Ultimate Guide to Find Winning Products on TikTok 2024(7 Tips)

TikTok Shop is a powerful social e-commerce platform that allows users to buy products directly after watching videos without leaving the app. TikTok Shop sellers can sell their own products and creators can also sell products, acting as affiliates. Whether you are planning to sell on TikTok but have yet to decide which product to sell, or you've already been launching a business on this platform, knowing which product is trending and how to find winning products is still fundamental. 


This blog article will explore the ultimate methods to find winning products to sell on TikTok Shop and unlock the potential for business success.

1. Explore trending products from TikTok's Search page 
The Search results page is useful for seeing large-scale trends on TikTok. TikTok has an algorithm that pushes the most viewed products to the top, tracks user activity, and recommends relevant videos. Therefore, just hit on the Search icon and input a product type in the search bar, then you will see the top trending hashtags, sounds and popular videos featured on this page, where you can gain valuable insights into the latest product trends. Pay attention to the engagement levels and comments on these videos to gauge audience interest.

2. Follow channels of KOLs, KOCs, and influencers
KOLs, KOCs, and influencers play a crucial role in shaping product trends on TikTok. Brands and businesses will collaborate with them to promote their products that have the potential to go viral. Keeping track of them assists sellers in learning about the industry and products in high demand. And follow those in your niche or industry and observe the products they feature in their videos, which may become hot trending products in sales season.



3. Utilize dedicated product research tools
Several third party apps/softwares/websites can provide valuable insights into product trends. Check TikTok Bestsellers page from 4Seller ERP to find Bestseller Rank, Revenue Rank, Surging Sales Rank based on different product categories. 



    4Seller offers daily/weekly/monthly data on sales volume, sales chain, revenue, commission rate, total sales volume, and total revenue, allowing you to identify products that are gaining traction on the platform. Analyzing these metrics can help you make informed decisions about potential winning products. 



    Moreover, 4Seller allows sellers to monitor their competitors in TikTok, comparing the current price, original price, discount, total sales, rating, review and more, which enables sellers to optimize their products to gain more customers and increase sales.

4. Find top products on other e-commerce platforms
Utilize search engines and similar e-commerce sites such as Amazon, eBay, Walmart, Shein, Temu, and so on. Many customers use these e-commerce sites to purchase, so check into these platforms to learn what current users seek. Products with the most purchases and searches usually appear first. Sellers can research to learn about the hot trending products in that category. 

Take Amazon as an example, you can find Best Sellers in your niche or industry.


At this time, you can go to the Amazon product details page and install the 4Seller extension to scrape the product to your TikTok Shop store. 4Seller Product Scraper extension is available in Chrome and Edge browsers and supports to copy all the product information on Amazon, eBay, Walmart, Shein, and Temu to TikTok Shop.


5. Monitor viral TikTok Challenges
TikTok challenges have a significant impact on product trends. Keep an eye on viral challenges that can involve products related to your target market. These challenges often lead to increased demand and exposure for specific items. By participating or leveraging these challenges, you can identify winning products that align with the current TikTok trends.

6. Engage with TikTok users
Active engagement with the TikTok community can provide valuable feedback and insights. Leave comments on popular videos, engage in discussions, and follow relevant accounts. By interacting with the TikTok community, you can gain a deeper understanding of their preferences and discover potential winning products that resonate with them.

7. Stay updated with emerging trends
TikTok is constantly evolving, with new trends emerging regularly. Stay updated with the latest trends by exploring the For You Page and following relevant hashtags. By keeping a pulse on emerging trends, you can identify untapped product opportunities and gain a competitive edge in the market.





Final Word

Discovering the secrets to identifying trending products on TikTok is vital in boosting sales and supports sellers a lot in doing other TikTok Marketing activities. By leveraging TikTok's Search page, following influencers, utilizing product research tools, finding top products on other e-commerce platforms, monitoring viral challenges, engaging with users, and staying updated with emerging trends, you can uncover potential winning products that have the potential to propel your business to new heights on TikTok. 



Don't miss out on this opportunity to revolutionize your sales!