalty and strengthen fan engagement.


How to Find TikTok Creators Who Can Bring Sales?

The process of finding creators is somewhat similar to finding customers, but creators differ from customers in key ways. While customers purchase products based on interest or need, creators prioritize whether a product aligns with their video style and resonates with their audience. They also consider the product's quality, as they must maintain their reputation and protect their fan base. So, specifically, through which channels can we locate them?

1. Social Media Platforms

Sellers can search for creators on platforms like YouTube, Twitter, Facebook (though note that direct creator outreach on Facebook may be limited compared to others), Instagram, etc., by entering product-related keywords. Review their profiles to gather information. If you can't find their contact details on these platforms, conduct a broader web search using their names.

2. Purchasing Creator Information from Peers

Sellers can utilize third-party software available in the market to purchase creator information from competitors or peers within the industry.

3. Industry Referrals

Every profession has its own circles where information is shared and resources are exchanged. The creator community is no exception. Once you establish stable cooperative relationships with some creators, you can ask them to recommend familiar creator friends. Similarly, you can introduce other sellers to creators, fostering a mutually beneficial and supportive environment.

4. Sending In-Platform Messages

Sending in-platform messages is a fundamental yet delicate approach. Care must be taken to avoid violating platform policies, which could result in warnings, account restrictions, or even suspension. The key is to engage in natural, user-focused communication, gradually nurturing interest and rapport. When the creator shows genuine interest and affinity for your product, a collaboration becomes more likely.

5. Searching via Google or Blogs

Use blog search engines like Blog Search Engine.org or directly search keywords on Google to find relevant creators or their content.

6. Waiting for Creators to Approach You

Well-known brands like Anker provide collaboration channels on their self-built websites for creators. They leave information such as name, address, email, follower count, blog links, social media profiles, product descriptions, and preferred contact methods for collaboration inquiries. However, this approach typically requires sellers to have a strong brand presence.

When seeking creators, sellers should also be mindful of several considerations:


	

	
Selecting Suitable Creators for Product Promotion: It's a common pitfall to judge collaboration potential solely based on a creator's follower count. Instead, prioritize creators whose content and audience align with your product. This alignment often yields better promotional results.
	
	

	
Clarifying Product Promotion Objectives: Define clear goals for your creator collaborations, such as driving traffic to your website, enhancing brand awareness, or reaching specific consumer demographics. Having these objectives in mind will guide your efforts effectively.
	
	

	
Identifying Target Consumer Groups: Understanding your target audience is crucial for successful creator marketing. This knowledge ensures that your collaborations resonate with the right people and achieve your desired outcomes.
	


Finding creators is the first step in launching a creator marketing campaign. However, with the rapid growth of social media and the internet in recent years, the creator landscape has become increasingly diverse, with varying levels of quality. Many creators may have inflated follower counts that don't accurately reflect their true influence, often resorting to artificial means to boost numbers. Choosing the wrong creator or conveying inaccurate messages can harm your brand. Therefore, thorough research and due diligence are essential when selecting creators for your campaigns.


How to Evaluate TikTok Creator Quality?

To achieve the best results in creator marketing, it's crucial to select creators who are the most suitable for your products and brand from a vast pool of options. So, how exactly can we evaluate the quality of a creator?

1. Influence

When assessing a creator, the first metric many people look at is follower count. Based on this, creators can be categorized into three levels: micro, macro, and mega.


	
Micro-influencers (1,000 - 100,000 followers): Although their follower count may not be as high, they typically have high engagement rates and a loyal, trusting fan base. They often specialize in a specific niche, resulting in a higher return on investment (ROI). They are also more willing to invest time in interacting with their followers. Micro-influencers are relatively easy to find, and many offer product reviews free of charge.
	
Macro-influencers (100,000 - 1,000,000 followers): They have a large reach but generally lower engagement rates. They prioritize content quality and often charge higher fees. Collaborating with macro-influencers can be more challenging, and it usually involves a cost.
	
Mega-influencers (over 1,000,000 followers): These creators have an enormous following and generate significant traffic.


2. Sponsorship Status

If you frequently watch YouTube videos, you may have noticed creators disclosing sponsorships at the beginning, end, or in the description, stating, "This video is sponsored by xxx brand." This is in compliance with the Federal Trade Commission (FTC) regulations in the United States, which require creators to disclose any paid promotions to avoid misleading the audience.

The choice between sponsored and non-sponsored creators depends on your marketing objectives or content type. If your goal is to generate short-term brand exposure through simple product placements, sponsored creators might be suitable. You can discuss specific requirements with them in advance. However, if you aim to obtain a creator's endorsement to validate product functionality, especially for reviews, non-sponsored creators are preferable. They typically only require a free sample, which they may even return. They may also earn through affiliate marketing without additional fees, allowing them to present the product authentically without being influenced by the brand.

3. Relevance of Published Content

It's essential to review a creator's past product reviews, competitor collaborations, and channel consistency to determine if their content aligns with your product positioning. Thematic relevance directly impacts content conversion rates.

4. Audience Engagement

A large follower count doesn't necessarily mean genuine likability or trust. Some creators may purchase fake followers, so audience engagement is a better indicator of a creator's influence.

Three common metrics used in YouTube marketing to evaluate video performance can also be applied to assess a creator's audience engagement:


	
Average views per 100 followers: For instance, if a creator has 100 followers and an average of 20 views per video, the engagement rate is 20%. Generally, mega-influencers may have around 10%, macro-influencers 20%-30%, and micro-influencers over 30%, sometimes even exceeding 100%. A higher percentage indicates greater video popularity. However, this metric alone doesn't guarantee authenticity, as views can also be artificially inflated. Therefore, sellers can also focus on:

	

		
Likes per 100 views
		
Comments per 100 views

		These two metrics best reflect video quality, content value, and audience affection for the creator. Building genuine interaction takes time, and comment fraud is costly.
	
	


5. Audience Reception to Creator's Recommendations

The authenticity and authority of a creator's statements can significantly influence fans' purchasing decisions. To gauge this, read the comments under their videos to see if there are more endorsements or criticisms. If your brand is well-known and receives numerous collaboration inquiries from creators, ensure they provide relevant data and past collaboration cases for your review, using the criteria mentioned above.

6. Utilizing Official Third-Party Applications - 4Seller ERP (One-Click Creator Screening Plugin)

By installing the 4Seller ERP plugin, you can filter creators suitable for your business growth based on creator type, video performance, and audience demographics.


How to Use 4Seller ERP to Screen Creators？





Here is the detailed helping tutorial you could follow to check.
1. Creator Type Screening


	
Individual vs. Agency Accounts

	

		
Individual Accounts: Ideal for small to medium-sized brands, especially in niche verticals (e.g., beauty, 3C accessories) due to high fan loyalty and content specialization. For example, a home decor brand achieved a 30% month-over-month GMV growth by collaborating with individual home decor bloggers with 50,000-200,000 followers and an engagement rate of ≥8%.
		
Agency Accounts: Suitable for promotional campaigns during major sales events or new product launches due to their strong resource integration capabilities and multi-domain creator reach. For instance, a 3C brand collaborated with an MCN agency, selecting its top 10 digital product influencers based on GMV, resulting in over $1 million in first-day sales for a new product.
	
	
	
Sample Conditions:
	

		
Niche Alignment: Choose creators with >80% audience match in the relevant vertical (e.g., a maternal and child brand selects creators in the maternal and child niche).
		
Historical Collaboration Data: Exclude creators without Amazon sales history and prioritize those with a conversion rate of ≥15%.
	
	

2. Video Performance Screening


	
Key Metrics:

	

		
Views: Screen for an average of ≥100,000 views in the last 30 days (with >30% of videos being viral).
		
Engagement Rate: ≥4% (likes, comments, shares), indicating strong audience participation.
		
Conversion Rate: CTR (click-through rate) >8%, CR (conversion rate) >15% (benchmark for the apparel category).
	
	
	
Dynamic Commission Strategy:
	

		
Increase commission by 3% for creators with CTR <5%; allocate an additional budget of 500forthosewithCTR>102.05 million in sales by selecting high-engagement creators.
	
	

3. Audience Demographics Screening


	
Basic Attributes:

	

		
Age: Align with product positioning. For instance, a beauty brand selects creators with ≥70% female followers aged 18-35.
		
Gender: Prioritize accounts with ≥85% female followers for maternal and child products.
		
Location: For cross-border brands, select creators with a high percentage of followers from target markets (e.g., ≥60% North American followers for the US market).
	
	
	
Behavioral Tags:
	

		
Active Hours: Optimize release times based on audience activity peaks. For example, a clothing brand discovered that its audience is most active between 8-10 PM and requested creators to post during this window.
		
Spending Preferences: Use historical sales data to identify creators with followers who prefer high-ticket items. For instance, a 3C brand selects creators with ≥40% of followers having purchased products priced at $50+.
	
	



Industry-Specific Screening Examples

1. Beauty Brands


	
Screening Conditions:

	

		
Creator Type: Individual beauty bloggers with 100,000-500,000 followers.
		
Video Performance: ≥200,000 average views in the last 30 days, ≥6% engagement rate.
		
Audience Demographics: ≥85% female, ≥70% aged 18-35, ≥50% with a history of purchasing beauty products.
	
	
	
Results: A domestic beauty brand achieved a 45% month-over-month increase in video-driven GMV by collaborating with creators meeting these criteria.


2. Home Decor Brands


	
Screening Conditions:

	

		
Creator Type: Home decor vertical agency accounts with top 20 GMV-generating influencers.
		
Video Performance: Single video with ≥500,000 views, CTR ≥10%.
		
Audience Demographics: ≥60% aged 25-40, ≥40% homemakers/renovators.
	
	
	
Results: A home decor brand sold over 2,000 mattresses in its initial launch by collaborating with high-conversion creators.


3.3C Brands


	
Screening Conditions:

	

		
Creator Type: Tech vertical individual accounts with 200,000-1,000,000 followers.
		
Video Performance: ≥300,000 average views in the last 30 days, ≥15% of comments mentioning keywords like "tech-savvy" or "cost-effective."
		
Audience Demographics: ≥70% male, ≥60% aged 18-30, ≥55% with a history of purchasing 3C products.
	
	
	
Results: An earphone brand achieved over $100,000 in GMV in its first month by collaborating with high-engagement creators.



In conlusion

In the fast-paced world of TikTok creator marketing, the key to success lies in precision, authenticity, and scalability. By leveraging the most popular collaboration models—from content marketing and hashtag challenges to live streaming and ad placements—brands can create impactful campaigns that resonate with their target audiences. However, the true game-changer is 4Seller ERP – the one-click creator screening plugin that transforms the way brands discover, evaluate, and collaborate with influencers.

With its advanced analytics, audience demographics filtering, and dynamic commission optimization, 4Seller ERP ensures that brands partner with creators who not only align with their product positioning but also deliver measurable ROI. Whether you’re a beauty brand seeking niche influencers, a 3C brand targeting tech enthusiasts, or a home decor brand aiming for homemakers, 4Seller ERP’s industry-specific screening criteria empower you to make data-backed decisions.

In an era where creator quality often outweighs follower count, 4Seller ERP stands as the ultimate guardian of brand reputation and marketing efficiency. By harnessing its power, brands can navigate the creator economy with confidence, turning collaborations into conversions and influencers into long-term brand advocates.

Ready to elevate your TikTok creator marketing strategy? Install 4Seller ERP today and unlock a world of high-quality, high-performing creators tailored to your business needs. Your next big campaign starts here!