How to make money on TikTok: 15 strategies to use (Newest Update)

TikTok has remained a vastly popular social media platform since its inception, capitalizing on its early fame as people gravitated toward its light, short-form content. This surge in popularity means TikTok is ripe with revenue opportunities, something that your TikTok marketing strategy should definitely capitalize on.

From the #TikTokMadeMeBuyIt trend to devoted subcultures like #BookTok, brands are finding creative and authentic ways to position and sell their products or services directly to TikTok audiences. You can achieve the same success by creating engaging and helpful short videos that resonate with your audience’s interests, and with the help of 4Seller ERP, you can further optimize your TikTok earnings.

But where do you begin? In this article, we break down the top 14 strategies for how to make money on TikTok, updated to include changes to the creator fund announced in November 2023, ensuring you stay ahead with the latest tips and tricks to maximize your earnings with 4Seller ERP.

 

Table of Contents


	
Join the TikTok Creativity Program/ Creator Fund
	
Run TikTok ads
	
Collect tips or donations
	
Collaborate with a creator
	
Try affiliate marketing
	
Grow and sell TikTok accounts
	
Publish sponsored posts
	
Sell your products and merchandise
	
Set up a TikTok shop
	
Offer exclusive content on TikTok
	
Provide virtual gifts
	
Host live events or workshops
	
Offer personalized shoutouts
	
Sell digital products




1. Join the TikTok Creativity Program/ Creator Fund

Since 2020 TikTok has offered its most popular creators a program to monetize content. In November 2023 TikTok announced some changes to how this works, depending on where you are located in the world. TikTok are shutting down the Creator Fund for users in the US, UK, Germany and France and replacing it with the Creativity Program starting December 16th.

TikTok says the new fund will enable creators in these countries to make more money for video uploads over a minute. To join, users must have at least 10,000 followers and 100,000 views in the last 30 days. Earnings will also be based on views and other TikTok engagement metrics.

Are you a creator in Italy and Spain? Users in these countries can still monetize their profiles through the TikTok Creator Fund. Creators need to hit some prerequisites to join the program and begin receiving money from the platform. Creator Fund members earn money based on the number of engagements they get on their content.



2. Run TikTok ads

About 67% of 18-19 year olds and 56% of 20-29 year olds are on TikTok. This makes TikTok marketing a strong advertising choice for brands wanting to market their products to Gen Z. TikTok ads come with simple, powerful tools to help you advertise to millions of users. Ad formats vary by region, but all let you personalize your targeting by age, location, interest and other factors. You can select one or a few formats that work best for your brand.

The most popular types of TikTok ads include:

In-feed video: Appear on the For You Page of TikTok users who meet your targeting parameters.

Brand takeover: This lets your ad expand to the width of the whole screen for a few seconds. Then it becomes an in-feed video ad.

Hashtag challenges: Create appealing challenges that encourage user-generated content. These challenges appear in the Discovery section on TikTok. This option is only available to managed brands that work in collaboration with TikTok sales representatives.

There are several more types of TikTok ads you can experiment with, but note that some are only available to certain types of accounts.



3. Collect tips or donations

TikTok has introduced a tipping feature that allows select creators to earn money from tips and donations. Fans can use this feature to show gratitude to the creators they love.

Video gifts let viewers send creators virtual gifts and coins. Some creators can collect gifts during a live stream. Gifts can be redeemed for Diamonds—TikTok’s digital currency.

When you save up enough Diamonds, you can trade them for real cash.



Creators can also use tipping platforms to earn money. Tipeee, Ko-fi and Buy Me a Coffee can be connected to your TikTok account to function as a tip jar.



4. Collaborate with a creator

To generate revenue on TikTok, leveraging existing popular creators is undoubtedly a strategic shortcut. These creators on TikTok boast a vast fan base and highly engaged communities, and collaborating with them can swiftly elevate the visibility and influence of a brand or product. However, establishing contact with these popular creators and reaching a collaboration agreement is not an easy task. This is where 4Seller plays a pivotal role. 4Seller is a professional platform that facilitates efficient connection with influencers. Whether it involves identifying suitable creators, negotiating collaboration details, or managing the collaboration process, 4Seller offers comprehensive support, smoothing the path for TikTok marketing endeavors and thereby more effectively achieving profitability objectives.



Creator Filter with One-click: Effortless Segmentation for Targeted Engagement



At 4Seller ERP, we understand that every brand has unique requirements when it comes to selecting the right creators. That's why we've developed a sophisticated filtering system that allows you to narrow down your search based on three key criteria: creator category, video type, and fan volume.


	
Creator Category: Whether you're in the fashion, tech, food, or lifestyle industries, our platform categorizes creators based on their niche expertise, ensuring you only engage with those who align with your brand's values and audience.
	
Video Type: We know that not all videos are created equal. That's why we analyze creators' video types and styles, helping you identify those who excel in producing the kind of content that resonates with your target audience.
	
Fan Volume: Quantity meets quality with 4Seller ERP. Our fan volume analysis goes beyond mere numbers, evaluating factors such as engagement rates, audience demographics, and brand loyalty to ensure you're partnering with creators who have a truly engaged and relevant audience.
	
Elevating Video Production: Quality Content, Guaranteed Views.


Once you've found the perfect creators, it's time to take your collaboration to the next level. With 4Seller ERP, you can invite these creators to produce high-quality videos that showcase your products and services in the best possible light.



Our platform supports seamless communication between you and your creators, ensuring a smooth and efficient production process. From concept development to final edits, you'll have complete control over the creative direction of your videos, ensuring they align perfectly with your brand's vision and messaging.



Batch IM Chat to Contact Creators: Streamlined and Efficient Communication

4Seller Platform proudly launches an efficient feature - batch sending invitation messages to influencers! Leveraging our meticulously designed preset templates, you can effortlessly customize personalized invitations and reach numerous popular creators with a single click. This not only significantly saves your time and energy, but also ensures that each invitation is professional and engaging. Whether you're seeking creative collaborations, product promotions, or brand collaborations, 4Seller can help you connect precisely.





Establishment of Creator Database: Seamless Categorization for Targeted Engagement

With 4Seller ERP, you can now effortlessly create a customized influencer database, enabling you to segment and organize influencers into distinct groups based on their types or specialties. This refined categorization allows for swift and targeted outreach in future engagements, fostering a more professional and efficient workflow. By leveraging this feature, you can streamline your communication processes, ensuring that you connect with the right influencers at the right time, thereby enhancing your overall marketing strategy and outcomes.





Built-in Message Template Component: One-click Efficient and Professional Responses

Our system is equipped with a meticulously designed built-in message template component, aimed at enabling users to swiftly and efficiently respond to customer inquiries with minimal effort. The one-click functionality eliminates cumbersome manual input processes, allowing you to handle various communication scenarios effortlessly.

These message templates have been optimized and refined by a professional team, featuring concise and clear language, as well as precise and to-the-point content, ensuring that every response effectively conveys information while showcasing your professional expertise and service quality. Whether it's answering questions, providing advice, or handling complaints, you can handle them with ease, earning the trust and satisfaction of your customers.

With this component, you can easily manage and access multiple templates, quickly selecting the most suitable response method according to different situations. This not only significantly boosts work efficiency but also ensures consistency and professionalism in your replies, infusing robust momentum into your business development.



And with the confidence that comes from partnering with creators who have a proven track record of delivering engaging and effective content, you can rest assured that your videos will generate the views and engagement needed to drive sales and grow your brand.

5. Try affiliate marketing

Through affiliate marketing programs, creators and other businesses can promote and sell another company’s products or services for a commission.

To be a successful affiliate marketer, you need to generate sales online. Focus on promoting products that best align with your target audience. Create engaging videos that present affiliate products, showcasing the value and why you recommend purchasing them. Try promoting brands you like and trust, sharing affiliate links or codes to track purchases influenced by your account.

If you’re an in-house marketer, create an affiliate marketing program with clear guidelines and instructions on how to participate. Invite TikTokers who align with your brand values and target audience to participate. Encourage affiliates to promote the products or services that best align with your goals and shared audience. And most importantly, implement a tracking system so you can monitor affiliate performance and commission payments.

 

6. Grow and sell TikTok accounts

Organically growing a TikTok account could take months. However, you can buy an established account to get an instant boost of followers.

To successfully make money selling TikTok accounts, creators should focus on niche topics that can be sustained by the buyer. This will make it easier for the buyer to continue posting similar content and maintain follower engagement.

Brands considering buying an established account should perform due diligence. An account with a lot of followers but low engagement may not provide the return you’re looking for. Also, ensure the account serves an audience you target and the content aligns with your brand and goals.

 

7. Publish sponsored posts

For smaller activations, brands can sponsor posts that live directly on creators’ profiles. Similar to creator collaborations, these campaigns allow brands to pay content creators to promote their products in organic posts. Sponsor single posts or create a series. If it starts trending, you can boost the post to expand its reach even further.

 

8. Sell your products and merchandise

Merchandise, merchandise, merchandise. This tried-and-true strategy applies to TikTok as well. Turn original artwork, quotes or your brand’s logo into merch and promote it on TikTok. Feature your existing products in tutorials or showcase your product alongside a trend.

 

9. Set up a TikTok shop

TikTok partnered with Shopify to launch the TikTok Shopping feature. Brands and creators can become official TikTok merchants and sell directly in the app.

By creating a TikTok Shop, you can showcase products on in-feed videos, lives and product showcase tabs. If eligible for this feature, you can signup to become a seller in the TikTok Seller Center, where you can manage inventory, orders, creator partnerships, promotions and more. However, the seller center is only available in select regions.



10. Offer exclusive content on TikTok

TikTok just launched a new monetization feature in June of 2023 called TikTok Series. This new feature is a way to create exclusive content that lives behind a paywall.

Interested creators can apply to get access to this new feature, but there are other criteria they need to meet as well:


	
Creators must be 18+
	
Their account must be at least 30 days old
	
They must have at least 10,000 followers
	
They must have posted 3+ public videos in the last 30 days
	
They must have at least 1,000 views in the last 30 days


Creators who have less than 10,000 followers may still be eligible if they can provide a link to premium content they’ve successfully sold on other platforms.

Your Series can include up to 80 videos total, each up to 20 minutes long. This can be a great way to provide valuable educational content to your audience for a one-time fee. You can set the price for each TikTok Series you create, with payment options ranging from $0.99 to $189.99.

 

11. Provide virtual gifts

Another monetization feature is virtual gifts on your videos. People who really enjoy your content can send you virtual gifts as a token of their appreciation—which can then be converted into actual money.

Turn on the gift option to have a small gift box icon appear next to the comment box. Users interested in leaving a gift can tap it to visit this interface:

​​​​​​​

Coin packages can be bought in the following increments:


	
20 coins: $0.29
	
65 coins: $0.99
	
330 coins: $4.99
	
660 coins: $9.99
	
1,321 coins: $19.99
	
3,303 coins: $49.99
	
6,607 coins: $99.99
	
16,500 coins: $249.99


These coins can then be used to buy and send virtual gifts to a user’s favorite creators, with gifts ranging from 5 to 3,000 coins. Turn on virtual gifts to offer this option to your viewers.



12. Host live events or workshops

TikTok Live is another great way to make money. Similar to virtual video gifts, users can also send live gifts. The little gift box icon will appear at the bottom of a live video for users to tap and buy different gifts. The ranges on these are even bigger, with some being just a single coin and others going up to 10s of thousands of coins.

Several TikTok creators have shared how live streaming can be used to make money. One creator makes between $20-$300 every time they go live and another brought in $34,000 within a single month—just from live streaming.

Make sure your live videos are entertaining and valuable so that users keep wanting to tune in. The more consistent viewers you get, the more likely they are to stick around and send you virtual gifts.

 

13. Offer personalized shoutouts

If you have a large following, TikTokers who want to grow their accounts may be willing to pay for personalized shoutouts. Pick a price point and sell shoutouts as yet another way to make money. Your price may be a bit of trial and error. If you’re getting no bites, you may want to lower it. But on the other hand, if you’re getting a ton of interest, you might be able to increase your price.

You can then shout these people out during a live video or during a feed video. You might even choose to offer two different price points (with feed videos costing more) so that users can choose where they’d like to be shouted out.

 

14. Sell digital products

Finally, consider selling digital products. You can create a shop with TikTok and link to your digital products from there, making it easy to make a sale. Promote your products within your videos and include your shop’s URL in your profile so users can easily find it.



In conclusion

To conclude, as TikTok continues to thrive as a dominant social media platform, the opportunities for revenue generation are boundless. By embracing the latest trends, engaging your audience with authentic and valuable content, and leveraging the power of 4Seller ERP, you can unlock a new dimension of success on TikTok.

Stay informed with our top 15 strategies, adapted to reflect the most recent updates to the creator fund, and watch your TikTok earnings grow. With 4Seller ERP at your side, you're not just riding the wave of TikTok's popularity—you're actively shaping your financial future through smart, strategic marketing. Embrace the platform's potential, and let 4Seller ERP be your secret weapon for TikTok success.