TikTok Shop Personal Account vs Business Account: How to Choose (2024)

When you start using TikTok, you have to choose between a personal account (a creator account) and a business account. The two accounts have different features and functions. 

Read on to understand the differences and choose the right one for you.



What is a personal account?

Personal account is chosen by most of the TikTok users. It will be a nice try to average people, content creators, and most public figures.


The accessibility of using a personal account


	
Look through others' contents ang interact with others
	
Create your own contents and let others appreciate
	
Use more music and sounds on TikTok
	
Change you account as a private account

 




	
Qualify for monetization features such as video gifts, subscriptions, or series
	
Be eligible for TikTok Creator Marketplace and Creator Rewards Program


What is a business account?

Business account is a public profile. It allows brands and businesses to use TikTok marketing tools to set up useful marketing strategies. In this way, it is a nice try to be a business account.

 



 

The features of a business account


	
Access TikTok for Business or advanced business tools to learn more information about business promotion and marketing.
	
Use Web Business Suite available to access additional features
	
Use additional feature to look for and download the data you want: Analytics





	
Utilize additional function to promote your contents: Workspace
	
Have additional feature to develop your account’s creativity: Activity & Support
	
Add email address on TikTok profile
	
Exclusive access to pre-cleared sounds in Commercial Music Library
	
Access Business Creative Hub to find out the useful tips on content strategy.



Similarities and differences between TikTok personal and business accounts

 




How to choose the right TikTok account?

It is crucial to consider your targets and goals when you decide to choose the type of TikTok account. You have to figure out where TikTok fits in the way because every industry has different ways to develop. 



TikTok personal account would be your nice choice:


	
Your main target is to promote your brand, build your community and create content to benefit your audience.
	
You want to make content just for entertainment and fun or try to manage a self account.
	
You want to promote your content, you have a low budget. 

TikTok business account would be your suitable decision:


	
You want to use TikTok to increase your sales and improve your selling skills.
	
You want to develop the identity and awareness for your target audience.
	
You regard TikTok as a commercial media. 
	
You want the detailed data of the viewers for promoting your advertisements.




 

Final Word

Using a TikTok business account can help you create a successful marketing plan. 

Hopefully, through this article, you can understand the characteristics of TikTok commercial accounts and Tiktok personal accounts, and decide which one is right for you.