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With the advancement of technology, online shopping has become a rapidly developing shopping mode. The large-scale operation of many e-commerce platforms also reflects the continuous increase in the number of sellers. Here is a report show the global ecommerce sales growth.
However, how can the traditional inventory management model meet the growing demand for orders? Therefore, each platform has also launched inventory management functions, which can provide real-time inventory data, help sellers keep track of inventory levels at any time, prevent inventory shortages or overstocking, and can also automatically input inventory data, reducing human errors.
As of 2023, there are more than 26 million e-commerce sites worldwide, and it is predicted that this number will continue to grow in the future as the economy of independent and private traffic develops. Data obtained from the Internet shows that as of 2023, Woocommerce is the world's leading e-commerce platform with a 39% market share. Woo Themes and Squarespace's online stores ranked second and third, respectively, while Shopify ranked fourth with a market share of nearly 11%.
Source Statista
Shopify, as the world's leading e-commerce platform, can be used for inventory management. It offers a range of built-in features that allow you to track, manage, and optimize your inventory effectively. Here’s a detailed overview of how Shopify can be used for inventory management.
In 2020, the Shopify platform facilitated a total transaction volume of up to 119.58 billion US dollars. As of June 2021, its total gross merchandise volume (GMV) had reached 79.5 billion US dollars, an increase of 12.1 billion US dollars compared to the previous year. This data not only demonstrates the strong growth momentum of Shopify but also reflects that its GMV is continuously climbing at an astonishing rate.
1.What is Shopify?
Shopify is a global leading e-commerce platform, featuring functions such as product management, order processing, multi-platform sales, inventory management, etc., with rich functions and numerous applications.
The inventory function of Shopify is very useful, It can centralize your inventory, automatically synchronize inventory data, provide real-time data to help inventory optimization, and support multi-platform sales to improve your inventory efficiency online and offline.
Next, I'll focus on using Shopify's inventory benefits, how to add inventory to shopify, how to use inventory reports to optimize your inventory, and how to manage inventory via third-party software.
2. Key Inventory Management Features in Shopify
2.1 Inventory Trackin
Product and Variant Tracking: Shopify allows you to track inventory for each product and its variants (e.g., different sizes, colors). You can set up inventory tracking for each item, ensuring that the system accurately reflects the available stock.
Multiple Locations: If you have multiple warehouses or storage locations, Shopify can manage inventory across all these locations. This is particularly useful for businesses with a complex supply chain.
2.2 Low Stock Alerts
Automated Notifications: You can set up low stock alerts to receive notifications when your inventory levels drop below a certain threshold. This helps you avoid stockouts and ensures you can reorder products in a timely manner.
2.3 Manual Inventory Adjustments
Adjustments for Returns and Damages: You can manually adjust inventory levels to account for returns, damaged goods, or other discrepancies. This ensures that your inventory records always match your physical stock.
2.4 Purchase Order Management
Creating and Tracking Purchase Orders: Shopify allows you to create purchase orders directly within the platform. You can track the status of your orders from suppliers and ensure timely restocking.
2.5 Inventory Reports
Detailed Insights: Shopify provides comprehensive inventory reports that give you insights into your stock levels, sales trends, and low stock items. These reports help you make informed decisions about restocking and managing your inventory.
2.6 Multi-Channel Inventory Sync
Sync Across Channels: If you sell on multiple channels (e.g., Shopify, Amazon, eBay), Shopify can sync your inventory across all these platforms. This ensures that your stock levels are consistent, no matter where you sell.
3. How to Use Shopify for Inventory Management
3.1 Setting Up Inventory Tracking
3.1.1. Log in to your Shopify admin.
3.1.2. Go to Products.
3.1.3. Select a product.
3.1.4. Under Inventory, toggle on “Track quantity”.
3.1.5. Enter the initial quantity.
3.1.5. Repeat for each product variant.
4. Utilizing Inventory Reports
Shopify's reporting function enables merchants to comprehensively analyze sales, customer behavior, marketing effectiveness, inventory and financial data, providing real-time and multi-dimensional insights. It supports custom reporting and data export, thereby optimizing operational strategies, enhancing sales performance and customer satisfaction.
4.1 Monitor Stock Levels
Keep an eye o n current inventory levels to spot potential stockouts or overstock situations.
4.2 Analyze Sales Trends
Identify best-selling products to optimize your inventory levels and purchasing decisions.
4.3 Calculate Inventory Turnover
Measure how quickly your inventory is being sold and replenished to optimize stock levels and reduce holding costs.
4.4 Identify Slow-Moving Products
Take action on products that aren’t selling well, such as discounting or discontinuing them.
4.5 Evaluate Purchase Order Performance
Analyze your purchase order data to improve supplier relationships and optimize your restocking process.
5. Enhancing Inventory Management with Third-Party Apps
While Shopify’s built-in inventory management features are robust, you can further enhance your capabilities with third-party apps. Some popular options include:
ShipHero: For advanced inventory and shipping management, especially useful for businesses with multiple warehouses.
Katana: A manufacturing-focused inventory management platform.
Stocky: Designed for Shopify POS Pro users to manage inventory more effectively.
Netsuite Inventory Management: Provides real-time inventory visibility and supports multi-channel sales.
Thrive by Shopventory: Offers multi-store inventory management with real-time data synchronization.
4Seller：Support users to connect Shopify, adjust Shopify inventory and sync inventory,also can snyc Shopify products and fulfill orders directly. In two simple steps: authorize Shopify stores and third-party warehouses to synchronize inventory data in real time, helping you efficiently manage inventory and avoid oversold stock shortages.
6. Conclusion
Shopify is the world's leading e-commerce platform, making it easy to set up and manage your online store, whether you're a start-up brand or an established business. With powerful features, flexible customization options, and seamless payment integration, Shopify lets you focus on growing your business without worrying about technical difficulties. From product listing to order processing to marketing, Shopify provides you with a one-stop solution to help you quickly reach customers around the world and start the road to e-commerce success!
Shopify has already become a major force in the e-commerce sector. Currently, there are numerous sellers worldwide, with their businesses spanning 175 countries. It has injected fresh impetus into breaking the traditional single sales model. In the vast world, Shopify enables any seller that can link to the Internet to expand their sales territory. Amelia - 14 Feb,2025
Fast, reliable shipping is paramount to creating a positive customer experience. Over 60% of online shoppers are more inclined to purchase when they see shipping speed estimates at checkout, while 40% admit to ceasing orders from a business after experiencing late deliveries. Recognizing the crucial role order fulfillment plays in customer satisfaction, regardless of whether you operate a small boutique or a large-scale enterprise, leveraging 4Seller's one-click order fulfillment can be a game-changer.
This guide will assist you in determining if in-house order fulfillment, enhanced by 4Seller's capabilities, is the right fit for your business and provide insights on how to embark on this journey.
What is in-house order fulfillment?
In-house order fulfillment means managing your entire order fulfillment process yourself. This includes:
Receiving and storing inventory
Tracking inventory levels
Processing orders
Picking and packing orders
Shipping orders
Tracking orders
Processing returns
Managing customer service
You can run shipping and delivery operations from a small office, garage, warehouse, or other space, depending on your business size and order volume.
Benefits of in-house order fulfillment
Managing your own fulfillment takes time and effort, but it gives you control over a crucial part of your customer experience. Here are the key benefits to consider:
Complete control over the fulfillment process
You control every step—from storing inventory to shipping orders. This control lets you offer faster shipping times, process orders more accurately, and create personalized packaging experiences for your customers. You can also handle products that need special care and respond quickly when issues arise.
Flexibility to adapt quickly
You can adjust your order fulfillment process any time based on your business needs. This flexibility is especially valuable when you’re just starting your business or have unique products with special shipping requirements. You’re free to test new packaging methods, adjust shipping options, and scale operations up or down as needed.
Potential cost savings
In-house fulfillment can cost less than using a third-party logistics (3PL) provider. Even after accounting for warehouse space, packaging materials, shipping costs, insurance, and basic equipment, many businesses find managing fulfillment themselves more cost-effective.
Challenges of in-house order fulfillment
While in-house order fulfillment gives ecommerce business owners complete inventory control, it can strain your supply chain management resources and daily operations. Here are the main challenges you’ll face:
Complex daily operations
Running your own fulfillment requires many moving parts. You’ll need to track inventory levels, coordinate picking and packing, and handle returns—all while maintaining accuracy. As your order volume grows, so does the risk of mistakes like shipping to wrong addresses or packing incorrect items.
Difficult to scale
Growing your fulfillment operation takes significant investment. You’ll need space, staff, and equipment to handle increased demand. These changes often create temporary bottlenecks that can slow down your existing operation. Each growth phase requires careful planning to maintain service quality.
Demands on time and resources
In-house fulfillment requires constant attention from you and your team. This commitment starts with initial setup and continues through daily operations. Time spent on fulfillment means less time for other core business activities, like marketing, sales, and product development.
Before choosing in-house fulfillment, consider the full investment needed. Calculate costs for equipment and software, packaging materials, local and international shipping, staff training, storage space, and insurance alongside your order volume.
How to implement in-house order fulfillment?
Ready to start fulfilling orders yourself? Here’s a step-by-step guide to start your operation:
1. Set up your storage space
Choose a dedicated space for managing inventory and processing orders. This could be your garage, office, storage unit, or warehouse. The space you need depends on your order volume and products—a candle shop needs less space than a furniture store.
2. Get your equipment ready
Stock your workspace with essential tools like shelving for organized storage, packing materials, and a shipping label printer. You might also want a barcode scanner and warehouse management software to track orders more efficiently.
3. Create your fulfillment strategy
Compare shipping carriers’ rates and calculate your costs for local, national, and international shipping. Then set your shipping prices and establish quality control measures. You’ll also need to define order cutoff times and create a clear returns policy for your customers.
4. Design your workflow
Map out every step of your fulfillment process:
Receiving, storing, and inventory management
Picking, packing, and shipping orders
Returns and exchanges
Use pick lists to batch pick orders that you’re fulfilling across multiple orders. Pick lists can include quantities of each item to be picked, images of the items, and/or storage (bin) locations to help you locate them quickly. Batching and picking items strategically is helpful when you have a lot of items and don’t want to go back and forth to the same bin over and over. You just gather up all your items for multiple orders and then pick them all at once, go back to your packing station, and pack it all up.
Packing slips are another type of documentation that improve overall fulfillment accuracy. They include a list of all the items in a given order for your fulfillment team to cross-check. Once the order contains the right items and quantities, the packing skip is put into the shipping box with all of the items and sent out to the buyer.
4Seller lets you create and print packing slips directly from the Orders tab inside your admin. You can customize this template to include details that make picking easier for your team. At minimum, each slip should include:
The order number and date
An itemized list of products, including quantity and SKU number
The customer’s contact information and shipping address
Your business information, including returns policies and support methods
The shipping carrier and fulfillment method
5. Build your team
Hire and train staff based on your order volume. Make sure everyone understands your fulfillment process, safety procedures, and customer service standards. Clear documentation and regular training help maintain quality as your team grows.
6. Set up shipping
Connect your store with 4Seller for streamlined label printing and tracking. Below, we will take a detailed look at the process and numerous advantages of 4Seller's one-click order printing feature.
I. Preparation Steps for One-Click Order Fulfillment
Install and Activate the Printing Plugin:
Before using the one-click order printing feature, merchants need to install and activate the printing plugin provided by 4Seller. This plugin supports the full process integration from purchase to order printing, ensuring accurate transmission of order information to the printing stage.
Confirm Scanner Gun Connection:
The scanner gun is an essential tool for quickly entering order numbers and order dimensions. Merchants need to confirm its proper connection to the system. By using the scanner gun, merchants can rapidly scan and enter order information, reducing errors and time consumption associated with manual input.
Confirm Electronic Scale Connection:
To accurately record product weights, merchants also need to confirm that a USB-interface electronic scale is connected to the system. When packing orders, simply placing the product on the electronic scale allows the system to automatically enter the weight information, further enhancing processing efficiency.
Set Up Printing Barcodes:
When printing packing slips, merchants need to set up a print format that includes order number barcodes, package dimension barcodes, logistics barcodes, and purchase order confirmation barcodes. These barcodes will serve as the basis for subsequent scanning and information entry, ensuring the accuracy and efficiency of order processing.
II. Four-Step Process for One-Click Order Fulfillment
Scan the Packing Slip:
Merchants first scan the barcode on the packing slip, and the system automatically recognizes and loads the relevant information for that order.
Scan and Enter Dimensions and Weight:
Next, merchants use the scanner gun to scan the order number and corresponding dimension and weight barcodes. The system automatically enters this information into the order details.
(Scan to) Select Logistics:
After confirming the order information, dimensions, and weight are correct, merchants select the appropriate logistics method by scanning, and the system automatically updates the logistics information and generates the corresponding logistics label.
Scan the Purchase Order Confirmation Barcode:
Finally, merchants scan the confirmation barcode on the purchase order, and the system completes the order printing and shipping process, preparing the goods for dispatch.
In summary, 4Seller's one-click order printing feature offers merchants in the e-commerce industry a brand-new order processing experience characterized by efficiency, accuracy, and convenience. It is believed that with the widespread adoption and promotion of this feature, more and more merchants will be able to enjoy the conveniences and advantages brought by intelligence and automation.
7. Monitor and optimize as needed
4Seller encourages regular monitoring of order accuracy, shipping times, inventory turnover, and customer feedback. By utilizing these key performance indicators (KPIs), 4Seller aids in optimizing processes and reducing costs over time. Conducting periodic assessments allows 4Seller to identify bottlenecks and areas for improvement, ensuring continuous enhancement of operational efficiency.
Returns management in order fulfillment
Returns are an inevitable part of running an online store. With 80% of shoppers saying they won’t buy again after a poor returns experience, getting this process right is crucial for customer retention and cost control.
4Seller’s built-in returns management tools let you handle the entire process from your store admin:
Create a self-serve returns portal for shipping labels
Send automated tracking notifications
Process refunds to original payment methods
Offer store credit options
Manage exchanges
Update inventory automatically
Integrating order fulfillment with all your ecommerce platform via 4Seller
The in-house order fulfillment process has many moving parts. Each order needs to go through several stages before it arrives in your customer’s hands. With so many opportunities for things to go wrong, it’s crucial to have complete visibility into your processes. That’s possible with order fulfillment technology that integrates with your ecommerce platform with 4Seller.
4Seller’s one-click fulfillment feature gives you one central dashboard for orders from every sales channel—whether they’re from your Amazon, Shopify, TikTok, Walmart, Etsy, eBay, Woocommerce and Temu store. All your orders come together in one place, making it easier to manage in-house fulfillment.
From your 4Seller one-click fulfillment dashboard, you can:
View and change fulfillment status (unfulfilled, awaiting shipment, partially fulfilled)
Update inventory levels when orders are fulfilled
Buy most favorable shipping labels
Add tracking data
Manage customer returns
In conclusion
While the decision to adopt in-house order fulfillment with 4Seller's one-click functionality hinges on your business's unique needs and resources, the benefits of expedited, reliable delivery cannot be overlooked. By carefully considering the outlined factors and following the guidance provided, you can enhance your customers' shopping experience, foster loyalty, and ultimately drive business growth. Whether you choose to fully embrace in-house fulfillment or seek a hybrid model, the integration of 4Seller's advanced tools can significantly streamline your operations, ensuring that your orders are fulfilled swiftly and accurately, every time. Irene - 12 Feb,2025
In TikTok, the blue ocean of e-commerce, the shop performance score is like your store "health index", which directly affects your traffic distribution, activity registration eligibility, and even the survival of the store! If you want to ride the wave of TikTok , this guide to store performance scores should be packed!
1. What's the TikTok Shop Performance Score?
The TikTok Shop Performance Score is a metric used by TikTok to evaluate the overall performance of sellers on its e-commerce platform. It is designed to ensure that sellers maintain high standards in areas like customer service, order fulfillment, and product quality.
2. The following are some common deduction operations that you need to know.
2.1 Issues related to products
Selling counterfeit or infringing goods: Selling counterfeit brand goods or infringing intellectual property rights (such as unauthorized brand goods, pirated products, etc.) will be severely punished.
Inaccurate product information: The product title, description, and pictures do not match the actual product, and there is exaggeration, false information, or misleading consumers.
Substandard product quality: The product has quality problems such as damage, defects, or functional defects, resulting in customer complaints or returns.
Prohibited or restricted sales goods: Selling goods prohibited by the platform (such as contraband, dangerous goods, etc.) or special category goods without sales permission.
2.2 Logistics-related issues
Delayed shipment: Failing to ship within the promised time or not updating the logistics information in a timely manner, resulting in a poor customer experience.So how to more efficiently fulfill the order? You may wish to try using the 4Seller automatic fulfillment order function. When you set the logistics rules in 4Seller and the store issues the order, you can automatically purchase the labels, improving your delivery efficiency.
False shipment: Marking as shipped but not actually shipping, or the logistics information not being updated for a long time.
Inaccurate logistics information: The provided logistics tracking number is invalid or untraceable, preventing customers from checking the status of their packages.
2.3 Customer service issues
Failure to respond in a timely manner: Failing to reply to customers' inquiries or after-sales issues within the stipulated time, resulting in customer dissatisfaction.
Poor service attitude: Communicating with customers in a bad-tempered manner, using inappropriate language, or failing to effectively solve customers' problems.
Failure to handle after-sales requests: Ignoring customers' requests for returns, exchanges, or refunds, or failing to handle after-sales issues within the stipulated time.
2.4 After-sales related issues
Refusal of reasonable returns/refunds: When customers make reasonable requests for returns or refunds, the seller refuses without a valid reason.
Unclear after-sales process: The return and exchange policies are not clear, or the after-sales process is complicated, resulting in a poor customer experience.
Failure to properly handle disputes: Failing to resolve disputes between customers and the store in a timely manner, leading to customer complaints to the platform.
2.5 Violation of platform rules
Manipulating sales or reviews: Manipulating store ratings or product reviews through false transactions, order padding, or inducing positive reviews.
Abusing promotional activities: Engaging in fraudulent behaviors such as false discounts or inflated prices during participation in platform promotions.
Failure to comply with platform policies: Violating other policies of TikTok US stores, such as failure to pay fees on time or failure to provide necessary qualification documents.
2.6 Other deduction behaviors
High customer complaint rate: The store has received a large number of customer complaints and has not handled or improved them in a timely manner.
High order cancellation rate: Due to reasons such as out-of-stock and price errors, a large number of orders have been cancelled, affecting the customer experience.
Low store rating: The comprehensive indicators such as product rating, logistics rating, and service rating are lower than the platform requirements.
3. How to avoid deductions in your store's score and protect your "health index"?
At present, TikTok will officially evaluate your store performance score based on the following three dimensions.
To avoid deductions from your store's score, you need to start from the origin and do the following well:
Strictly control the quality of goods: Ensure that the product descriptions are true and accurate, the pictures are clear and beautiful, and resolutely prevent false advertising and the sale of counterfeit goods.
Optimize the logistics service experience: Select reliable logistics partners, ship goods promptly and update logistics information in a timely manner to ensure that the products are delivered safely and on time to customers.
Improving customer service levels: Respond promptly to customer inquiries, patiently answer their questions, actively handle after-sales issues, and win customer praise with sincere service.
Improve the after-sales service system: establish a convenient return and exchange process, handle refund requests promptly, actively resolve customer disputes, and enhance customer satisfaction.
4. Unlucky to lose points? Don't panic! Find the Best Methods to Rescue Shop.
Even if you are unfortunately deducted points, don't panic. Take the following measures promptly and there is still a chance to "turn the situation around".
Find out the cause immediately: Log in to the TikTok seller backend, check the specific reason for the deduction of points, and make targeted rectifications.
Positive appeal: If you believe that the deduction of points is a misjudgment, you can prepare relevant evidence materials and appeal to the platform.
Optimize operational strategies: Develop corresponding optimization plans for deduction items and strictly implement them to prevent similar issues from recurring.
Continuously improving service quality: Putting customer experience first, constantly enhancing product quality, logistics speed and customer service level, and regaining the trust of the platform and customers with high-quality services.
5. High-scoring stores can help you win more oppurtunities. Seize the Moment Don't miss it.
The performance score of your TikTok store is not only your "permission" for operating on the platform but also your "golden signboard" for winning the trust of customers. Only by operating with care and constantly improving service quality can you create a high-scoring store, ride the waves in the blue ocean of e-commerce on TikTok, and achieve success!
FAQ
1. Why don't I get shop performance score?
The shop performance score will only be displayed if 30 orders (not false orders) have been completed in the last 90 days, and the shop performance score will be evaluated based on the store's performance in the last 90 days.
2. What behaviors will shop performance score affect?
Accelerated Settlement: The more you order, the faster you receive payment, and the number of your orders also affects the shop performance score. The standard settlement period of the general store is eight days after the delivery of the product, if the performance score meets the requirements, the settlement period can also be shortened by 1 to 5 days.
3. What is the role of store performance score?
Get involved in TikTok : When your shop performance score is not less than 2.5 points, you can participate in TikTok's promotion activities, provide goods and freight subsidies for new and old customers in the promotion activities, so as to increase the sales volume and profit of the store.
4. What is the reward for high shop performance score?
When your shop performance score reaches 4.5 points, you can earn the star shop badge, which is a good standard for the store list and can be viewed by buyers in the product details page, content and live stream of the TikTok store. The conditions for getting a badge are as follows
4.1 Graduate from a new shop
4.2 Store score at least 4.5
4.3 Violation score less than 12 points
5. What is the impact of excessive penalty points for violations?
At present, according to the seriousness of the illegal policy, the official will decide and assign 1 to 48 violation points, when a certain point is reached, law enforcement action will be taken to restrict the seller's store operation.
12 points: The seller cannot attend a major event within 7 days, and the list of items cannot be created and updated within 7 days
24 points: The seller cannot attend a major event within 14 days, and the list of items cannot be created and updated within 14 days
36 points: The seller cannot attend a major event within 28 days, and the list of items cannot be created and updated within 28 days
48 points: The seller's account will be permanently suspended, and the decision to reactivate the account will be made at the discretion of TikTok officials.
6. Can the violation points be restored?
Violation points will be reset every 180 days.
7. What should I do if the TikTok official give me the wrong violation points?
If the official give the shop a false violation score, you can have two of these opportunities. For the first appeal within 30 days, the second appeal needs to be appealed within 15 days, and the appeal needs to provide sufficient evidence to prove the store's compliance.
Amelia - 06 Feb,2025
Are you ready to take your small or medium-sized business (SMB) to new heights in 2025? With the right marketing strategy and the ultimate tool by your side, sky's the limit! Introducing 4Seller, the game-changer that's set to revolutionize how SMBs approach marketing this year. From holiday promotions to new product launches, 4Seller equips you with the precision and power to reach your target audience like never before.
But marketing is all about timing, and while holidays and seasonal moments create great opportunities to reach your target customers, it's sometimes challenging to know which moments to plan for and how to stand out. To help you navigate your 2025 marketing plans and ensure you capture every crucial moment, we've created a comprehensive 2025 Marketing Calendar. With this calendar, your brand can discover and plan the right moments throughout the year to join the conversations on TikTok and make the most of 4Seller's capabilities. Keep reading to discover how you can harness the full potential of both and turn your marketing dreams into reality.
How to use this 2025 TikTok marketing calendar?
Prioritise. Select up to three major holidays that best align with your brand. For example, if you sell jewellery, you may want to focus on Motherʼs Day. If you run a custom stationery business, then back-to-school season would be a good fit.
If you havenʼt done so already, make sure to set up your TikTok Ads Manager account now so that you can make the most of all the biggest seasonal moments on TikTok!
Launch your campaign early. A best practice is to get the ball rolling on a major holiday initiative up to two months ahead of the actual date. This gives you plenty of time to capture usersʼ attention and build momentum before you need them to take action. Depending on the holiday/moment - consumers start browsing quite early! Wedding planning, for example, can start up to a year before.
Put our top tips into action. Under each seasonal moment, you'll find a TikTok top tip that will advise you on a best practice, advertising feature or key focus to test out coming up to that time of year.
What is the content of 2025 TikTok marketing calendar？
Q1: January, February, March
January: New Year - New start
This is the moment for health and fitness on TikTok as the beginning of the year signifies new healthy habits, with some people taking part in Veganuary for the month. The place for workouts, fitness challenges, sports and healthy eating habits. #FitTok has 4.7M publications on TikTok. Sports is democratised on the platform, with the community exchanging tips, pieces of advice and motivation. Consider joining the conversation about healthy habits.
Top tip: Start the year with a TikTok marketing plan that bears in mind what your audience is looking for, but donʼt play it too safe. Use TikTok to get creative with what you offer your audience in 2025!
February: The month of appreciation
If your brand sells a giftable product or service, you probably know that Valentine's Day, taking place on Friday February 14th, could be a good focus for you. But did you know that there's another February opportunity for brands to take hold of, if you want to make the most out of the feelings of love and appreciation in the air? Ahead of Valentine's Day, we have what has become known as Galentine's Day on Thursday February 13th. If your brand sells decorations, giftable products or generally has a female target audience, then this day of women celebrating their friendships is one to keep on your radar!
For our fashion centred brands, Thursday February 20th will see the beginning of London fashion week for Autumn/Winter collections 2025. Whilst fashion inspiration is shared and discovered by the community all year round, their interest increases from January, and remains strong at each peak of Fashion Week. So, be sure to leverage the fashion enthusiasts on TikTok at this time of year!
February 28th is a hugely important date for the 1.9 billion-strong Muslim population around the world, as it marks the beginning of Ramadan. Ramadan represents a month of fasting, prayer, reflection, and community. Focus your campaign efforts during this month on these ideals by showing support for your community and offering help over profit.
Top tip: Utilise Video Shopping Ads to push your top selling products ahead of Valentineʼs Day. You can check out our Shopping Ads Checklist here to make sure that youʼre ready to start testing shopping ads!
March: A month of celebration!
While our #booktok community will be out in full force for World Book Day on Thursday March 6th,two days later (March 8th) is International Women's Day. Women all over the world are using TikTok to grow their businesses and build community – and the impact is huge. About 85% of female users say they come across content on TikTok that they relate to.(1) Show your support for womenʼs initiatives and causes, and showcase your products and services that are tailored to women on Friday March 8th.
Parts of the globe will be going green for St.Patrick's Day on Monday March 17th! Whether your business has an Irish connection or not, everybody can be Irish on St Patrick's Day. Join in on the fun occasion. It's a great opportunity for businesses across hospitality, music, clothing and accessories – as well as tourism – to name just a few.
Getting back to the topic of celebrating powerful women, Mother's Day will be celebrated on Sunday March 30th this year. While this holiday celebrates mums, you may want to aim your campaigns at the family members who are buying them gifts, like their children and spouses. Don't just focus on sales; share your own Mother's Day post as an appreciation to all your hard working mum customers!
With tourism in mind, it's worth noting that March is also the time when lots of people start to look at planning that big summer holiday for themselves and their families, with April becoming the peak booking season. For small businesses like boutique hotels or purveyors of travel-related products and services, itʼs the perfect time to focus your campaigns on raising awareness and offering early bird deals to convert customers just as theyʼre beginning to plan.
Top tip: When setting up your TikTok Pixel, be sure to start with Add to Cart optimization events and toggle on automatic advanced matching and third party cookies. After all, more matched events leads to more conv ideals by showing support for your community and offering help over profit.
Q2: April, May, June
April: Keeping it light and down to earth
While April 1st, also known as April Fools Day might not seem like a strong opportunity for businesses, it's a great way to promote brand awareness. TikTok is all about showcasing joyful, relatable content so whether you want to 'release' a fun, fake new product, make a video of you pranking some of your colleagues or simply want to add an extra dose of humour to your usual marketing campaigns, April 1st is a great opportunity for brands of all kinds to tap into!
Easter Sunday will be on April 20th this year, and is more than just chocolate eggs. Confectionery and chocolate shops may do well, as many people purchase Easter eggs, bunnies and other sweets as gifts, or to enjoy themselves. It's a great opportunity for clothing, decorations, toys and gifts. Restaurants and cafes also have a great opportunity to increase in business with families gathering to celebrate Easter over a meal together. Flower shops and garden centres may also do well as people purchase flowers and plants to decorate their homes and gardens for Easter.
First celebrated in 1970 to raise awareness of environmental issues, Earth Day is a day when people around the globe stand together in support of protecting our planet from deforestation and pollution. It will take place on Saturday April 22nd this year. Focus your campaigns around this occasion on highlighting your sustainable products and business practices.
Top tip: Make sure that you are working to build your organic TikTok presence alongside your paid ads. A good organic strategy can help you maximize the effect of paid content and increase your ROAS. Use your organic channel to test and learn what content works best–then boost success with Spark Ads.
May: Wedding season kicks off
Wedding planners, bridal shops, formal wear rental shops, caterers, DJs, photography and videography services, florists and bakeries can all prosper on TikTok this time of year. These types of businesses often see an increase in demand as couples begin to plan their weddings. In addition, honeymoon-related businesses such as travel agencies, resorts and hotels can also make the most of this time of year as many couples plan their honeymoons around the same time they plan their weddings. Keep in mind couples often start planning very early - even up to a year before!
Top tip: Use TikTok tools for inspiration. If you think youʼd need an expensive video editing team to run ads on TikTok, think again — creating captivating ads is a cinch! With these tools, youʼre able to easily make fun and engaging videos with just the photos and videos you have to hand. Try out some of our great tools such as Automated Creative Optimisation, Smart Video, Video Templates, TikTok Video Editor, and Smart Video Soundtrack.
June: Start of Summer fun & games!
This is an opportunity for your brand to show its support for the LGBTQIA+ community during the month of June. Whether you choose to create a special rainbow flag-coloured product, donate money to an LGBTQIA+ charity, or just voice your support publicly for the queer communityʼs rights – Pride campaigns are an opportunity to express your values with your consumers.
Sunday June 15th marks Father's Day. While it may lag behind Mother's Day as a shopping occasion, expected per-person spending on Father's Day is another great occasion not to be missed.
From Sunday June 15th to Sunday July 13th, the 2025 FIFA Club World Cup 2025 will be held in stadiums across USA. This could be an exciting opportunity to showcase your business's global presence, tap into the worldwide enthusiasm for top-tier football, and join in on the pre- and post-match hype on TikTok.
June is the beginning of the widely anticipated festival season across Europe. With Glastonbury, Tomorrowland, Sziget and several other hugely popular festivals, make sure youʼve got your TikToks on how to style outfits, useful portable tech or where to relax post festival, ready to go ahead of this key seasonal moment!
Wimbledon kicks off on June 30th 2025, marking the beginning of one of the most prestigious tennis tournaments in the world. Whether you're a sports-related brand or not, the excitement surrounding Wimbledon is something every brand can get involved in. The tournament is watched by millions worldwide, offering ample opportunities for engagement and sponsorships. Brands can leverage the tennis spirit through tailored marketing campaigns, exclusive partnerships, or simply by joining the conversation on social media.
Top tip: Partner with creators this Summer to expand your reach, build trust & credibility and have some fun with someone whoʼs a good fit for your brand. Use our Creator Marketplace to find someone who might work well with you.
Q3: July, August, September
July: Summer Sales & Sports!
Shoppers look for seasonal clearance bargains to kickoff the summer season in advance of planned holidays and time off from school. Plus, with lots of travellers looking to get out of town during the summer, this is a goodtime to showcase accommodation, flights, rentals, restaurants, experiences and travel products.
We also have the Tour de France commencing on Saturday July 5th,one of many sporting events to find ways to interact with as a business on TikTok this Summer!
Top tip: Although it may seem early, July is a good time to start planning your marketing strategy and getting creative assets together for your Black Friday and Q4 campaigns.
August: Back to School season begins
Parents of school-aged children and teenagers will be looking to restock school supplies, electronics, clothing, accessories and snacks. Back-to-school can start as early as mid-August, but most schools will have started by early September.
Top tip: This back to school season, be sure to try out Spark Ads if you havenʼt already. This time of year sees lots of users posting organic content where they may recommend your products for other parents or college students to buy, so why not turn these into Spark Ads to boost your reach and add to carts?
September: Fashion & Tourism
Fashion fever is here! The London fashion week for Spring/Summer 2025 will take place from Thursday September 18th 2025. Strut your stuff and make the most of this opportunity for your business. This is your chance to make it rain in style. This calendar moment is great if you're a clothing brand, makeup or accessories business. However, there's an engaged audience for everyone. Find your niche.
Saturday September 27 this World Tourism Day. If your brand focuses on accommodation, flights, rentals, restaurants, experiences or travel products, this is a day for you to markdown! Whether you're making content about how tourism has positively helped your business to grow, enticing new customers with some reasons why they should visit your country/establishment or showing how easily your product can be transported, there's plenty of creative ways that you can make the most of World Tourism Day for your brand.
Top tip: Stuck for what to say in your TikTokads or looking for an easier way to streamline the editing of assets between multiple stakeholders? Check out the CapCut for Business websiteto see how you can use this tool for all your ideation and production needs!
Q4: October, November, December
October: Black History Month, World Mental Health Day & Halloween
The best time to #SupportBlack businesses is all year round, but October in particular is all about celebrating Black achievements and elevating Black voices, and that includes Black-owned businesses. Use this month to share the story and inspiration behind your Black-owned business – or highlight others that have been an inspiration to you. It's also a great time to partner with Black creators and share your business story through their unique voice and creativity.
October is a time to connect with your entire community and make a positive impact. World Mental Health Day on Friday October 10this a key example of that opportunity. With a growing focus on mental health all around the world, you can spread awareness by sharing how your businessʼ products or services promote self-care, stress reduction or wellbeing.
And of course, with the end of October comes Halloween on October 31st. Look for opportunities to embrace the spooky spirit of Halloween and have fun with treats (not tricks!) for your customers.
Top tip: Make sure to focus on working with a diverse range of creators for various campaigns. Inclusivity is for life, not just for a season!
November: Sales & gifting season gets underway!
Kicking off our moments for big sales opportunities in November, we have Single's Day on Tuesday November 11th. This is a day where single people all over the globe treat themselves because being solo doesn't stop them from shopping for something nice!
Next up, we have our biggest shopping day of the year, Black Friday. This will take place on Friday November 28th. Proper planning for Black Friday could make or break your performance for the year, so get started early. Many brands will start their planning in mid-summer.
For all of our small businesses out there, Saturday the 29th of November is Small Business Saturday! This is a day where you can reflect on how far your business has come, as well as sharing your business' values to build brand awareness.
Top tip: Every hook needs a payoff. Follow your hook with key selling points and close out with a strong call-to-action (CTA). Including a CTA is key because it prompts the viewer to take a specific action, such as visiting a website, following a brand on TikTok, or making a purchase.
December: Holiday fever!
With another big sales opportunity arriving on December 1st with Cyber Monday, the final month of the year is one of the most important sales periods to plan ahead for. As lots of users are looking for the perfect gift, December is a great time to connect with last-minute shoppers. Consumers will be looking for the perfect Christmas or New Years outfits, decorations, recipes and much much more! Donʼt miss this opportunity to highlight what your business has to offer by sharing your products and services that fit a variety of budgets.
Decemberʼs marketing push will likely focus on those key shopping dates before the delivery cut off – usually somewhere between 10th–18th December.
Top tip: Make the most of Q5 (the period between Christmas and the New Year) by producing ads with a self-care or self-gifting narrative. This is the time when people are treating themselves after a busy period of gifting others!
How to Maximizing Your SMB's TikTok Marketing Potential with 4Seller in 2025?
As we embark on a new year, small and medium-sized businesses (SMBs) are looking for innovative ways to boost their marketing efforts and stay ahead of the competition. One platform that continues to offer immense potential for growth is TikTok. However, navigating this video-centric social media landscape effectively requires a strategic approach. This is where tools like 4Seller can make a significant difference.
The Power of TikTok for SMBs
TikTok has quickly become a go-to destination for businesses seeking to engage with a younger, diverse audience. Traditional e-commerce listing methods simply don't cut it on this platform, where video content reigns supreme. To succeed on TikTok, SMBs need to think beyond static images and product descriptions. Instead, they should focus on creating engaging, authentic content that resonates with users.
Influencer Marketing with 4Seller
One of the most effective strategies for tapping into TikTok's vast user base is through influencer marketing. However, finding the right influencers who can authentically represent your brand and drive engagement isn't easy. This is where 4Seller comes in.
4Seller offers a comprehensive solution for influencer marketing on TikTok. With its advanced tools, you can easily identify and filter influencers based on various criteria such as follower count, relevance of video content, agency affiliation, individual status, video completion rates, and conversion rates. This ensures that you collaborate with creators who are not only popular but also aligned with your brand's values and target audience.
Once you've identified the perfect influencers, 4Seller streamlines the outreach process by enabling you to send bulk invitation messages for collaboration. This not only saves time but also increases the likelihood of successful partnerships, leading to impressive data conversions and a broader reach for your brand.
Informed Product Selection with 4Seller’s TikTok Ranking System
Another crucial aspect of leveraging TikTok for your SMB is staying updated on trending products. 4Seller's proprietary TikTok ranking system provides valuable insights into which products are performing well and gaining traction in various categories.
This system categorizes products into different segments and offers daily, weekly, and monthly rankings for Bestseller Rank, Revenue Rank, and Surging Sales Rank. By utilizing these rankings, you can strategically select popular and high-potential products that align with your needs. This informed product selection not only enhances your offerings on TikTok but also increases visibility and sales.
As you prepare your 2025 marketing calendar, consider integrating 4Seller into your TikTok strategy. With its powerful influencer marketing capabilities and proprietary TikTok ranking system, 4Seller can help you navigate the platform more effectively, stay ahead of trends, and ultimately drive growth for your SMB.
In conclusion
As the year 2025 dawns, small and medium-sized businesses (SMBs) face new market opportunities and challenges. To assist SMBs in better planning their marketing strategies, the recently released blog post titled "Your 2025 SMB Marketing Calendars are Here!" has become a focal point for numerous enterprises. This article not only provides SMBs with a detailed annual marketing calendar but also highlights the significant role of 4Seller in the formulation and execution of marketing strategies.
In this summary, we focus on how 4Seller has emerged as a valuable assistant for SMBs in their marketing efforts in 2025. 4Seller not only possesses the capability to precisely target customer segments but also provides customized marketing recommendations for SMBs through data analysis. This enables SMBs to more effectively utilize their marketing resources and enhance the relevance and return on investment of their marketing activities.
The article outlines key marketing milestones throughout the year, such as holiday promotions and new product launches, which are excellent opportunities for SMBs to showcase their brand strength and attract customer attention. During these times, 4Seller assists SMBs in crafting more appealing marketing campaigns and utilizes intelligent push notifications to deliver messages precisely to potential customers, thereby maximizing marketing effectiveness.
Furthermore, the article emphasizes the importance for SMBs to continuously learn and adapt to market changes in 2025. As a flexible marketing tool, 4Seller evolves and optimizes with changing market trends, providing SMBs with ongoing support and security. This means that with the help of 4Seller, SMBs can remain synchronized with the market, seizing every marketing opportunity.
In conclusion, this blog post offers SMBs a valuable marketing guide, while 4Seller serves as an essential tool for SMBs to achieve precision marketing in 2025. By fully leveraging the functionalities and advantages of 4Seller, SMBs can stand out in the fiercely competitive market, achieving sustained business growth and enhancing brand value.
Irene - 05 Feb,2025
In the rapidly evolving e-commerce landscape, leveraging multiple platforms has become crucial for enhancing business performance. The integration of Shopify products into TikTok Store offers merchants a multitude of advantages, effectively harnessing the unique strengths of both platforms to drive sales and boost brand recognition. TikTok's predominantly young and engaged audience, coupled with its sophisticated recommendation algorithm and seamless shopping experience, presents merchants with unprecedented opportunities to reach a global consumer base and foster brand loyalty. Enter 4Seller, a game-changing solution that enables merchants to seamlessly integrate their Shopify products into TikTok Store, capitalizing on these advantages and ensuring a smooth and efficient operation across both platforms.
What About TikTok Shop in 2025?
The U.S. e-commerce market demonstrates a high degree of inclusivity towards various e-commerce models. Traditional e-commerce platforms represented by Amazon, eBay, and Walmart, as well as independent sites like Etsy, Best Buy, and Shein, have built a solid market foundation relying on their robust logistics systems, diverse product categories, and mature brand-building strategies.
Beyond these, the rise of social commerce has opened a new landscape in the U.S. e-commerce market. Among them, TikTok, leveraging its unique algorithm recommendation mechanism and high user stickiness, has opened a new door to social commerce marketing through short videos and live streaming sales.
In the first half of 2024, TikTok's monthly active users in the U.S. stabilized at over 170 million, making it the largest traffic pool among TikTok's various stations. At the same time, active users accounted for more than 50% of the total U.S. internet population, providing a natural traffic entrance for TikTok Shop.
Benefiting from TikTok's vast active user base in the U.S., the platform has been able to quickly attract a large number of potential customers in a short period. In addition, TikTok's short video content format aligns well with the consumption habits of young users, providing a powerful medium for product promotion, aiding in the telling of brand stories and personalized display of products.
Meanwhile, TikTok Shop is strengthening its relationships with local partners to better understand and meet the needs of American consumers, enhancing user experience.
In September 2023, TikTok Shop was fully launched in the U.S., officially announcing the opening of its U.S. platform to Chinese merchants. This initiative prompted numerous cross-border sellers to accelerate their transformation and flood into this emerging social commerce sector, hoping to seize an early advantage in this blue ocean market.
As of April 2024, the number of daily paying users on TikTok Shop in the U.S. had tripled in a short period.
During the "Black Friday" sales season in 2024, TikTok Shop's sales exceeded $100 million, demonstrating its strong market appeal and platform potential. This milestone achievement further证明了TikTok's unique competitive advantage in the global e-commerce sector. Despite the challenges posed by policy changes in the U.S. market, TikTok is actively taking countermeasures, converting challenges into new growth drivers through legal battles and business innovation.
What About Shopify in 2025?
Shopify reported revenues of $2.16 billion, up 26.1% year on year. This print exceeded analysts’ expectations by 2.2%. Overall, it was a very strong quarter for the company with an impressive beat of analysts’ EBITDA estimates and revenue guidance for next quarter beating analysts’ expectations.
“Q3 was outstanding, further establishing Shopify as a leader in powering commerce anywhere, anytime. Our unified commerce platform is becoming the go-to choice for merchants of all sizes,” said Harley Finkelstein, President of Shopify. “As the busiest shopping season of the year for our merchants approaches, they trust Shopify to provide the tools, unmatched speed, and reliability to maximize their success.”
Jeff Hoffmeister, Chief Financial Officer of Shopify, said, “Shopify achieved 26% revenue growth and 19% free cash flow margin this quarter, marking our sixth consecutive quarter of greater than 25% revenue growth excluding logistics. Moreover, we have grown free cash flow margin sequentially each quarter this year, consistent with what we delivered last year. These results demonstrate the durability of our business, our multiple avenues for growth and continued discipline of balancing both future growth investment and operational leverage.”
Selected Business Performance Information(1)
(In US $ millions, except percentages)
Why Should Shopify Products be Sold on TikTok Store?
Integrating Shopify products into TikTok Store offers a multitude of advantages for e-commerce merchants, leveraging the unique strengths of both platforms to enhance business performance. Here are some professional reasons to consider selling Shopify products on TikTok Store:
Access to a Younger and Engaged Audience:
TikTok boasts a predominantly young user base, with a high concentration of individuals aged 16 to 34. This demographic not only has significant purchasing power but also exhibits a preference for social media-driven shopping experiences. By placing Shopify products on TikTok Store, merchants can tap into this vibrant and active consumer group, potentially boosting sales and brand recognition.
Content Creation and Social Interaction:
TikTok is renowned for its short-video content, which is highly effective in product showcasing and brand storytelling. Merchants can leverage TikTok's creative tools, such as music libraries, filters, and effects, to produce engaging and entertaining videos that showcase their Shopify products. Additionally, the platform's interactive features, including likes, comments, shares, and live streaming, foster a sense of community and enhance user engagement, leading to increased brand loyalty and conversion rates.
Advanced Recommendation Algorithm:
TikTok's sophisticated recommendation algorithm tailors content to users' interests and behaviors, enabling merchants to reach their target audience with precision. This personalized approach to marketing can significantly reduce marketing costs while increasing ad click-through and conversion rates. Merchants can utilize TikTok's diverse advertising formats, such as in-feed ads and challenge campaigns, to further enhance their visibility and attract potential customers.
Seamless Shopping Experience:
TikTok Store allows users to shop directly from the videos they watch, simplifying the purchasing process and enhancing the overall user experience. This feature encourages impulse buys and increases conversion rates by removing friction points in the traditional shopping funnel. By integrating Shopify products into TikTok Store, merchants can capitalize on this streamlined shopping experience, making it easier for consumers to discover and purchase their products.
Global Reach and Cross-Border Commerce Opportunities:
TikTok's global user base presents merchants with unprecedented cross-border commerce opportunities. By listing Shopify products on TikTok Store, merchants can reach consumers in various countries and regions, expanding their market reach and fostering international brand recognition. TikTok's support for multiple languages and global logistics systems facilitates this international expansion, enabling merchants to sell their products worldwide.
Integration with Shopify's Robust E-commerce Platform:
Shopify is a well-established e-commerce platform known for its ease of use, low cost, and extensive customization options. By connecting Shopify to TikTok Store, merchants can enjoy the benefits of both platforms. They can manage their products, orders, and customer data seamlessly across both systems, ensuring a smooth and efficient operation. Additionally, Shopify's vast array of templates, plugins, and marketing tools can be leveraged to further enhance the shopping experience on TikTok Store.
Selling Shopify products on TikTok Store offers merchants a unique opportunity to access a younger and engaged audience, leverage advanced recommendation algorithms, provide a seamless shopping experience, expand their global reach, and integrate with a robust e-commerce platform. These advantages collectively create a powerful e-commerce ecosystem that can significantly boost sales, brand recognition, and customer loyalty.
How to Sell Shopify Products be Sold on TikTok Store?
Step 1: Connect Shopify And TikTok to 4Seller
Online sellers have several options to link their Shopify stores to TikTok. One approach involves manually adding TikTok to their Shopify store via the Shopify dashboard. Alternatively, they can utilize multichannel e-commerce management software, systems, or applications to integrate multiple e-commerce platforms seamlessly. 4Seller stands out as a free, omni-channel e-commerce ERP solution that facilitates real-time business management across numerous channels for merchants. It is readily available on both the Shopify and TikTok App Store. Upon installing the 4Seller App on both Shopify and TikTok, users will be directed to the 4Seller platform for further configuration and management.
Go to 4Seller → Setting→ Shop Manage → Click "Shopify" and "TikTok" Icon to connect your Shopify and TikTok store to 4Seller.
Turn to this article to follow a complete guide to conncet your Shopify store with 4Seller.
Turn to this article to follow a complete guide to conncet your TikTok store with 4Seller.
After completing the relevant steps, your Shopify store and TikTok store are linked together in 4Seller, then you can start using 4Seller to sync and edit products, fulfill orders, manage inventory, etc.
Step 2: Import Shopify Listings to TikTok Store
Now you can go to 4Seller's Listing module, Click the" Shopify to TikTok" icon to sync the listings from Shopify Store to TikTok Store. After that you can import products one by one or bulk import multiple Shopify listings to TikTok. Or also 4Seller Support Copy by shop, which means that you can Import the whole Shopify Store products to TikTok Store with one single click.
When the products are imported to TikTok, you can go to the TikTok draft page to bulk edit products with product info, Specifics, variant attributes, photos & videos, shipping, etc.
Step3: Enable Inventory Synchronization
One of the most powerful features of 4Seller is its inventory synchronization capability. Whether you have a self-managed warehouse or use FBA, 4Seller can sync your inventory levels across multiple platforms and stores in real-time. This prevents overselling and ensures that your customers always receive accurate stock information. By maintaining accurate inventory levels, you can minimize the chances of disappointment and negative feedback due to out-of-stock items.
Step4: Fulfill orders
The final step in how to Sell Shopify products on TikTok Store is to utilize an integrated order stream. 4Seller allow sellers to manage orders from Shopify, TikTok Store and other markets on a simple, centralized platform. If you want to manage an order, click "Order" in the top navigation panel. 4Seller have simplified the fulfillment process for merchants by fully integrating with USPS, UPS, Fedex, Amazon Multi Channel Fulfillment (MCF), third party fulfillment providers, etc.
Here are the key order management features of 4Seller:
1. Automated Order Fulfillment Based on Logistics Rules
Automatically fulfills orders based on predefined shipping rules, streamlining the order processing workflow and reducing manual intervention.
2. One-Click Printing of 1000 Shipping Labels
Allows for efficient batch printing of up to 1000 shipping labels at once, saving time and effort in order preparation.
3. Printing SKU Information on Shipping Labels
Enhances shipping labels by including SKU information, providing additional details for easier identification and tracking of products.
4. Customizable Packing Slip and Pick List Templates
Offers the flexibility to create and use customized packing slip and pick list templates, ensuring brand consistency and professionalism in order documentation.
5. Inventory Synchronization Across Multiple Platforms and Stores
Synchronizes inventory levels between self-managed warehouses, FBA warehouses, and multiple e-commerce platforms/stores, preventing overselling and maintaining accurate stock control.
These features collectively enable online sellers to manage their orders more efficiently and reduce errors.
Integrating Shopify with TikTok Store: A Winning Strategy for E-commerce Merchants, Facilitated by 4Seller
Integrating Shopify with TikTok Store via 4Seller is a powerful e-commerce strategy. TikTok's young, engaged audience prefers social media-driven shopping, making it ideal for showcasing Shopify products. The platform's short videos, interactive features, and precise targeting reduce marketing costs while boosting engagement and conversions. TikTok's global user base offers cross-border commerce opportunities. 4Seller seamlessly integrates Shopify products into TikTok Store, managing products, orders, and customer data efficiently. This strategy harnesses TikTok's strengths for increased sales and brand recognition. Irene - 21 Jan,2025
Recent Blog
With the advancement of technology, online shopping has become a rapidly developing shopping mode. The large-scale operation of many e-commerce platforms also reflects the continuous increase in the number of sellers. Here is a report show the global ecommerce sales growth.
However, how can the traditional inventory management model meet the growing demand for orders? Therefore, each platform has also launched inventory management functions, which can provide real-time inventory data, help sellers keep track of inventory levels at any time, prevent inventory shortages or overstocking, and can also automatically input inventory data, reducing human errors.
As of 2023, there are more than 26 million e-commerce sites worldwide, and it is predicted that this number will continue to grow in the future as the economy of independent and private traffic develops. Data obtained from the Internet shows that as of 2023, Woocommerce is the world's leading e-commerce platform with a 39% market share. Woo Themes and Squarespace's online stores ranked second and third, respectively, while Shopify ranked fourth with a market share of nearly 11%.
Source Statista
Shopify, as the world's leading e-commerce platform, can be used for inventory management. It offers a range of built-in features that allow you to track, manage, and optimize your inventory effectively. Here’s a detailed overview of how Shopify can be used for inventory management.
In 2020, the Shopify platform facilitated a total transaction volume of up to 119.58 billion US dollars. As of June 2021, its total gross merchandise volume (GMV) had reached 79.5 billion US dollars, an increase of 12.1 billion US dollars compared to the previous year. This data not only demonstrates the strong growth momentum of Shopify but also reflects that its GMV is continuously climbing at an astonishing rate.
1.What is Shopify?
Shopify is a global leading e-commerce platform, featuring functions such as product management, order processing, multi-platform sales, inventory management, etc., with rich functions and numerous applications.
The inventory function of Shopify is very useful, It can centralize your inventory, automatically synchronize inventory data, provide real-time data to help inventory optimization, and support multi-platform sales to improve your inventory efficiency online and offline.
Next, I'll focus on using Shopify's inventory benefits, how to add inventory to shopify, how to use inventory reports to optimize your inventory, and how to manage inventory via third-party software.
2. Key Inventory Management Features in Shopify
2.1 Inventory Trackin
Product and Variant Tracking: Shopify allows you to track inventory for each product and its variants (e.g., different sizes, colors). You can set up inventory tracking for each item, ensuring that the system accurately reflects the available stock.
Multiple Locations: If you have multiple warehouses or storage locations, Shopify can manage inventory across all these locations. This is particularly useful for businesses with a complex supply chain.
2.2 Low Stock Alerts
Automated Notifications: You can set up low stock alerts to receive notifications when your inventory levels drop below a certain threshold. This helps you avoid stockouts and ensures you can reorder products in a timely manner.
2.3 Manual Inventory Adjustments
Adjustments for Returns and Damages: You can manually adjust inventory levels to account for returns, damaged goods, or other discrepancies. This ensures that your inventory records always match your physical stock.
2.4 Purchase Order Management
Creating and Tracking Purchase Orders: Shopify allows you to create purchase orders directly within the platform. You can track the status of your orders from suppliers and ensure timely restocking.
2.5 Inventory Reports
Detailed Insights: Shopify provides comprehensive inventory reports that give you insights into your stock levels, sales trends, and low stock items. These reports help you make informed decisions about restocking and managing your inventory.
2.6 Multi-Channel Inventory Sync
Sync Across Channels: If you sell on multiple channels (e.g., Shopify, Amazon, eBay), Shopify can sync your inventory across all these platforms. This ensures that your stock levels are consistent, no matter where you sell.
3. How to Use Shopify for Inventory Management
3.1 Setting Up Inventory Tracking
3.1.1. Log in to your Shopify admin.
3.1.2. Go to Products.
3.1.3. Select a product.
3.1.4. Under Inventory, toggle on “Track quantity”.
3.1.5. Enter the initial quantity.
3.1.5. Repeat for each product variant.
4. Utilizing Inventory Reports
Shopify's reporting function enables merchants to comprehensively analyze sales, customer behavior, marketing effectiveness, inventory and financial data, providing real-time and multi-dimensional insights. It supports custom reporting and data export, thereby optimizing operational strategies, enhancing sales performance and customer satisfaction.
4.1 Monitor Stock Levels
Keep an eye o n current inventory levels to spot potential stockouts or overstock situations.
4.2 Analyze Sales Trends
Identify best-selling products to optimize your inventory levels and purchasing decisions.
4.3 Calculate Inventory Turnover
Measure how quickly your inventory is being sold and replenished to optimize stock levels and reduce holding costs.
4.4 Identify Slow-Moving Products
Take action on products that aren’t selling well, such as discounting or discontinuing them.
4.5 Evaluate Purchase Order Performance
Analyze your purchase order data to improve supplier relationships and optimize your restocking process.
5. Enhancing Inventory Management with Third-Party Apps
While Shopify’s built-in inventory management features are robust, you can further enhance your capabilities with third-party apps. Some popular options include:
ShipHero: For advanced inventory and shipping management, especially useful for businesses with multiple warehouses.
Katana: A manufacturing-focused inventory management platform.
Stocky: Designed for Shopify POS Pro users to manage inventory more effectively.
Netsuite Inventory Management: Provides real-time inventory visibility and supports multi-channel sales.
Thrive by Shopventory: Offers multi-store inventory management with real-time data synchronization.
4Seller：Support users to connect Shopify, adjust Shopify inventory and sync inventory,also can snyc Shopify products and fulfill orders directly. In two simple steps: authorize Shopify stores and third-party warehouses to synchronize inventory data in real time, helping you efficiently manage inventory and avoid oversold stock shortages.
6. Conclusion
Shopify is the world's leading e-commerce platform, making it easy to set up and manage your online store, whether you're a start-up brand or an established business. With powerful features, flexible customization options, and seamless payment integration, Shopify lets you focus on growing your business without worrying about technical difficulties. From product listing to order processing to marketing, Shopify provides you with a one-stop solution to help you quickly reach customers around the world and start the road to e-commerce success!
Shopify has already become a major force in the e-commerce sector. Currently, there are numerous sellers worldwide, with their businesses spanning 175 countries. It has injected fresh impetus into breaking the traditional single sales model. In the vast world, Shopify enables any seller that can link to the Internet to expand their sales territory. Amelia - 14 Feb,2025
Fast, reliable shipping is paramount to creating a positive customer experience. Over 60% of online shoppers are more inclined to purchase when they see shipping speed estimates at checkout, while 40% admit to ceasing orders from a business after experiencing late deliveries. Recognizing the crucial role order fulfillment plays in customer satisfaction, regardless of whether you operate a small boutique or a large-scale enterprise, leveraging 4Seller's one-click order fulfillment can be a game-changer.
This guide will assist you in determining if in-house order fulfillment, enhanced by 4Seller's capabilities, is the right fit for your business and provide insights on how to embark on this journey.
What is in-house order fulfillment?
In-house order fulfillment means managing your entire order fulfillment process yourself. This includes:
Receiving and storing inventory
Tracking inventory levels
Processing orders
Picking and packing orders
Shipping orders
Tracking orders
Processing returns
Managing customer service
You can run shipping and delivery operations from a small office, garage, warehouse, or other space, depending on your business size and order volume.
Benefits of in-house order fulfillment
Managing your own fulfillment takes time and effort, but it gives you control over a crucial part of your customer experience. Here are the key benefits to consider:
Complete control over the fulfillment process
You control every step—from storing inventory to shipping orders. This control lets you offer faster shipping times, process orders more accurately, and create personalized packaging experiences for your customers. You can also handle products that need special care and respond quickly when issues arise.
Flexibility to adapt quickly
You can adjust your order fulfillment process any time based on your business needs. This flexibility is especially valuable when you’re just starting your business or have unique products with special shipping requirements. You’re free to test new packaging methods, adjust shipping options, and scale operations up or down as needed.
Potential cost savings
In-house fulfillment can cost less than using a third-party logistics (3PL) provider. Even after accounting for warehouse space, packaging materials, shipping costs, insurance, and basic equipment, many businesses find managing fulfillment themselves more cost-effective.
Challenges of in-house order fulfillment
While in-house order fulfillment gives ecommerce business owners complete inventory control, it can strain your supply chain management resources and daily operations. Here are the main challenges you’ll face:
Complex daily operations
Running your own fulfillment requires many moving parts. You’ll need to track inventory levels, coordinate picking and packing, and handle returns—all while maintaining accuracy. As your order volume grows, so does the risk of mistakes like shipping to wrong addresses or packing incorrect items.
Difficult to scale
Growing your fulfillment operation takes significant investment. You’ll need space, staff, and equipment to handle increased demand. These changes often create temporary bottlenecks that can slow down your existing operation. Each growth phase requires careful planning to maintain service quality.
Demands on time and resources
In-house fulfillment requires constant attention from you and your team. This commitment starts with initial setup and continues through daily operations. Time spent on fulfillment means less time for other core business activities, like marketing, sales, and product development.
Before choosing in-house fulfillment, consider the full investment needed. Calculate costs for equipment and software, packaging materials, local and international shipping, staff training, storage space, and insurance alongside your order volume.
How to implement in-house order fulfillment?
Ready to start fulfilling orders yourself? Here’s a step-by-step guide to start your operation:
1. Set up your storage space
Choose a dedicated space for managing inventory and processing orders. This could be your garage, office, storage unit, or warehouse. The space you need depends on your order volume and products—a candle shop needs less space than a furniture store.
2. Get your equipment ready
Stock your workspace with essential tools like shelving for organized storage, packing materials, and a shipping label printer. You might also want a barcode scanner and warehouse management software to track orders more efficiently.
3. Create your fulfillment strategy
Compare shipping carriers’ rates and calculate your costs for local, national, and international shipping. Then set your shipping prices and establish quality control measures. You’ll also need to define order cutoff times and create a clear returns policy for your customers.
4. Design your workflow
Map out every step of your fulfillment process:
Receiving, storing, and inventory management
Picking, packing, and shipping orders
Returns and exchanges
Use pick lists to batch pick orders that you’re fulfilling across multiple orders. Pick lists can include quantities of each item to be picked, images of the items, and/or storage (bin) locations to help you locate them quickly. Batching and picking items strategically is helpful when you have a lot of items and don’t want to go back and forth to the same bin over and over. You just gather up all your items for multiple orders and then pick them all at once, go back to your packing station, and pack it all up.
Packing slips are another type of documentation that improve overall fulfillment accuracy. They include a list of all the items in a given order for your fulfillment team to cross-check. Once the order contains the right items and quantities, the packing skip is put into the shipping box with all of the items and sent out to the buyer.
4Seller lets you create and print packing slips directly from the Orders tab inside your admin. You can customize this template to include details that make picking easier for your team. At minimum, each slip should include:
The order number and date
An itemized list of products, including quantity and SKU number
The customer’s contact information and shipping address
Your business information, including returns policies and support methods
The shipping carrier and fulfillment method
5. Build your team
Hire and train staff based on your order volume. Make sure everyone understands your fulfillment process, safety procedures, and customer service standards. Clear documentation and regular training help maintain quality as your team grows.
6. Set up shipping
Connect your store with 4Seller for streamlined label printing and tracking. Below, we will take a detailed look at the process and numerous advantages of 4Seller's one-click order printing feature.
I. Preparation Steps for One-Click Order Fulfillment
Install and Activate the Printing Plugin:
Before using the one-click order printing feature, merchants need to install and activate the printing plugin provided by 4Seller. This plugin supports the full process integration from purchase to order printing, ensuring accurate transmission of order information to the printing stage.
Confirm Scanner Gun Connection:
The scanner gun is an essential tool for quickly entering order numbers and order dimensions. Merchants need to confirm its proper connection to the system. By using the scanner gun, merchants can rapidly scan and enter order information, reducing errors and time consumption associated with manual input.
Confirm Electronic Scale Connection:
To accurately record product weights, merchants also need to confirm that a USB-interface electronic scale is connected to the system. When packing orders, simply placing the product on the electronic scale allows the system to automatically enter the weight information, further enhancing processing efficiency.
Set Up Printing Barcodes:
When printing packing slips, merchants need to set up a print format that includes order number barcodes, package dimension barcodes, logistics barcodes, and purchase order confirmation barcodes. These barcodes will serve as the basis for subsequent scanning and information entry, ensuring the accuracy and efficiency of order processing.
II. Four-Step Process for One-Click Order Fulfillment
Scan the Packing Slip:
Merchants first scan the barcode on the packing slip, and the system automatically recognizes and loads the relevant information for that order.
Scan and Enter Dimensions and Weight:
Next, merchants use the scanner gun to scan the order number and corresponding dimension and weight barcodes. The system automatically enters this information into the order details.
(Scan to) Select Logistics:
After confirming the order information, dimensions, and weight are correct, merchants select the appropriate logistics method by scanning, and the system automatically updates the logistics information and generates the corresponding logistics label.
Scan the Purchase Order Confirmation Barcode:
Finally, merchants scan the confirmation barcode on the purchase order, and the system completes the order printing and shipping process, preparing the goods for dispatch.
In summary, 4Seller's one-click order printing feature offers merchants in the e-commerce industry a brand-new order processing experience characterized by efficiency, accuracy, and convenience. It is believed that with the widespread adoption and promotion of this feature, more and more merchants will be able to enjoy the conveniences and advantages brought by intelligence and automation.
7. Monitor and optimize as needed
4Seller encourages regular monitoring of order accuracy, shipping times, inventory turnover, and customer feedback. By utilizing these key performance indicators (KPIs), 4Seller aids in optimizing processes and reducing costs over time. Conducting periodic assessments allows 4Seller to identify bottlenecks and areas for improvement, ensuring continuous enhancement of operational efficiency.
Returns management in order fulfillment
Returns are an inevitable part of running an online store. With 80% of shoppers saying they won’t buy again after a poor returns experience, getting this process right is crucial for customer retention and cost control.
4Seller’s built-in returns management tools let you handle the entire process from your store admin:
Create a self-serve returns portal for shipping labels
Send automated tracking notifications
Process refunds to original payment methods
Offer store credit options
Manage exchanges
Update inventory automatically
Integrating order fulfillment with all your ecommerce platform via 4Seller
The in-house order fulfillment process has many moving parts. Each order needs to go through several stages before it arrives in your customer’s hands. With so many opportunities for things to go wrong, it’s crucial to have complete visibility into your processes. That’s possible with order fulfillment technology that integrates with your ecommerce platform with 4Seller.
4Seller’s one-click fulfillment feature gives you one central dashboard for orders from every sales channel—whether they’re from your Amazon, Shopify, TikTok, Walmart, Etsy, eBay, Woocommerce and Temu store. All your orders come together in one place, making it easier to manage in-house fulfillment.
From your 4Seller one-click fulfillment dashboard, you can:
View and change fulfillment status (unfulfilled, awaiting shipment, partially fulfilled)
Update inventory levels when orders are fulfilled
Buy most favorable shipping labels
Add tracking data
Manage customer returns
In conclusion
While the decision to adopt in-house order fulfillment with 4Seller's one-click functionality hinges on your business's unique needs and resources, the benefits of expedited, reliable delivery cannot be overlooked. By carefully considering the outlined factors and following the guidance provided, you can enhance your customers' shopping experience, foster loyalty, and ultimately drive business growth. Whether you choose to fully embrace in-house fulfillment or seek a hybrid model, the integration of 4Seller's advanced tools can significantly streamline your operations, ensuring that your orders are fulfilled swiftly and accurately, every time. Irene - 12 Feb,2025
In TikTok, the blue ocean of e-commerce, the shop performance score is like your store "health index", which directly affects your traffic distribution, activity registration eligibility, and even the survival of the store! If you want to ride the wave of TikTok , this guide to store performance scores should be packed!
1. What's the TikTok Shop Performance Score?
The TikTok Shop Performance Score is a metric used by TikTok to evaluate the overall performance of sellers on its e-commerce platform. It is designed to ensure that sellers maintain high standards in areas like customer service, order fulfillment, and product quality.
2. The following are some common deduction operations that you need to know.
2.1 Issues related to products
Selling counterfeit or infringing goods: Selling counterfeit brand goods or infringing intellectual property rights (such as unauthorized brand goods, pirated products, etc.) will be severely punished.
Inaccurate product information: The product title, description, and pictures do not match the actual product, and there is exaggeration, false information, or misleading consumers.
Substandard product quality: The product has quality problems such as damage, defects, or functional defects, resulting in customer complaints or returns.
Prohibited or restricted sales goods: Selling goods prohibited by the platform (such as contraband, dangerous goods, etc.) or special category goods without sales permission.
2.2 Logistics-related issues
Delayed shipment: Failing to ship within the promised time or not updating the logistics information in a timely manner, resulting in a poor customer experience.So how to more efficiently fulfill the order? You may wish to try using the 4Seller automatic fulfillment order function. When you set the logistics rules in 4Seller and the store issues the order, you can automatically purchase the labels, improving your delivery efficiency.
False shipment: Marking as shipped but not actually shipping, or the logistics information not being updated for a long time.
Inaccurate logistics information: The provided logistics tracking number is invalid or untraceable, preventing customers from checking the status of their packages.
2.3 Customer service issues
Failure to respond in a timely manner: Failing to reply to customers' inquiries or after-sales issues within the stipulated time, resulting in customer dissatisfaction.
Poor service attitude: Communicating with customers in a bad-tempered manner, using inappropriate language, or failing to effectively solve customers' problems.
Failure to handle after-sales requests: Ignoring customers' requests for returns, exchanges, or refunds, or failing to handle after-sales issues within the stipulated time.
2.4 After-sales related issues
Refusal of reasonable returns/refunds: When customers make reasonable requests for returns or refunds, the seller refuses without a valid reason.
Unclear after-sales process: The return and exchange policies are not clear, or the after-sales process is complicated, resulting in a poor customer experience.
Failure to properly handle disputes: Failing to resolve disputes between customers and the store in a timely manner, leading to customer complaints to the platform.
2.5 Violation of platform rules
Manipulating sales or reviews: Manipulating store ratings or product reviews through false transactions, order padding, or inducing positive reviews.
Abusing promotional activities: Engaging in fraudulent behaviors such as false discounts or inflated prices during participation in platform promotions.
Failure to comply with platform policies: Violating other policies of TikTok US stores, such as failure to pay fees on time or failure to provide necessary qualification documents.
2.6 Other deduction behaviors
High customer complaint rate: The store has received a large number of customer complaints and has not handled or improved them in a timely manner.
High order cancellation rate: Due to reasons such as out-of-stock and price errors, a large number of orders have been cancelled, affecting the customer experience.
Low store rating: The comprehensive indicators such as product rating, logistics rating, and service rating are lower than the platform requirements.
3. How to avoid deductions in your store's score and protect your "health index"?
At present, TikTok will officially evaluate your store performance score based on the following three dimensions.
To avoid deductions from your store's score, you need to start from the origin and do the following well:
Strictly control the quality of goods: Ensure that the product descriptions are true and accurate, the pictures are clear and beautiful, and resolutely prevent false advertising and the sale of counterfeit goods.
Optimize the logistics service experience: Select reliable logistics partners, ship goods promptly and update logistics information in a timely manner to ensure that the products are delivered safely and on time to customers.
Improving customer service levels: Respond promptly to customer inquiries, patiently answer their questions, actively handle after-sales issues, and win customer praise with sincere service.
Improve the after-sales service system: establish a convenient return and exchange process, handle refund requests promptly, actively resolve customer disputes, and enhance customer satisfaction.
4. Unlucky to lose points? Don't panic! Find the Best Methods to Rescue Shop.
Even if you are unfortunately deducted points, don't panic. Take the following measures promptly and there is still a chance to "turn the situation around".
Find out the cause immediately: Log in to the TikTok seller backend, check the specific reason for the deduction of points, and make targeted rectifications.
Positive appeal: If you believe that the deduction of points is a misjudgment, you can prepare relevant evidence materials and appeal to the platform.
Optimize operational strategies: Develop corresponding optimization plans for deduction items and strictly implement them to prevent similar issues from recurring.
Continuously improving service quality: Putting customer experience first, constantly enhancing product quality, logistics speed and customer service level, and regaining the trust of the platform and customers with high-quality services.
5. High-scoring stores can help you win more oppurtunities. Seize the Moment Don't miss it.
The performance score of your TikTok store is not only your "permission" for operating on the platform but also your "golden signboard" for winning the trust of customers. Only by operating with care and constantly improving service quality can you create a high-scoring store, ride the waves in the blue ocean of e-commerce on TikTok, and achieve success!
FAQ
1. Why don't I get shop performance score?
The shop performance score will only be displayed if 30 orders (not false orders) have been completed in the last 90 days, and the shop performance score will be evaluated based on the store's performance in the last 90 days.
2. What behaviors will shop performance score affect?
Accelerated Settlement: The more you order, the faster you receive payment, and the number of your orders also affects the shop performance score. The standard settlement period of the general store is eight days after the delivery of the product, if the performance score meets the requirements, the settlement period can also be shortened by 1 to 5 days.
3. What is the role of store performance score?
Get involved in TikTok : When your shop performance score is not less than 2.5 points, you can participate in TikTok's promotion activities, provide goods and freight subsidies for new and old customers in the promotion activities, so as to increase the sales volume and profit of the store.
4. What is the reward for high shop performance score?
When your shop performance score reaches 4.5 points, you can earn the star shop badge, which is a good standard for the store list and can be viewed by buyers in the product details page, content and live stream of the TikTok store. The conditions for getting a badge are as follows
4.1 Graduate from a new shop
4.2 Store score at least 4.5
4.3 Violation score less than 12 points
5. What is the impact of excessive penalty points for violations?
At present, according to the seriousness of the illegal policy, the official will decide and assign 1 to 48 violation points, when a certain point is reached, law enforcement action will be taken to restrict the seller's store operation.
12 points: The seller cannot attend a major event within 7 days, and the list of items cannot be created and updated within 7 days
24 points: The seller cannot attend a major event within 14 days, and the list of items cannot be created and updated within 14 days
36 points: The seller cannot attend a major event within 28 days, and the list of items cannot be created and updated within 28 days
48 points: The seller's account will be permanently suspended, and the decision to reactivate the account will be made at the discretion of TikTok officials.
6. Can the violation points be restored?
Violation points will be reset every 180 days.
7. What should I do if the TikTok official give me the wrong violation points?
If the official give the shop a false violation score, you can have two of these opportunities. For the first appeal within 30 days, the second appeal needs to be appealed within 15 days, and the appeal needs to provide sufficient evidence to prove the store's compliance.
Amelia - 06 Feb,2025
Are you ready to take your small or medium-sized business (SMB) to new heights in 2025? With the right marketing strategy and the ultimate tool by your side, sky's the limit! Introducing 4Seller, the game-changer that's set to revolutionize how SMBs approach marketing this year. From holiday promotions to new product launches, 4Seller equips you with the precision and power to reach your target audience like never before.
But marketing is all about timing, and while holidays and seasonal moments create great opportunities to reach your target customers, it's sometimes challenging to know which moments to plan for and how to stand out. To help you navigate your 2025 marketing plans and ensure you capture every crucial moment, we've created a comprehensive 2025 Marketing Calendar. With this calendar, your brand can discover and plan the right moments throughout the year to join the conversations on TikTok and make the most of 4Seller's capabilities. Keep reading to discover how you can harness the full potential of both and turn your marketing dreams into reality.
How to use this 2025 TikTok marketing calendar?
Prioritise. Select up to three major holidays that best align with your brand. For example, if you sell jewellery, you may want to focus on Motherʼs Day. If you run a custom stationery business, then back-to-school season would be a good fit.
If you havenʼt done so already, make sure to set up your TikTok Ads Manager account now so that you can make the most of all the biggest seasonal moments on TikTok!
Launch your campaign early. A best practice is to get the ball rolling on a major holiday initiative up to two months ahead of the actual date. This gives you plenty of time to capture usersʼ attention and build momentum before you need them to take action. Depending on the holiday/moment - consumers start browsing quite early! Wedding planning, for example, can start up to a year before.
Put our top tips into action. Under each seasonal moment, you'll find a TikTok top tip that will advise you on a best practice, advertising feature or key focus to test out coming up to that time of year.
What is the content of 2025 TikTok marketing calendar？
Q1: January, February, March
January: New Year - New start
This is the moment for health and fitness on TikTok as the beginning of the year signifies new healthy habits, with some people taking part in Veganuary for the month. The place for workouts, fitness challenges, sports and healthy eating habits. #FitTok has 4.7M publications on TikTok. Sports is democratised on the platform, with the community exchanging tips, pieces of advice and motivation. Consider joining the conversation about healthy habits.
Top tip: Start the year with a TikTok marketing plan that bears in mind what your audience is looking for, but donʼt play it too safe. Use TikTok to get creative with what you offer your audience in 2025!
February: The month of appreciation
If your brand sells a giftable product or service, you probably know that Valentine's Day, taking place on Friday February 14th, could be a good focus for you. But did you know that there's another February opportunity for brands to take hold of, if you want to make the most out of the feelings of love and appreciation in the air? Ahead of Valentine's Day, we have what has become known as Galentine's Day on Thursday February 13th. If your brand sells decorations, giftable products or generally has a female target audience, then this day of women celebrating their friendships is one to keep on your radar!
For our fashion centred brands, Thursday February 20th will see the beginning of London fashion week for Autumn/Winter collections 2025. Whilst fashion inspiration is shared and discovered by the community all year round, their interest increases from January, and remains strong at each peak of Fashion Week. So, be sure to leverage the fashion enthusiasts on TikTok at this time of year!
February 28th is a hugely important date for the 1.9 billion-strong Muslim population around the world, as it marks the beginning of Ramadan. Ramadan represents a month of fasting, prayer, reflection, and community. Focus your campaign efforts during this month on these ideals by showing support for your community and offering help over profit.
Top tip: Utilise Video Shopping Ads to push your top selling products ahead of Valentineʼs Day. You can check out our Shopping Ads Checklist here to make sure that youʼre ready to start testing shopping ads!
March: A month of celebration!
While our #booktok community will be out in full force for World Book Day on Thursday March 6th,two days later (March 8th) is International Women's Day. Women all over the world are using TikTok to grow their businesses and build community – and the impact is huge. About 85% of female users say they come across content on TikTok that they relate to.(1) Show your support for womenʼs initiatives and causes, and showcase your products and services that are tailored to women on Friday March 8th.
Parts of the globe will be going green for St.Patrick's Day on Monday March 17th! Whether your business has an Irish connection or not, everybody can be Irish on St Patrick's Day. Join in on the fun occasion. It's a great opportunity for businesses across hospitality, music, clothing and accessories – as well as tourism – to name just a few.
Getting back to the topic of celebrating powerful women, Mother's Day will be celebrated on Sunday March 30th this year. While this holiday celebrates mums, you may want to aim your campaigns at the family members who are buying them gifts, like their children and spouses. Don't just focus on sales; share your own Mother's Day post as an appreciation to all your hard working mum customers!
With tourism in mind, it's worth noting that March is also the time when lots of people start to look at planning that big summer holiday for themselves and their families, with April becoming the peak booking season. For small businesses like boutique hotels or purveyors of travel-related products and services, itʼs the perfect time to focus your campaigns on raising awareness and offering early bird deals to convert customers just as theyʼre beginning to plan.
Top tip: When setting up your TikTok Pixel, be sure to start with Add to Cart optimization events and toggle on automatic advanced matching and third party cookies. After all, more matched events leads to more conv ideals by showing support for your community and offering help over profit.
Q2: April, May, June
April: Keeping it light and down to earth
While April 1st, also known as April Fools Day might not seem like a strong opportunity for businesses, it's a great way to promote brand awareness. TikTok is all about showcasing joyful, relatable content so whether you want to 'release' a fun, fake new product, make a video of you pranking some of your colleagues or simply want to add an extra dose of humour to your usual marketing campaigns, April 1st is a great opportunity for brands of all kinds to tap into!
Easter Sunday will be on April 20th this year, and is more than just chocolate eggs. Confectionery and chocolate shops may do well, as many people purchase Easter eggs, bunnies and other sweets as gifts, or to enjoy themselves. It's a great opportunity for clothing, decorations, toys and gifts. Restaurants and cafes also have a great opportunity to increase in business with families gathering to celebrate Easter over a meal together. Flower shops and garden centres may also do well as people purchase flowers and plants to decorate their homes and gardens for Easter.
First celebrated in 1970 to raise awareness of environmental issues, Earth Day is a day when people around the globe stand together in support of protecting our planet from deforestation and pollution. It will take place on Saturday April 22nd this year. Focus your campaigns around this occasion on highlighting your sustainable products and business practices.
Top tip: Make sure that you are working to build your organic TikTok presence alongside your paid ads. A good organic strategy can help you maximize the effect of paid content and increase your ROAS. Use your organic channel to test and learn what content works best–then boost success with Spark Ads.
May: Wedding season kicks off
Wedding planners, bridal shops, formal wear rental shops, caterers, DJs, photography and videography services, florists and bakeries can all prosper on TikTok this time of year. These types of businesses often see an increase in demand as couples begin to plan their weddings. In addition, honeymoon-related businesses such as travel agencies, resorts and hotels can also make the most of this time of year as many couples plan their honeymoons around the same time they plan their weddings. Keep in mind couples often start planning very early - even up to a year before!
Top tip: Use TikTok tools for inspiration. If you think youʼd need an expensive video editing team to run ads on TikTok, think again — creating captivating ads is a cinch! With these tools, youʼre able to easily make fun and engaging videos with just the photos and videos you have to hand. Try out some of our great tools such as Automated Creative Optimisation, Smart Video, Video Templates, TikTok Video Editor, and Smart Video Soundtrack.
June: Start of Summer fun & games!
This is an opportunity for your brand to show its support for the LGBTQIA+ community during the month of June. Whether you choose to create a special rainbow flag-coloured product, donate money to an LGBTQIA+ charity, or just voice your support publicly for the queer communityʼs rights – Pride campaigns are an opportunity to express your values with your consumers.
Sunday June 15th marks Father's Day. While it may lag behind Mother's Day as a shopping occasion, expected per-person spending on Father's Day is another great occasion not to be missed.
From Sunday June 15th to Sunday July 13th, the 2025 FIFA Club World Cup 2025 will be held in stadiums across USA. This could be an exciting opportunity to showcase your business's global presence, tap into the worldwide enthusiasm for top-tier football, and join in on the pre- and post-match hype on TikTok.
June is the beginning of the widely anticipated festival season across Europe. With Glastonbury, Tomorrowland, Sziget and several other hugely popular festivals, make sure youʼve got your TikToks on how to style outfits, useful portable tech or where to relax post festival, ready to go ahead of this key seasonal moment!
Wimbledon kicks off on June 30th 2025, marking the beginning of one of the most prestigious tennis tournaments in the world. Whether you're a sports-related brand or not, the excitement surrounding Wimbledon is something every brand can get involved in. The tournament is watched by millions worldwide, offering ample opportunities for engagement and sponsorships. Brands can leverage the tennis spirit through tailored marketing campaigns, exclusive partnerships, or simply by joining the conversation on social media.
Top tip: Partner with creators this Summer to expand your reach, build trust & credibility and have some fun with someone whoʼs a good fit for your brand. Use our Creator Marketplace to find someone who might work well with you.
Q3: July, August, September
July: Summer Sales & Sports!
Shoppers look for seasonal clearance bargains to kickoff the summer season in advance of planned holidays and time off from school. Plus, with lots of travellers looking to get out of town during the summer, this is a goodtime to showcase accommodation, flights, rentals, restaurants, experiences and travel products.
We also have the Tour de France commencing on Saturday July 5th,one of many sporting events to find ways to interact with as a business on TikTok this Summer!
Top tip: Although it may seem early, July is a good time to start planning your marketing strategy and getting creative assets together for your Black Friday and Q4 campaigns.
August: Back to School season begins
Parents of school-aged children and teenagers will be looking to restock school supplies, electronics, clothing, accessories and snacks. Back-to-school can start as early as mid-August, but most schools will have started by early September.
Top tip: This back to school season, be sure to try out Spark Ads if you havenʼt already. This time of year sees lots of users posting organic content where they may recommend your products for other parents or college students to buy, so why not turn these into Spark Ads to boost your reach and add to carts?
September: Fashion & Tourism
Fashion fever is here! The London fashion week for Spring/Summer 2025 will take place from Thursday September 18th 2025. Strut your stuff and make the most of this opportunity for your business. This is your chance to make it rain in style. This calendar moment is great if you're a clothing brand, makeup or accessories business. However, there's an engaged audience for everyone. Find your niche.
Saturday September 27 this World Tourism Day. If your brand focuses on accommodation, flights, rentals, restaurants, experiences or travel products, this is a day for you to markdown! Whether you're making content about how tourism has positively helped your business to grow, enticing new customers with some reasons why they should visit your country/establishment or showing how easily your product can be transported, there's plenty of creative ways that you can make the most of World Tourism Day for your brand.
Top tip: Stuck for what to say in your TikTokads or looking for an easier way to streamline the editing of assets between multiple stakeholders? Check out the CapCut for Business websiteto see how you can use this tool for all your ideation and production needs!
Q4: October, November, December
October: Black History Month, World Mental Health Day & Halloween
The best time to #SupportBlack businesses is all year round, but October in particular is all about celebrating Black achievements and elevating Black voices, and that includes Black-owned businesses. Use this month to share the story and inspiration behind your Black-owned business – or highlight others that have been an inspiration to you. It's also a great time to partner with Black creators and share your business story through their unique voice and creativity.
October is a time to connect with your entire community and make a positive impact. World Mental Health Day on Friday October 10this a key example of that opportunity. With a growing focus on mental health all around the world, you can spread awareness by sharing how your businessʼ products or services promote self-care, stress reduction or wellbeing.
And of course, with the end of October comes Halloween on October 31st. Look for opportunities to embrace the spooky spirit of Halloween and have fun with treats (not tricks!) for your customers.
Top tip: Make sure to focus on working with a diverse range of creators for various campaigns. Inclusivity is for life, not just for a season!
November: Sales & gifting season gets underway!
Kicking off our moments for big sales opportunities in November, we have Single's Day on Tuesday November 11th. This is a day where single people all over the globe treat themselves because being solo doesn't stop them from shopping for something nice!
Next up, we have our biggest shopping day of the year, Black Friday. This will take place on Friday November 28th. Proper planning for Black Friday could make or break your performance for the year, so get started early. Many brands will start their planning in mid-summer.
For all of our small businesses out there, Saturday the 29th of November is Small Business Saturday! This is a day where you can reflect on how far your business has come, as well as sharing your business' values to build brand awareness.
Top tip: Every hook needs a payoff. Follow your hook with key selling points and close out with a strong call-to-action (CTA). Including a CTA is key because it prompts the viewer to take a specific action, such as visiting a website, following a brand on TikTok, or making a purchase.
December: Holiday fever!
With another big sales opportunity arriving on December 1st with Cyber Monday, the final month of the year is one of the most important sales periods to plan ahead for. As lots of users are looking for the perfect gift, December is a great time to connect with last-minute shoppers. Consumers will be looking for the perfect Christmas or New Years outfits, decorations, recipes and much much more! Donʼt miss this opportunity to highlight what your business has to offer by sharing your products and services that fit a variety of budgets.
Decemberʼs marketing push will likely focus on those key shopping dates before the delivery cut off – usually somewhere between 10th–18th December.
Top tip: Make the most of Q5 (the period between Christmas and the New Year) by producing ads with a self-care or self-gifting narrative. This is the time when people are treating themselves after a busy period of gifting others!
How to Maximizing Your SMB's TikTok Marketing Potential with 4Seller in 2025?
As we embark on a new year, small and medium-sized businesses (SMBs) are looking for innovative ways to boost their marketing efforts and stay ahead of the competition. One platform that continues to offer immense potential for growth is TikTok. However, navigating this video-centric social media landscape effectively requires a strategic approach. This is where tools like 4Seller can make a significant difference.
The Power of TikTok for SMBs
TikTok has quickly become a go-to destination for businesses seeking to engage with a younger, diverse audience. Traditional e-commerce listing methods simply don't cut it on this platform, where video content reigns supreme. To succeed on TikTok, SMBs need to think beyond static images and product descriptions. Instead, they should focus on creating engaging, authentic content that resonates with users.
Influencer Marketing with 4Seller
One of the most effective strategies for tapping into TikTok's vast user base is through influencer marketing. However, finding the right influencers who can authentically represent your brand and drive engagement isn't easy. This is where 4Seller comes in.
4Seller offers a comprehensive solution for influencer marketing on TikTok. With its advanced tools, you can easily identify and filter influencers based on various criteria such as follower count, relevance of video content, agency affiliation, individual status, video completion rates, and conversion rates. This ensures that you collaborate with creators who are not only popular but also aligned with your brand's values and target audience.
Once you've identified the perfect influencers, 4Seller streamlines the outreach process by enabling you to send bulk invitation messages for collaboration. This not only saves time but also increases the likelihood of successful partnerships, leading to impressive data conversions and a broader reach for your brand.
Informed Product Selection with 4Seller’s TikTok Ranking System
Another crucial aspect of leveraging TikTok for your SMB is staying updated on trending products. 4Seller's proprietary TikTok ranking system provides valuable insights into which products are performing well and gaining traction in various categories.
This system categorizes products into different segments and offers daily, weekly, and monthly rankings for Bestseller Rank, Revenue Rank, and Surging Sales Rank. By utilizing these rankings, you can strategically select popular and high-potential products that align with your needs. This informed product selection not only enhances your offerings on TikTok but also increases visibility and sales.
As you prepare your 2025 marketing calendar, consider integrating 4Seller into your TikTok strategy. With its powerful influencer marketing capabilities and proprietary TikTok ranking system, 4Seller can help you navigate the platform more effectively, stay ahead of trends, and ultimately drive growth for your SMB.
In conclusion
As the year 2025 dawns, small and medium-sized businesses (SMBs) face new market opportunities and challenges. To assist SMBs in better planning their marketing strategies, the recently released blog post titled "Your 2025 SMB Marketing Calendars are Here!" has become a focal point for numerous enterprises. This article not only provides SMBs with a detailed annual marketing calendar but also highlights the significant role of 4Seller in the formulation and execution of marketing strategies.
In this summary, we focus on how 4Seller has emerged as a valuable assistant for SMBs in their marketing efforts in 2025. 4Seller not only possesses the capability to precisely target customer segments but also provides customized marketing recommendations for SMBs through data analysis. This enables SMBs to more effectively utilize their marketing resources and enhance the relevance and return on investment of their marketing activities.
The article outlines key marketing milestones throughout the year, such as holiday promotions and new product launches, which are excellent opportunities for SMBs to showcase their brand strength and attract customer attention. During these times, 4Seller assists SMBs in crafting more appealing marketing campaigns and utilizes intelligent push notifications to deliver messages precisely to potential customers, thereby maximizing marketing effectiveness.
Furthermore, the article emphasizes the importance for SMBs to continuously learn and adapt to market changes in 2025. As a flexible marketing tool, 4Seller evolves and optimizes with changing market trends, providing SMBs with ongoing support and security. This means that with the help of 4Seller, SMBs can remain synchronized with the market, seizing every marketing opportunity.
In conclusion, this blog post offers SMBs a valuable marketing guide, while 4Seller serves as an essential tool for SMBs to achieve precision marketing in 2025. By fully leveraging the functionalities and advantages of 4Seller, SMBs can stand out in the fiercely competitive market, achieving sustained business growth and enhancing brand value.
Irene - 05 Feb,2025
In the rapidly evolving e-commerce landscape, leveraging multiple platforms has become crucial for enhancing business performance. The integration of Shopify products into TikTok Store offers merchants a multitude of advantages, effectively harnessing the unique strengths of both platforms to drive sales and boost brand recognition. TikTok's predominantly young and engaged audience, coupled with its sophisticated recommendation algorithm and seamless shopping experience, presents merchants with unprecedented opportunities to reach a global consumer base and foster brand loyalty. Enter 4Seller, a game-changing solution that enables merchants to seamlessly integrate their Shopify products into TikTok Store, capitalizing on these advantages and ensuring a smooth and efficient operation across both platforms.
What About TikTok Shop in 2025?
The U.S. e-commerce market demonstrates a high degree of inclusivity towards various e-commerce models. Traditional e-commerce platforms represented by Amazon, eBay, and Walmart, as well as independent sites like Etsy, Best Buy, and Shein, have built a solid market foundation relying on their robust logistics systems, diverse product categories, and mature brand-building strategies.
Beyond these, the rise of social commerce has opened a new landscape in the U.S. e-commerce market. Among them, TikTok, leveraging its unique algorithm recommendation mechanism and high user stickiness, has opened a new door to social commerce marketing through short videos and live streaming sales.
In the first half of 2024, TikTok's monthly active users in the U.S. stabilized at over 170 million, making it the largest traffic pool among TikTok's various stations. At the same time, active users accounted for more than 50% of the total U.S. internet population, providing a natural traffic entrance for TikTok Shop.
Benefiting from TikTok's vast active user base in the U.S., the platform has been able to quickly attract a large number of potential customers in a short period. In addition, TikTok's short video content format aligns well with the consumption habits of young users, providing a powerful medium for product promotion, aiding in the telling of brand stories and personalized display of products.
Meanwhile, TikTok Shop is strengthening its relationships with local partners to better understand and meet the needs of American consumers, enhancing user experience.
In September 2023, TikTok Shop was fully launched in the U.S., officially announcing the opening of its U.S. platform to Chinese merchants. This initiative prompted numerous cross-border sellers to accelerate their transformation and flood into this emerging social commerce sector, hoping to seize an early advantage in this blue ocean market.
As of April 2024, the number of daily paying users on TikTok Shop in the U.S. had tripled in a short period.
During the "Black Friday" sales season in 2024, TikTok Shop's sales exceeded $100 million, demonstrating its strong market appeal and platform potential. This milestone achievement further证明了TikTok's unique competitive advantage in the global e-commerce sector. Despite the challenges posed by policy changes in the U.S. market, TikTok is actively taking countermeasures, converting challenges into new growth drivers through legal battles and business innovation.
What About Shopify in 2025?
Shopify reported revenues of $2.16 billion, up 26.1% year on year. This print exceeded analysts’ expectations by 2.2%. Overall, it was a very strong quarter for the company with an impressive beat of analysts’ EBITDA estimates and revenue guidance for next quarter beating analysts’ expectations.
“Q3 was outstanding, further establishing Shopify as a leader in powering commerce anywhere, anytime. Our unified commerce platform is becoming the go-to choice for merchants of all sizes,” said Harley Finkelstein, President of Shopify. “As the busiest shopping season of the year for our merchants approaches, they trust Shopify to provide the tools, unmatched speed, and reliability to maximize their success.”
Jeff Hoffmeister, Chief Financial Officer of Shopify, said, “Shopify achieved 26% revenue growth and 19% free cash flow margin this quarter, marking our sixth consecutive quarter of greater than 25% revenue growth excluding logistics. Moreover, we have grown free cash flow margin sequentially each quarter this year, consistent with what we delivered last year. These results demonstrate the durability of our business, our multiple avenues for growth and continued discipline of balancing both future growth investment and operational leverage.”
Selected Business Performance Information(1)
(In US $ millions, except percentages)
Why Should Shopify Products be Sold on TikTok Store?
Integrating Shopify products into TikTok Store offers a multitude of advantages for e-commerce merchants, leveraging the unique strengths of both platforms to enhance business performance. Here are some professional reasons to consider selling Shopify products on TikTok Store:
Access to a Younger and Engaged Audience:
TikTok boasts a predominantly young user base, with a high concentration of individuals aged 16 to 34. This demographic not only has significant purchasing power but also exhibits a preference for social media-driven shopping experiences. By placing Shopify products on TikTok Store, merchants can tap into this vibrant and active consumer group, potentially boosting sales and brand recognition.
Content Creation and Social Interaction:
TikTok is renowned for its short-video content, which is highly effective in product showcasing and brand storytelling. Merchants can leverage TikTok's creative tools, such as music libraries, filters, and effects, to produce engaging and entertaining videos that showcase their Shopify products. Additionally, the platform's interactive features, including likes, comments, shares, and live streaming, foster a sense of community and enhance user engagement, leading to increased brand loyalty and conversion rates.
Advanced Recommendation Algorithm:
TikTok's sophisticated recommendation algorithm tailors content to users' interests and behaviors, enabling merchants to reach their target audience with precision. This personalized approach to marketing can significantly reduce marketing costs while increasing ad click-through and conversion rates. Merchants can utilize TikTok's diverse advertising formats, such as in-feed ads and challenge campaigns, to further enhance their visibility and attract potential customers.
Seamless Shopping Experience:
TikTok Store allows users to shop directly from the videos they watch, simplifying the purchasing process and enhancing the overall user experience. This feature encourages impulse buys and increases conversion rates by removing friction points in the traditional shopping funnel. By integrating Shopify products into TikTok Store, merchants can capitalize on this streamlined shopping experience, making it easier for consumers to discover and purchase their products.
Global Reach and Cross-Border Commerce Opportunities:
TikTok's global user base presents merchants with unprecedented cross-border commerce opportunities. By listing Shopify products on TikTok Store, merchants can reach consumers in various countries and regions, expanding their market reach and fostering international brand recognition. TikTok's support for multiple languages and global logistics systems facilitates this international expansion, enabling merchants to sell their products worldwide.
Integration with Shopify's Robust E-commerce Platform:
Shopify is a well-established e-commerce platform known for its ease of use, low cost, and extensive customization options. By connecting Shopify to TikTok Store, merchants can enjoy the benefits of both platforms. They can manage their products, orders, and customer data seamlessly across both systems, ensuring a smooth and efficient operation. Additionally, Shopify's vast array of templates, plugins, and marketing tools can be leveraged to further enhance the shopping experience on TikTok Store.
Selling Shopify products on TikTok Store offers merchants a unique opportunity to access a younger and engaged audience, leverage advanced recommendation algorithms, provide a seamless shopping experience, expand their global reach, and integrate with a robust e-commerce platform. These advantages collectively create a powerful e-commerce ecosystem that can significantly boost sales, brand recognition, and customer loyalty.
How to Sell Shopify Products be Sold on TikTok Store?
Step 1: Connect Shopify And TikTok to 4Seller
Online sellers have several options to link their Shopify stores to TikTok. One approach involves manually adding TikTok to their Shopify store via the Shopify dashboard. Alternatively, they can utilize multichannel e-commerce management software, systems, or applications to integrate multiple e-commerce platforms seamlessly. 4Seller stands out as a free, omni-channel e-commerce ERP solution that facilitates real-time business management across numerous channels for merchants. It is readily available on both the Shopify and TikTok App Store. Upon installing the 4Seller App on both Shopify and TikTok, users will be directed to the 4Seller platform for further configuration and management.
Go to 4Seller → Setting→ Shop Manage → Click "Shopify" and "TikTok" Icon to connect your Shopify and TikTok store to 4Seller.
Turn to this article to follow a complete guide to conncet your Shopify store with 4Seller.
Turn to this article to follow a complete guide to conncet your TikTok store with 4Seller.
After completing the relevant steps, your Shopify store and TikTok store are linked together in 4Seller, then you can start using 4Seller to sync and edit products, fulfill orders, manage inventory, etc.
Step 2: Import Shopify Listings to TikTok Store
Now you can go to 4Seller's Listing module, Click the" Shopify to TikTok" icon to sync the listings from Shopify Store to TikTok Store. After that you can import products one by one or bulk import multiple Shopify listings to TikTok. Or also 4Seller Support Copy by shop, which means that you can Import the whole Shopify Store products to TikTok Store with one single click.
When the products are imported to TikTok, you can go to the TikTok draft page to bulk edit products with product info, Specifics, variant attributes, photos & videos, shipping, etc.
Step3: Enable Inventory Synchronization
One of the most powerful features of 4Seller is its inventory synchronization capability. Whether you have a self-managed warehouse or use FBA, 4Seller can sync your inventory levels across multiple platforms and stores in real-time. This prevents overselling and ensures that your customers always receive accurate stock information. By maintaining accurate inventory levels, you can minimize the chances of disappointment and negative feedback due to out-of-stock items.
Step4: Fulfill orders
The final step in how to Sell Shopify products on TikTok Store is to utilize an integrated order stream. 4Seller allow sellers to manage orders from Shopify, TikTok Store and other markets on a simple, centralized platform. If you want to manage an order, click "Order" in the top navigation panel. 4Seller have simplified the fulfillment process for merchants by fully integrating with USPS, UPS, Fedex, Amazon Multi Channel Fulfillment (MCF), third party fulfillment providers, etc.
Here are the key order management features of 4Seller:
1. Automated Order Fulfillment Based on Logistics Rules
Automatically fulfills orders based on predefined shipping rules, streamlining the order processing workflow and reducing manual intervention.
2. One-Click Printing of 1000 Shipping Labels
Allows for efficient batch printing of up to 1000 shipping labels at once, saving time and effort in order preparation.
3. Printing SKU Information on Shipping Labels
Enhances shipping labels by including SKU information, providing additional details for easier identification and tracking of products.
4. Customizable Packing Slip and Pick List Templates
Offers the flexibility to create and use customized packing slip and pick list templates, ensuring brand consistency and professionalism in order documentation.
5. Inventory Synchronization Across Multiple Platforms and Stores
Synchronizes inventory levels between self-managed warehouses, FBA warehouses, and multiple e-commerce platforms/stores, preventing overselling and maintaining accurate stock control.
These features collectively enable online sellers to manage their orders more efficiently and reduce errors.
Integrating Shopify with TikTok Store: A Winning Strategy for E-commerce Merchants, Facilitated by 4Seller
Integrating Shopify with TikTok Store via 4Seller is a powerful e-commerce strategy. TikTok's young, engaged audience prefers social media-driven shopping, making it ideal for showcasing Shopify products. The platform's short videos, interactive features, and precise targeting reduce marketing costs while boosting engagement and conversions. TikTok's global user base offers cross-border commerce opportunities. 4Seller seamlessly integrates Shopify products into TikTok Store, managing products, orders, and customer data efficiently. This strategy harnesses TikTok's strengths for increased sales and brand recognition. Irene - 21 Jan,2025
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